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Sleep Inn by Choice Hotels International Brand Reaches Milestone
of 100 Designed to Dream® Hotels

The Brand Currently Ranks at the Top for New Construction
within the Choice Hotels Family of 11 Brands

LOS ANGELES, May 15, 2013 -- Sleep Inn by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced today it has reached the milestone of 100 Designed to Dream® hotels. The Designed to Dream program includes a simply stylish new-build prototype and cost-effective renovation program for existing Sleep Inn hotels across the United States. Launched in May 2010, the Designed to Dream concept is driving increased customer satisfaction scores, new construction for Sleep Inn hotels and higher average performance.
Sleep Inn currently ranks at the top for new construction within the Choice Hotels family of 11 brands. In 2012, executed deals and new construction applications for Sleep Inn jumped 145% and 186%, respectively, compared to 2011, paving the way for continued robust growth this year and next. The growth is fueled in part by the refresh program, with renovated Designed to Dream hotels experiencing higher average performance over and above expected performance.

"We are finding guests really love the clean, modern look and feel of Designed to Dream hotels. In fact, recent in-depth research has determined that guests who stay at a Designed to Dream hotel are more likely to return to Sleep Inn hotels," said Mike Varner, head of domestic brand management for Sleep Inn. "Developers also find the new prototype attractive. It was designed to offer lower construction and ongoing operating costs than other midscale brands providing the opportunity for a greater return on investment for our franchisees."

From the floors of the company's 59th Annual Convention in Los Angeles, the brand revealed the 100th Designed to Dream® property is the Sleep Inn & Suites, Midland, Texas. David Burton, the owner of this hotel, not only completed the design refresh, but also expanded the property with 51 more guest rooms. In addition to this property, Burton owns two other Sleep Inn hotels in Texas, the Sleep Inn & Suites Tyler and the Sleep Inn & Suites Round Rock outside Austin. The Sleep Inn & Suites Round Rock was opened in 2010 and was awarded the brand wide elite distinction of Sleep Inn Hotel of The Year in 2012.

"There are so many hotel brands out there to choose from, but I own three Sleep Inn properties. That's probably the best endorsement I could give," said David Burton, executive vice president of the Burton Hotel Group. "The new look and feel of the Designed to Dream package is making the brand better than ever – for franchisees like me, as well as our guests. It is an all-around win. The guest feedback about the contemporary look and feel has been phenomenal and the smart new design means lower construction and operating costs."

At 100 strong, travelers can now find the Designed to Dream concept today in Sleep Inn hotels in large and small markets across the country. The stylish, residential design scheme features soft lighting; warm colors; and soothing, nature-oriented artwork. All new Designed to Dream hotels feature guestrooms with plush bedding, sleek furnishings, as well as Sleep Inn signature showers, large workspaces with ergonomic chairs and high-definition flat-screen televisions. Designed to Dream lobbies offer a flexible, open floor plan, free internet as well as sleek, comfortable chairs and couches where guests can gather to work, relax and socialize. While the hotels' underlying color palette is neutral and timeless, each lobby is punctuated by an accent wall with bright hues and large-scale graphics inspired by regional landscapes.

These new touches are paying off and travelers are taking note. In-room satisfaction surveys in 2012 show that nine out of 10 guests would recommend a Designed to Dream hotel to people they know. The brand has also earned kudos for delivering excellent value while prioritizing guests' comfort, most notably with a 2012 recommendation from the editors of Budget Travel magazine.

The fresh, new look and feel coupled with the Sleep Inn brand's signature "Dream Tips" found throughout the hotels add to an overall experience that helps guests feel happy and well rested. "Dream Tips" include friendly words of advice such as: "Rest fashionably – wear your socks to bed. They help regulate body temperature for a more satisfying night's rest."

Signature Sleep Inn amenities add to the guest value. Among these comforts and conveniences: many hotels offer the free Morning Medley hot breakfast buffet, free internet, free parking and fitness centers and/or swimming pools.

About Choice Hotels

Choice Hotels International, Inc. franchises over 6,200 hotels, representing more than 500,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2013, 395 hotels, representing more than 30,000 rooms, were under construction, awaiting conversion or approved for development in the United States.  Additionally, 81 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program. With nearly 17 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at

Choice Hotels, Choice Hotels International, Choice Privileges®, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc.  All rights reserved.
SOURCE Choice Hotels International, Inc.


Sarah Lee
Tel: (301) 628-4397

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Also See: Sleep Inn by Choice Hotels International Brand's Designed to Dream Program Now 88 Strong Inks 16 New Construction Agreements / October 2012

Choice Hotels International Opens 88 New Hotels in Q2 2012 / August 2012

Choice Hotels International Names Louise Slark as Vice President, Compensation and Benefits / June 2012

Choice Hotels International Recognizes its Top Franchise Hotels & Owners at 2012 Convention; Woman of the Year Awarded to Kitty Friere, Top Hotels Awarded Hotel of the Year, Premier Alliance and Developer of the Year Recognitions / May 2012

Choice Hotels International Opens 46 New Hotels in Q1 2012; A 14% Increase over Q1 2011 / May 2012

Choice Hotels Promotes Stephanie Lykins to Vice President, Talent Development / April 2012

Choice Hotels International Appoints Alexandra Jaritz and Michael Murphy as Company Officers / March 2012

Robin Pence Appointed as Vice President of Public Relations for Choice Hotels International / March 2012

Choice Hotels Opens 5,000th Domestic Franchised Property with the Opening of the Comfort Suites in Katy, Texas / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choice Hotels Launches Plan to Redefine and Redesign its Comfort Brand Family / January 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

New Owner of XONA Resort Suites in Scottsdale, Arizona, Sunstone Realty Advisors, Chooses Tower Rock Hotels and Resorts to Manage Property / February 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002

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