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Gloria Hotel Dubai Expands Digital Marketing with Sabre Hospitality Solutions

  • Fully optimized website serves as starting point for Gloria Hotel Dubai’s advanced eCommerce and digital marketing efforts
  • Hospitality-specific website, booking engine and SEO bundle – WebExpress – takes the award-winning Gloria Hotel Dubai to new heights

Dubai, May 10, 2013 – The award-winning Gloria Hotel Dubai is the first hotel in the United Arab Emirates to apply the power of the hospitality-specific website solution WebExpress by Sabre Hospitality Solutions. The four-star Gloria Hotel benefits from an end-to-end ecommerce platform that includes a complete website, booking engine and search engine optimization (SEO) solution bundle. The increase of direct online conversions and a growing occupancy rate of the 1,010 Gloria Hotel Dubai suites and apartments driven by digital marketing and online bookings are at the center of this agreement. WebExpress is an integral part of the full-service internet marketing solutions offered by Sabre Hospitality Solutions.

Sabre Hospitality offers a full range of internet marketing services that have been designed for the hospitality industry and are powered by a team of hotel marketing experts. The company has seen great success working with leading hotel brands in the region, and plans to continue building its presence in the Middle East.  Recently, Sabre Hospitality expanded its local support teams globally to offer both customized and turnkey solutions in EMEA and Asia Pacific.  WebExpress is available to hotels throughout Europe, the Middle East and Asia and increases search engine visibility, web traffic and direct reservations, all within a 60 day turnaround. The internet marketing services are a complement to Sabre Hospitality’s other global distribution and mobile solutions including the SynXis Central Reservation System and Guest Connect website booking engine.

“Vacationers and business travelers from around the world increasingly book their stays online. Doing so directly at the Gloria Hotel Dubai website we enable them greater flexibility and understanding of everything the hotel has to offer, while our business benefits from the direct customer booking relationship,” said Freddy Farid, general manager, Gloria Hotel Dubai. “We were looking for a website development company who understands hospitality and could help us grow our bookings as well as our web presence.  Sabre Hospitality Solutions’ WebExpress was able to offer advanced web services to position our website at the center of our marketing efforts, and it matches the needs of a more and more digitally driven business.”

“Even today, hotel websites are created according to design aspects without much attention for sales conversions. The tight connection of website content and services offered by the hotel’s booking engine is most important to drive online conversions and eCommerce,” comments Monique Jaspers-Wijn, vice president business development EMEA, Sabre Hospitality Solutions. “With our total hotel website solution in place, coupled with our newly expanded EMEA support team, we help our customers acquire, engage, retain and convert business at every digital touch point.”

Sabre Hospitality Solutions provides technology to the global hospitality industry. It operates one of the industry’s largest Software-as-a-Service businesses.  Its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions are used by more than 18,000 hotel properties around the world. Each year, it generates more than $5.8 billion in revenue for its customers. 

In the Middle East, Sabre Hospitality Solutions has realized a 50 percent year over year growth from 2011 to 2013.  The company  works with leading hotel brands like Jumeirah Hotels & Resorts, Jebel Ali Resorts & Hotels and Kerzner International Resorts. 

Sabre Hospitality Solutions is part of Sabre Holdings, a global travel technology company serving the world’s largest industry- travel and tourism.  For more information please visit:
Press Contact:
Sabre Hospitality Solutions
Steffen Hohl
Communications Manager Online Travel, EMEA
Tel.: +49 40 27 83 82 211
Fax: +49 40 27 83 82 821

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