News for the Hospitality Executive
| by Pedro Colaco
According to studies made to consumers in the United States, gift certificates are highly popular. Gift certificates and gift cards are the most-wanted gifts by women and the third-most wanted by men. If you are not investing in gift certificates, and advertising them via your digital community, you are leaving a significant amount of hotel revenue on the table.
Hence, gift certificates or gift cards are a great way to grow your client portfolio, by driving traffic to your hotel or hospitality services. Gift certificates have a few characteristics that make them similar to viral marketing, and certainly a great digital marketing tool:
Promoting gift cards and gift certificates is a great way of maximizing your hotel’s revenue and visibility around what people can experience at your property. Gift certificates enable you to promote your spa, your gym, a dinner at your restaurant or any other characteristic that is distinctive for your property.
To date, creating and redeeming gift certificates has been difficult for individual properties. However, new digital marketing tools like GuestCentric’s all-in-one digital marketing system make the process simple: hoteliers themselves can now create gift certificate types that hold a pre-paid amount that can be spent at any of your hotels. These certificates can be bought online, via web, mobile or social channels and are easily sent by e-mail or delivered by postal services. This is a trend that has been very successful and will continue to be adopted by other hotels since it meets the changing needs of consumers.
We encourage and believe in this practice given the numerous pros, both on the hotelier’s side and the customer’s side. Regarding the hoteliers’ advantages we can summarize them as the following:
On the other hand, gift certificates also deliver great benefits to customers. The key advantages are as follows:
In summary, we believe that hotels can differentiate by offering unique experiences in gift certificates. Through the use of these gifts to promote their spas, gyms, bars, restaurants, nightclubs and other hospitality businesses hoteliers will profit immensely, meanwhile those lagging behind will miss out on a great opportunity to maximize revenue. Gift certificates are a promising way to do so and by bringing such advantages to customers you can be sure that your clients will purchase them.
All resources provided courtesy of GuestCentric. For more information please visit: http://www.guestcentric.com
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