News for the Hospitality Executive |
by Pedro Colaco May, 2013 According to studies made to consumers in
the United States,
gift certificates are highly popular. Gift certificates and gift cards
are the
most-wanted gifts by women and the third-most wanted by men. If you are
not
investing in gift certificates, and advertising them via your digital
community, you are leaving a significant amount of hotel revenue on the
table. Hence, gift certificates or gift cards are a
great way to
grow your client portfolio, by driving traffic to your hotel or
hospitality
services. Gift certificates have a few characteristics that make them
similar
to viral marketing, and certainly a great digital marketing tool:
Promoting gift cards and gift certificates
is a great way of
maximizing your hotel’s revenue and visibility around what people can
experience at your property. Gift certificates enable you to promote
your spa,
your gym, a dinner at your restaurant or any other characteristic that
is
distinctive for your property. To date, creating and redeeming gift
certificates has been
difficult for individual properties. However, new digital marketing
tools like
GuestCentric’s all-in-one digital marketing system make the process
simple:
hoteliers themselves can now create gift certificate types that hold a
pre-paid
amount that can be spent at any of your hotels. These certificates can
be
bought online, via web, mobile or social channels and are easily sent
by e-mail
or delivered by postal services. This is a trend that has been very
successful
and will continue to be adopted by other hotels since it meets the
changing
needs of consumers. We encourage and believe in this practice
given the numerous
pros, both on the hotelier’s side and the customer’s side. Regarding
the hoteliers’
advantages we can summarize them as the following:
On the other hand, gift certificates also
deliver great
benefits to customers. The key advantages are as follows:
In summary, we believe that hotels can
differentiate by
offering unique experiences in gift certificates. Through the use of
these
gifts to promote their spas, gyms, bars, restaurants, nightclubs and
other
hospitality businesses hoteliers will profit immensely, meanwhile those
lagging
behind will miss out on a great opportunity to maximize revenue. Gift
certificates
are a promising way to do so and by bringing such advantages to
customers you
can be sure that your clients will purchase them. All resources provided courtesy of GuestCentric. For more information please visit: http://www.guestcentric.com |
Contact:
Pedro Colaco President and CEO GUESTCENTRIC www.guestcentric.com 196 Haviland Court Stamford CT 06903 [email protected] Phone/Cell: (203) 517-0721 |
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