News for the Hospitality Executive
Register Now for David Brudney's Sales and Marketing Process Class at
the dynamics of the current business environment and the battle for
share, it's never been more important for hospitality executives to
understand the overall sales & marketing process. David Brudney
will be teaching a 3-day
course at Ecole Hospitality Lausanne,
Switzerland, July 1-3, 2013.
With the impact of the Internet changing the landscape of how the hospitality and tourism industries market and sell their products and services, it has become imperative now for owners and operators to understand fully the overall sales and marketing process. How and where you create awareness and visibility within various target audiences; how and where you engage those markets; and how, where and when you close the business, capture market share and optimize revenues and profits.
Strategy and tactics will be presented for the solicitation and capturing of key market segments: leisure, business travel and group (M.I.C.E. industry: meetings, incentives, conferencing and exhibitions). Participants will gain insight into what core competencies are required to lead and manage the sales and marketing operation; research, market intelligence, strategy, tactics, planning, direct sales deployment, execution, integrated marketing, technology, plus new metrics and business tools necessary for monitoring and measuring performance, expenses and return on investment benchmarks.
This highly interactive program has been designed to provide course participants with an opportunity to update and enhance their sales process knowledge while gaining a better understanding of sales performance evaluation and measurement, as well as decision making leading to improved process, transaction, revenues and profits.
By the end of the Module, participants will be able to:
A balance of lectures and group discussions with participant presentations, team solution finding exercises. Participants are encouraged to bring relevant reports from their business for group and instructor review and evaluation.
This course is designed exclusively for owners, franchisees, operators, GMs, asset managers, tourism officials, and industry advisors.
Senior executives all around the world have responsibilities that include managing across various lines - - including, especially, sales and marketing. Many may have had little if any hands on sales and marketing experience prior to reaching their current executive positions.
This class will
provide them with the necessary knowledge
and insight and more of a comfort level to take back to work; more
in the decision making process regarding critical sales and marketing
tactics, budget items and personnel evaluation.
For course details on "the
sales and marketing process" and
registration, please click the link below.
David M. Brudney, Principal
David Brudney & Associates
Carlsbad, CA USA
(T) 760-476-0830 (F) 760-476-0860
Robinson's Legacy to Hospitality / David Brudney /April 2013
Will Never Become Obsolete / David Brudney / March 2013
Lessons Shared with Future Hoteliers at Penn State / David Brudney
/ January 2013
Smaller Hotels Must Plan Their Work and Work Their Plan / David
Brudney / September 2012
can’t microwave marketing experience / David Brudney / July 2012
Selling Necessary with Meeting Demand Returning / David Brudney /
Successful Experiment With Hybrid Meetings / David Brudney / March
Leven Bullish on Las Vegas Group Demand / David Brudney / December
Forecast Bodes Well for U.S. Hoteliers / David Brudney / October
Search Producing Positive Results for Hoteliers / David Brudney /
Time to Revisit the Art of "Check-Building" and "Add-Ons" / David
Brudney / July 2011
Business Lost by Hotel Sales Department Interruptions and Lack of Focus
/ David Brudney / June 2011
Commitment to Excellence is Harry Mullikin’s Legacy / David Brudney
/ May 2011
Meetings: An Idea Whose Time Has Come / David Brudney / April 2011
Gen Hotel Sales Pros Hungry for Storytelling / David Brudney /
Works Best Upclose and Personal / David Brudney / February 2011
to Change: Hotel Sales Professionals New Year’s Checklist / David
Brudney / January 2011
Sales Professionals: Would You Buy What You Are Selling? / David
Brudney / December 2010
Planner Voices Concern over Demand Return / David Brudney /
|Value of Face-to-Face Meetings Resonates Even More Today / David Brudney / September 2010|
|Expect Hotels to Pare Back on Perks in 2011 While Implementing Modest Increases in Room Rates / David Brudney / September 2010|
|Good News for Meetings-Driven Resorts: Site Inspections and Bigger Group Bookings are Back! / David Brudney / August 2010|
|Kimpton Is Bullish on Fourth Quarter 2010 / David M. Brudney / June 2010|
|Landmark Decision by Arbitration Panel on Aviara Resort / David M. Brudney / April 2010|
|Group Business Comeback in the Cards / David M. Brudney / March 2010|
|Applying Five Tenets of Hotel Sales and Marketing in These Tough Times / David M. Brudney / January 2010|