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The 94-room BEST WESTERN PREMIER Herald Square Opens
in Midtown Manhattan

Developed and Managed by LeTap Group

Phoenix, AZ - May 24, 2013
- The debut of the BEST WESTERN PREMIER Herald Square marks the first Best Western Premier branded hotel to open downtown in a major gateway city and illustrates the brand's development strategy for its BEST WESTERN PREMIER® branded hotels.

Located on West 36th Street, between Fifth and Sixth Avenues, in the heart of Herald Square, the 17-story, 94-room, new build hotel was designed with a high-end boutique look and feel and upscale amenities. “When we decided to build in midtown Manhattan, we knew we wanted to build a high-end boutique hotel. Best Western was the only brand that offered the flexibility in design we were looking and didn’t require us to build a standard prototype,” said Jaz Patel, president of LeTap Group, the hotel’s development and management group.

Another factor in LeTap Group’s decision to develop the hotel under the Best Western brand was financial. “Having operated the Best Western Plaza Hotel on Long Island, we have been pleased with the brand-level support we receive. Opening in a market with high RevPar, Best Westerns’ flat membership fee, compared to other brands that require franchises to pay 8-10% of revenue, will make a huge difference to our bottom-line at the end of the year. It just made good business sense for us to develop the hotel with Best Western,” added Patel.

Growing the BEST WESTERN PREMIER brand to have a presence in key gateway cities is part of the brand’s development strategy. “When we started describing our hotels as BEST WESTERN, BEST WESTERN PLUS, and BEST WESTERN PREMIER, we knew we wanted our upscale Premier branded hotels to have a presence in major metropolitan cities. The Premier brand gives Best Western an opportunity to provide developers with an upscale product they can customize in these markets,” said Mark Williams, vice president of North American Development for Best Western. “Jaz and his team have designed and built a beautiful and unique hotel that will offer guests an upscale boutique hotel experience at a value price point. This new hotel exemplifies what the Best Western Premier brand is all about,” added Williams.

The company has four additional Best Western Premier branded hotels scheduled to open by the end of 2013 and eight more in the pipeline for 2014. Recently opened BEST WESTERN PREMIERS include the BEST WESTERN PREMIER Petion-Ville, in Haiti and the BEST WESTERN PREMIER Waterfront Hotel and Convention Center in Wisconsin.

For more information on development opportunities with Best Western International, please visit

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Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year and Compuware’s Best of the Web Gold awards.

For more information or to make a reservation, please visit
*Numbers are approximate and may fluctuate

Laura Cherry
Best Western International, Inc

Anna Stock-Matthews
Allison + Partners

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Also See: Best Western International Enters Agreement to Take Over Management of the 189-key Green Hill Hotel in Myanmar’s Largest City, Yangon; Best Western Becomes First U.S. Hotel Brand to Operate in Myanmar / May 2013

The 61-room BEST WESTERN Pioneer Plaza Hotel Opens in Carbondale, Pennsylvania; Owned by Daniel Sinawa and Managed by Marshall Hotels & Resorts / May 2013

The 176-room BEST WESTERN PREMIER Waterfront Hotel & Convention Center Opens in Oshkosh, Wisconsin / May 2013

Owned by B & H Group, the 79-key BEST WESTERN PLUS Coldwater Hotel Opens in Michigan / May 2013

Best Western Hotels in Denmark Experience Another Record Breaking Year in 2012 with Revenue Growth of 15% Over 2011; 2013 Marks 30th Year for Best Western in Denmark / April 2013

Best Western International Opens the 151-room BEST WESTERN PLUS Condado Palm Inn & Suites in San Juan, Puerto Rico / April 2013

Best Western International Opens Ten New North America Properties in February 2013 / March 2013

Best Western International Opens Ten New North America Properties in December 2012 / January 2013

Best Western International Welcomes the 135-room BEST WESTERN Hotel Svendborg in Denmark; Tom-Pelle Jensen Opening General Manager / January 2013

Best Western International Opens the 152-key BEST WESTERN PLUS Casino Royale, the Only Chain Hotel on the Las Vegas Strip; The Hotel is Owned by Thomas Elardi / December 2012

Best Western Names 2013 Board of Directors; Julie Montmaneix Elected as Chair of the Board / December 2012

Operated by Lotus Hotel, Inc., the 155-room BEST WESTERN PLUS Austin City Hotel Opens in Texas / December 2012

Owned and Operated by Jefferson Hospitality, the 112-room Best Western Denver Southwest in Colorado Launches Resort Remodel; To Focus on Regional Identity by Celebrating the Unique Paleontological History of the Dinosaur Ridge Area / December 2012

Best Western International Debuts in the Kingdom of Bahrain with the Opening of the 250-room BEST WESTERN PLUS The Olive / November 2012

Wendy Ferrill Promoted to Vice President of Worldwide Sales for Best Western International / October 2012

Best Western's Global Expansion Continues With Opening of First Premiers in Australia and Russia; 146 Best Western Premiers Now in 34 Countries / July 2012

The 164-room BEST WESTERN PLUS Madison-Huntsville Hotel Opens in Madison, Alabama; The Hotel is Operated by Cathy Anderson and Owned by AFT Six, LLC / July 2012

The 41-key BEST WESTERN PLUS Park Avenue Hotel Opens in Leonardtown, Maryland, Owned by Savita Odhav / July 2012

The 50-key BEST WESTERN PLUS Walkerton East Ridge Hotel Opens in Ontario, Canada Owned by WERH Group / July 2012

The Best Western Plus Denver International Airport Inn & Suites Hotel Opens in Colorado; Completes the $1.5 Million Renovation and Rebranding of the Former Ramada Inn Denver International Airport / June 2012

Technology Meets In-Room Cleaning - Best Western Launches Advanced Cleaning Initiative; All North American Best Western Hotels to Begin Using Hospital Cleaning Technologies such as UV Wands, Black Lights and Clean Remotes / June 2012

The Best Western Plus Antioch Hotel & Suites of Lake County, Illinois Completes Re-Branding and Renovation / May 2012

Tim Cepek Named General Manager for the 68-room Antioch Hotel & Suites in Antioch, Illinois Currently Undergoing Renovation and Rebranding to BEST WESTERN PLUS Antioch Hotel & Suites / December 2011

Under New Ownership and Management, the 68-room Antioch Hotel & Suites in Antioch, Illinois Launches a Renovation and Rebranding to BEST WESTERN PLUS Antioch Hotel & Suites; Owned by New Midwest Hotels Antioch and Managed by Associated Hotels / October 2011

Best Western Introduces BEST WESTERN PLUS Hotels Worldwide / September 2011

Great Britain's Best Western Changes Structure, Launches Three Hotel Tiers Throughout the U.K. as Part of Brand Enhancement Strategy / September 2011

The 970-room BEST WESTERN Vega Hotel & Convention Centre Opens in Moscow; Becomes the Largest Best Western Hotel in the World and the First in Russia / August 2011

The 82-room BEST WESTERN PREMIER KC Speedway Inn & Suites Opens in Kansas City, Kansas / August 2011

The 122-room BEST WESTERN PREMIER Prestige Oceanfront Resort Opens in Sooke, British Columbia / August 2011

Best Western International Opens the 258-room BEST WESTERN Hotel Causeway Bay in Hong Kong / July 2011

BEST WESTERN PLUS Flowers Hotel Opens in Moldova's Capital City, Chisinau / June 2011

Best Western Coconut Waikiki in Hawaii, Managed by Aqua Hotels, has been Upgraded to a “BEST WESTERN PLUS” Hotel / May 2011

Best Western Shelter Cove Lodge and Shore Cliff Lodge in Pismo Beach, California Recognized as “Best Western Plus” Properties / March 2011

Best Western International Opens the 174-room BEST WESTERN PREMIER The Central Hotel & Conference Center in Harrisburg, Pennsylvania / March 2011

Best Western Opens the BEST WESTERN PREMIER Miami International Airport Hotel and Suites, Florida's First / January 2011

Best Western Opens the 200-room Best Western Premier Guro Hotel in Seoul, South Korea / December 2010

Best Western Opens the 62-room Best Western Coral Beach Hotel in Tanzania, the Fourth to Open in Africa This Year / December, 2010

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