News for the Hospitality Executive |
"eMarketing today is an art, especially in a SoLoMo environment," said DJ Vallauri, Lodging Interactive founder and president. "The Internet, smartphones and social channels have made it possible for even the smallest hotel to share its messaging with the world with just a click or a touch. While the process sounds simple, the intricacies of SoLoMo marketing are quite complex. Which social media channels are the most effective to reach the right audience? When is the right time to push local offers and to whom? How do you manipulate web content for mobile devices and get users to engage with the offers being made? Who is monitoring the various SoLoMo conversations to protect the hotel's reputation? Lodging Interactive and CoMMingle have the time and the talent to address those questions and many more." Lodging Interactive is an award winning full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. The company provides ROI-driven online marketing services, including: website design and development, search engine marketing, social media marketing, and online reputation management. CoMMingle manages hotels' use of social media channels, provides reputation and consumer sentiment monitoring, and social search engine optimization. The SoLoMo Connection According to "Technopedia," SoLoMo is defined as: A more mobile-centric version of the addition of local entries to search engine results. SoLoMo emerged as a result of the growing popularity of smartphones, and provides greater local precision to search engine results than what's available via a PC. Consider this:
Finding the expertise at the property level
to launch a
strong SoLoMo strategy is challenging, and being able to analyze its
effectiveness
once it goes live is equally as difficult. Next-generation hotels need
to
engage with guests socially via Facebook, Twitter, YouTube, Pinterest,
etc.
They must respond to online reviews . . . provide locally-meaningful
content
and offers . . . and manage that data to ensure that it is relevant to
each
audience on each channel. Having the staff and expertise to make all
this
happen is even more challenging. This where Lodging Interactive and
CoMMingle
can be a valuable resource. "We monitor content and keep conversations going," she said. "We become the eyes and ears of the hotel, monitoring conversations and posting instant replies if desired. We also serve as an extension of a hotel's Public Relations and Marketing teams, and as a consultant to its customers, advising hotels how to deal with social media reviews and giving them tools to manage their social presence effectively. The bottom line is that hotels need to tap into their customers, and having properly managed social, local and mobile profiles will keep them coming back and growing revenues while you are growing loyalty." SoLoMo Portfolio Leveraging a team of more than 50 highly skilled online content experts, Lodging Interactive offers the following services that work together or independently to support a hotel's SoLoMo campaign:
For more information on Lodging Interactive, visit http://www.lodginginteractive.com. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. For more information please contact us at [email protected] or at 877-291-4411 ext 701. The company’s website is located at www.LodgingInteractive.com. |
Contact: Barb Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] or DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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