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[Hallandale
Beach, FL and — March 6, 2013] — To
streamline the guest review process and
provide a snapshot of all public comments including guest-stay survey
responses, ZDirect has integrated its
survey engine with the ReviewPro online reputation and social media
management
solution. Together, ZDirect and ReviewPro are providing a single source
for
hoteliers to consult when scrutinizing their online reputations and
gauging
guest satisfaction.
ZDirect is the world leader in electronic customer relationship management and e-marketing for the hospitality industry. Today more than 2,000 hotels spanning six continents are using ZDirect's ZMail® electronic communication platform. ReviewPro is an international leader in online reputation and social media management for hotels. Thousands of hotels in more than 70 countries rely on ReviewPro to better understand and improve guest satisfaction and to profit from the social web.  "ZDirect customers, who also use
ReviewPro for online
reputation management, are directly benefitting from this joint
technology
integration," said Shayne Paddock, ZDirect chief information officer.
"As part of the ZMail platform, ZDirect enables hotel marketers to
create
e-Questionnaires on the fly -- including surveys for cancellations,
meeting
planners, and pre-stay requests. That data can now be extracted and
placed into
the ReviewPro dashboard. By providing a single repository of all
guest-review
data regardless where it originates from, hoteliers have more control
over
their relationship with valued customers." ReviewPro aggregates hundreds of millions of social media mentions, in more than 35 languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. This data provides valuable insight to help hotel marketers better understand what travelers are saying about their properties. Using analytics, customer intelligence, automated reporting and benchmarking, ReviewPro identifies trends and highlights the strengths and weaknesses in service and asset performance. With guest survey results now available alongside online reviews through this reporting tool, it enhances operations efficiency and improves two-way guest communication. "Travelers worldwide are sharing their hotel experiences with the masses via the Internet, and this is having a significant impact on the online reputation of individual hotels and multi-property chains," said ReviewPro CEO RJ Friedlander. "A recent study by the Cornell Center of Hospitality Research proved a clear impact of online review scores on a hotel's occupancy, ADR and RevPAR. ReviewPro helps hoteliers manage online reviews, identify areas for improvement and in turn, increase revenue. While monitoring the social channels is critical, hotels should not overlook comments provided on proprietary guest surveys. ZDirect's integration with ReviewPro adds heightened convenience and business intelligence to those hotels who value our services respectedly." Survey comments collected from the ZDirect survey engine will appear as a separate entry on the ReviewPro dashboard. The benefit of the integrated solution is offering a single snapshot of all guest review data to a hotel. Hoteliers interested in
learning more about the joint
technology integration can meet with both ZDirect and ReviewPro at ITB
Berlin,
March 6 to 10 at the Messe Berlin Exhibition Grounds. ZDirect is
located in
Hall 25, Stand 150. ReviewPro will be in Hall 7.1C in Stand 101. To
preschedule an appointment at ITB
Berlin with ZDirect, contact Caren de'Ath at [email protected].
To
preschedule an appointment with ReviewPro, contact Edwina Dendler at [email protected].
About ReviewPro  One
of Wired Magazine's hottest startups of 2012, and winner of
PhoCusWright's
Travel Innovation Summit as the emerging technology most likely to
change the
industry, ReviewPro is the leading international provider of online
reputation
and social media management solutions to the hotel industry. Thousands
of
hotels in more than 70 countries rely on ReviewPro to better understand
and
improve guest satisfaction and to profit from the social web. Clients
include
the citizenM Hotels, Concorde Hotels & Resorts, Corinthia Hotels,
1895
Historic Hotels Group, Louvre Hotels Group, Meliá Hotels
International,
Millennium Hotels & Resorts, and Swiss-Belhotel International.
Visit www.reviewpro.com
for
more information.About ZDirect, Inc:  Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading
provider of electronic customer relationship management solutions for
the
hospitality industry. The maintenance of a single guest profile
is
essential for an effective eCRM strategy. With the Dynamic Content
Engine and
PMS integration, ZMail® automatically sends intelligent and
personalized confirmations, pre-arrival emails and post-departure
emails with
guest satisfaction surveys via email, mobile communication, SMS, social
networks and more. Learn about the real people behind every
reservation. Let
ZDirect help you convert your prospects to customers and your customers
to
loyal customers. Real People. Real
Profiles. Real Results.
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