News for the Hospitality Executive
Colo. – March, 2013 – Destination
Hotels & Resorts, the country’s fourth largest hospitality
company, today announced the findings of a recent survey of top wedding
planners in the portfolio’s collection of more than 40 properties from
coast. The survey revealed some of 2012’s most popular
wedding trends, and provided keen insight as to what wedding planners
couples can anticipate for 2013.
“In total, the Destination Wedding Collection hosted more than 1,600 weddings in 2012 – including those in some of the nation’s most sought-after beach, mountain and city locales. This was a 10 percent increase in the number of weddings from 2011,” said Maureen Callahan, vice president of marketing for Destination Hotels & Resorts.
Overall, the inaugural survey of nearly 30 of Destination’s wedding specialists indicated the most important considerations in selecting a wedding venue are budget, location and availability of outdoor space, with the least important considerations identified as incentive programs, privacy and spa offerings. Additionally, the survey revealed an anticipated increase in GLBT weddings in 2013 and a shortening of the traditional six to 12 month lead time for ceremonies. Numbers also supported an expected increase in drive-market weddings.
The survey also yielded five key trends for 2013 - and five fads on the way out.
Out: Large Bridal Parties. Echoing the sentiments of quality over quantity, planners expect bridal parties to shrink as well in 2013. “The days of matching dresses and large bridal parties are shifting; smaller parties and bridesmaids choosing their own dress style and even color are becoming more common,” says Abbey Arp of MileNorth Hotel.
Out: Chicken or Fish. Planners are seeing menus without limitations. “We’re seeing a little bit of everything – multiple courses with wine pairings, plated dinners, breakfast for dinner, tapas, cultural dishes, kosher, family-style meals, but each is carefully selected and seems to have a meaning to the couples, their friends and families,” says Baez.
Out: Weddings without WiFi. #Obvi. While photo booths were hot in 2011 and 2012, brides are now turning to programs like Snapgram and Instagram to do the photo sharing work, all they have to do is provide the flare.
Out: The garter and bouquet toss. “We’ve been seeing this trend rapidly decline over the past few years but it was almost non-existent in 2012, and don’t expect it to return in 2013,” says Pam Sparks of Valley River Inn.
Out: Anything Uninspired. If you’re a bride-to-be, it’s all about creating a personalized affair.
For additional trends, packages, honeymoon offers and advice from the experts in the Destination Hotels & Resorts Wedding Collection, a portfolio of exceptional properties offering diverse settings for unforgettable wedding celebrations and honeymoons across the country, please visit: http://www.destinationhotels.com/weddings/
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About Destination Hotels & Resorts
Destination Hotels & Resorts is a privately held hospitality management company headquartered in Colorado. With 40 independent, luxury and upscale hotels, resorts and golf clubs, Destination is the fourth largest hospitality management company in the country. The company’s portfolio features more than 9,200 guest rooms, 18 golf courses and 16 full-service spas. Destination Hotels & Resorts properties are located in key metropolitan and resort markets including Los Angeles, Chicago, Boston, Phoenix, Santa Fe, Aspen, Lake Tahoe, Seattle, Denver, Austin and San Diego. The company is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises and the Lowe Hospitality Group.
For a complete list of properties in the Destination Hotels & Resorts collection, please visit www.destinationhotels.com.
Ashley D Cothran
44 Cook Street, Suite 650
Denver, CO 80206
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