Hotel Online
News for the Hospitality Executive

 

 
Boutique & Lifestyle Lodging Association (BLLA) Selects Vizergy® as Strategic Partner

Vizergy is "Exclusive Website Design Supplier" for BLLA Member Properties

Jacksonville, FL (March 21, 2013)Vizergy, a leading hotel Internet marketing company, has partnered with BLLA, a prominent association that unites a worldwide collection of boutique and lifestyle properties and acts as a hub by connecting properties with various hospitality industry suppliers.  BLLA needed a strategic online marketing partner, and chose Vizergy because of the company’s unique approach to custom hotel website design, natural search, and strategic guidance. Vizergy’s 12 year history as a successful online marketing provider and independent hotel ecommerce expert made them an ideal partner for BLLA. Vizergy recently revamped BLLA’s corporate website and will provide design and marketing services and strategic guidance to BLLA members.
 
“Uniting independent boutique & lifestyle luxury properties and improving their online presence by increasing their market share, effectively leveling the playing field with big brands, is our ambition,” said Frances Kiradjian, Founder of BLLA. “Boutique and lifestyle hotels as a unified collection are partnering their efforts along with ours to evolve with the future of the digital marketing presence of this niche sector of the hospitality industry. There is nothing more important today than a very keenly focused effort on marketing and in particular, a hotel’s website and digital strategy!”
 
As a partner and “exclusive website design supplier,” Vizergy sponsors events, participates as a speaker and provides consulting services to better BLLA’s online marketing efforts. Vizergy completely revamped the association’s website to adhere to the latest industry design and usability standards, as well as best practices.  Along with professional images and search engine optimized copy, the new website includes prominent booking engine buttons, search engine optimized copy, bold calls to action, social media integration, and more. Vizergy’s website development and digital solutions support BLLA in turning their website into their most-effective branding piece.



The second focus of the partnership is bringing Vizergy and BLLA member properties together, so that the boutique and lifestyle hotels can have a leading hotel Internet marketing company to rely on.  Member properties can take advantage of Vizergy’s award-winning web and mobile web design, in-house search marketing and social expertise, and proprietary Hotel Web Management Platform, which simplifies the complexities of online marketing.  All of these offerings help properties showcase their uniqueness, and ultimately find, engage and convert targeted travel shoppers.
 
“Vizergy is creating a strong relationship with the boutique and lifestyle hotel collection as well as BLLA’s suppliers,” said Robert Arnold, Vice President of Sales at Vizergy. “Partnering with BLLA is a unique way for us to help assist this niche market of boutique and lifestyle properties to step out from under the shadows of the brands and become well equipped and optimized for their business solutions.”  
 
About the Boutique & Lifestyle Lodging Association
The Boutique & Lifestyle Lodging Association is the first and only association dedicated to uniting the world's boutique and lifestyle properties. Created to be the unifying voice of this distinctive subset within the hospitality industry, its goal is to unite the world's collection of boutique & lifestyle properties, small brands and collections as well as the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information, or to become a member, visit: www.blla.org.
 
About Vizergy®
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue.  The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing.  Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics.  Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.

For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email [email protected].  Join us on Facebook, LinkedIn and Twitter.



Contact:

William Bellis
Marketing Manager
[email protected]
904-389-1130 ext. 171
www.vizergy.com

 

..
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Vizergy® Next Generation Hotel Web Management Platform Makes Hoteliers' Lives Easier; New Upgrade Accommodates Complex Needs by Simplifying Management of Online Presence / March 2013

HSMAI Taps Into Vizergy® For Leadership Roles; President & CEO Joe Hyman Serving on Americas Region Board and Vice President of Sales Robert Arnold on Digital Marketing Board / February 2013

Richfield Hospitality Selects Vizergy® as Digital Marketing Provider; Company Recognizes Vizergy's Technology as a Competitive Advantage for Hotels / February 2013

Vizergy® Builds Strategic Relationship with Elite Meetings International; SpeedRFP Empowers Hoteliers to Grow and Manage Meeting & Event Business; Connects Them to Over 42,000 Group Buyers / January 2013

Responsive Website Design for Hotels - Is it Your Only Option? / William Bellis III / January 2013

Valencia Group Partners with Digital Travel Marketing Leader Vizergy®; Group of Upscale Hotels to Reap Benefits of Web Design, Marketing and Consulting / January 2013

Digital Travel Marketing Leader Vizergy® Wins Stockpile of Awards to Cap off 2012; Clients’ Success Fuels Various Awards, Including HSMAI’s Adrians / December 2012

Clients' Online Success Fuels Recognition for Hotel Internet Marketing Leader; Vizergy® Named Inc. 5000 Fastest Growing Company for Second Consecutive Year / September 2012

New Whitepaper - Top 12 Hotel Internet Marketing Questions Answered; Hoteliers Like You Asked; Vizergy and Industry Veterans Answered / July 2012

Modern Independent Hotel Websites Drive Results… and Awards; VIZERGY Websites Recognized by Interactive Media Awards / June 2012

Kokua Hospitality Selects VIZERGY as Digital Marketing Partner; Hotel Management Company to Enhance Clients' Online Visibility and Revenue / May 2012

VIZERGY® Wins Awards for Hotel Website Creativity; Hospitality Digital Marketing Company Wins Summit Creative Awards in not so Ordinary Categories / May 2012

Cabo Villas Beach Resort & Spa Partners with Hospitality Digital Marketing Leader VIZERGY®; Luxury Five Star Resort Seeks New Website, Integrated Marketing and Increased Revenue / April 2012

Hotels and Resorts Adapting to New Facebook Timeline Layout; VIZERGY® Offers New Timeline Products to Make Transition Easy / April 2012

VIZERGY® Wins Best Hotel and Lodging Website in Internet Advertising Competition; Company Receives Other Honors for Independent Resort and Full-Service Brand Websites / March 2012

Free Webinar - 'Driving Hotel Reservations with Integrated Marketing'; How Your Hotel Can Capitalize on the Complex Online Travel Shopping Process / March 2012

Free Webinar - 'Facebook Timeline for Brands: How Hoteliers Can Take Advantage': What You Need to Know to Make the Switch and Optimize Your New Page / March 2012

BrightEdge and VIZERGY® Partner to Offer the Hotel Industry’s Leading SEO; VIZERGY One of the First Hospitality Digital Marketing Companies to Utilize BrightEdge / February 2012

Crowne Plaza Philadelphia Downtown Sees Instant Results with VIZERGY®; New Independent Website and Digital Marketing Services Keys to Success / January 2012

Prestigious Trapp Family Lodge Trusts VIZERGY® to Improve Online Marketing; Hotel Internet Marketing Company Expands Presence in Northeast / January 2012

VIZERGY® Caps off 2011 with Another Award; Hotel Internet Marketing Company Wins Summit Award for Sugar Bay Resort and Spa / December 2011

VIZERGY's Exceptional Hotel Website Design and Marketing Performance Lead to Six HSMAI Adrian Awards; Clients' Impressive ROI and Traffic and Unique Designs Pave Way for Awards / November 2011

New HSMAI and VIZERGY® White Paper for Hotels and Resorts: Best Practices for Website Analytics; Free Paper Ensures Marketers are Empowered to Make Data Driven Marketing Decisions / November 2011

VIZERGY Unveiled as 2011 W3 Awards Winner in Hotel and Lodging / November 2011

Optimized Local Listings Boost Traffic and Revenue; Hotel Internet Marketing Leader VIZERGY® Takes Control of Local Listings / October 2011

Gain the Insight Your Property Needs to Enhance Online Marketing; VIZERGY® Presents New Webinar: 'Social, Mobile and Local - The Now and Future of Hotel Internet Marketing / October 2011

Sugar Bay Resort and Spa's New Website Produces Instant Revenue Boost; Custom VIZERGY® Design and Marketing Finds, Engages and Converts Travel Shoppers / September 2011

VIZERGY® Makes Prestigious Inc. 500|5000 Fastest Growing Company List; Hotel and Resort Successes Lead to Honor for Hotel Internet Marketing Company / August 2011

Best Western Names VIZERGY® Endorsed Supplier for Internet Marketing; VIZERGY Promises Best Western Hoteliers Excellent Solution to Boost Online Revenue / July 2011

HSMAI Needs Your Input to Establish Web Analytics Report Card; "Understanding How Hoteliers Use and Benefit from Website Analytics" Survey Establishes Benchmarks / July 2011

Hospitality Industry Growth Fuels Expansion; VIZERGY® Adds Key Personnel to Meet Increased Hotel Internet Marketing Demand / May 2011

VIZERGY® Adds to Awards Collection with Prestigious Interactive Media Awards / May 2011

SEO Expertise Means Maximum Revenue for Hotels and Resorts; Renowned Link Building Authority, Eric Ward, Gives Personal Instruction to VIZERGY® Team / March 2011

The Brown Hotel’s Partnership with VIZERGY® Leads to Immediate Revenue Increase; Upscale Property Realizes Nearly 20:1 ROI on Internet Marketing, Despite Struggling Industry / February 2011

Holiday Inn in the WALT DISNEY WORLD® Resort Realizes Great Success with VIZERGY® Marketing; Exceptional Website Design and Traffic Lead to Successful 2010 / February 2011

Oxford Hotel Bend Realizes Great Success with VIZERGY® Marketing; Website Design and Traffic Lead to Prestigious Gold Adrian Award in 2010 / January 2011

Does your property’s Facebook page merely exist? / November 2010

Winning Hotel Websites Produce More Online Revenue; HSMAI Recognizes VIZERGY® as True Leader in Helping Hotels and Resorts Win Sales / November 2010

VIZERGY® Recognized by Web Marketing Association; Hotel Internet Marketing Company Exceeds Design and Marketing Standards / November 2010

First to the Market Social Website Booking Engine Produces Double the Conversions; SECURE-RES® Booking Engine Mixes Simplicity, Mobile, and now, Social / September 2010

10 Year Anniversary Clients Become Brand Ambassadors; VIZERGY® s Superior Internet Marketing and Dedicated Staff Builds Client Relationships / September 2010

Stonebridge Companies Hires VIZERGY® to Enhance Online Marketing; Two New Hotels Poised to Aggressively Compete Online, Gain Denver Market Share / August 2010

Vantage Hospitality Strengthens Online Visibility for Member Properties; Vantage Selects VIZERGY® Website Content Management Platform / July 2010

White Paper Reveals Key Internet Marketing Strategies; HSMAI and VIZERGY® Help Hotel Executives Gain Valuable Insight / June 2010

Content Managed Mobile Websites Change the Game for Hoteliers; VIZERGY® Helps Hoteliers Stay Ahead of the Curve / June 2010

Technology Changes at the Speed of Light, so Must Your Knowledge; VIZERGY® Webinars – Free Hotelier Education from the Leaders in Search Marketing / May 2010

Positive Signs for the Hotel Industry; Hotels See Online Growth, even though Recession Still Brings Caution / March 2010

New Survey Provides Hoteliers Insight on Industry Trends; HSMAI and VIZERGY® Partner to Create Best Practices for Hoteliers / March 2010

New VIZERGY® Webinars – Increasing Website Bookings and Social Media; Free Expert Advice from the Search Marketing Experts / February 2010

VIZERGY® President & CEO Joe Hyman Earns Prestigious Honor; Named one of HSMAI s Top 25 Most Extraordinary Minds in Sales & Marketing / January 2010

New Internet Tool Makes Hoteliers' Lives Easier; VIZERGY® s My Web World® Undergoes Major Enhancement / January 2010

VIZERGY® Undergoing Expansion; Hotel Internet Marketing Company Thrives in Tough Economy / December 2009

VIZERGY® Wins Prestigious Adrian Awards; Company Recognized for Best in Web Marketing by the Hospitality Sales and Marketing Association International (HSMAI) / November 2009

VIZERGY® Webinars Internet Marketing and Social Media; Free Expert Advice from the Leaders in Search Marketing / November 2009

VIZERGY® Webinar Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / October 2009

WNW Hospitality Experiences Success with Aggressive Online Marketing; WNW generates significant increase in group leads in first few months / September 2009

VIZERGY® Enhances its Long-standing Google Qualified Company Status; Company s Entire Search Marketing Team now Google Qualified / September 2009

VIZERGY® Webinar Free Advice from Hotel Internet Marketing Leaders; Social Media How do I know where to start? / September 2009

New Distribution Management Tool Connects Directly to Expedia; VIZERGY® offers new tool linking hoteliers to over 70 Expedia affiliated sites / August 2009

VIZERGY® Webinar Free Expert Advice from the Leaders in Search Marketing / Internet Marketing: How to Drive Website Traffic / August 2009

VIZERGY® - One of the 50 Fastest Growing Private Companies in NE Florida; Hotel Internet Marketing Company Honored for Rapid Growth / August 2009

VIZERGY® Webinar – Internet Marketing: Are You Doing the Basics? Free Expert Advice from the Leaders in Search Marketing / June 2009

Hoteliers Seek New Ways to Cut Spending; New Tool Offers More Control of Web Site for Less / March 2009

VIZERGY® Honored with Prestigious Adrian Awards; Company Wins Seven Awards, Including Two Gold, from Hospitality Sales and Marketing Association International (HSMAI) for Best in Web Marketing / November 2008

Hotel Internet Marketing Company VIZERGY® Celebrates 10 Years of Profitability / September 2008

2,000 Hoteliers Manage Multiple Web Activities with Ease; VIZERGYTM's My Web WorldSM Platform Makes it Possible / June 2008

Web 2.0 Continues to Transform Hospitality Industry; VIZERGY's Oklahoma City Workshop Offers Hoteliers Tips for Success / May 2008
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News
Industry Resources
Please contact Hotel.Online with your comments and suggestions.