News for the Hospitality Executive |
To Truncate or Not to Truncate? That is the question.
By Tiffany
DeShazo March 21, 2013 It seems that in this age of tweets, texts, status updates,
and
character limitations, formal writing with correct grammar and spelling
has
gone right out the window. Acronyms, shortcuts, and abbreviations
abound to save
time and space. Words and phrases like ‘great’, ‘see you tonight’,
‘talk to you
later’, and ‘thanks for your help’ are typed as ‘gr8t’, ‘c u 2nite’,
‘TTYL’,
and ‘thx 4 ur help’.
But is this method of communicating right for your business? You see, the way you communicate to your customers still matters. Like my parents drilled into my head growing up – “It is not just what you say—it is how you say it.” The very way you communicate conveys a certain impression about your organization, your internal brand. Are you sending the right message? There may be legitimate reasons for communicating with these abbreviations, especially if you want to be seen by your customers as young, hip, and modern (or as my older boss likes to say, inexperienced, distracted by fads and out of touch with traditions). However, if you choose to communicate in this way, do it on purpose. By that, I mean you must communicate this way consistently and use this method of communicating as part of how you define your brand. In addition to making sure your message looks good, make sure that your message still gets through clearly. Keep in mind there may be downsides to this way of communicating. Not everyone will understand the message that is sent out. Those who do not use these abbreviations themselves will have to figure them out and interpret them. As a result, your message may be misunderstood. Also, what kind of impression do you want to give? Many people do not take these abbreviated messages seriously and as such may not think that you mean business. One option may be that you only communicate this way through social media (Twitter, Facebook, etc.), but adopt a more formal tone with your other communications. Certainly, documents like proposals, invoices, and reports should be written more formally. If you choose to avoid this type of truncated communications altogether, make sure that you are using correct grammar and spelling. And if you communicate through social media, instead of truncating your words in order to say more, simply shorten the message and just get the main points across. Whatever you do, do what is best for your organization – but above all else, do it consistently and on purpose. Make sure there is a method to the communicating madness! About Tiffany DeShazo: Tiffany is a meticulous
writer/editor/communicator who
believes ‘it is all in the details’. She is dedicated to seeing each
project
completed thoroughly and in a timely manner. She manages the production
of
multiple, weekly publications, serves as chief editor on all projects
and is
experienced in developing newsletter content and design. As a
self-proclaimed
‘word nerd’, it makes sense that she enjoys crossword puzzles and that
her
favorite game is CatchPhrase. Tiffany adores travelling. Her last count
of countries
she’s been to was 14, with several repeat visits. She also loves big
dogs,
reading good fiction and spending time outside, preferably backpacking.
Tiffany
graduated from the University of Memphis with a Bachelor’s degree in
English,
concentrating in technical and professional writing. In addition to
working at
Orgwide, she also teaches two high school literature classes once a
week. She
currently lives in Cordova, TN, with her husband Wil.
|
Contact: Jim Hartigan Chief Business Development Officer & Partner OrgWide Services 165 N. Main Street, Suite 202 Collierville, TN 38017 office: 901.850.8190 Ext. 230 mobile: 901.628.6586 [email protected] www.orgwide.com |