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Newmarket Service Optimization Helps Transform Alpenhof Lodge

HotSOS solution featured on "Hotel Impossible" on Travel Channel

March 14, 2013 -- Newmarket® International, Inc. ("Newmarket"), the proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty, today announced that its hotel service optimization solution, HotSOS, has been provided to Alpenhof Lodge in Mammoth Lakes, California.
Featured on a recent airing of “Hotel Impossible” on Travel Channel, HotSOS not only automates and tracks preventive maintenance, service orders, and guest requests. It also improves the overall client experience with guest matching, profiling, and stay history information, making it a perfect fit for Alpenhof Lodge.
“What we do is track all your maintenance issues so they’re prioritized according to their importance,” stated Melissa Jimeno, Newmarket Customer Experience Manager during her visit to Alpenhof Lodge, “We have an app for smartphones. Basically, you receive a ticket with the guest’s name, the location and what the problem is.”
“I think it’s awesome!” commented Stacy Schaubmayer, General Manager for Alpenhof Lodge, “I don’t have to run around…(saying) There’s tickets at the Front Desk. There’s tickets at the Front Desk. What are we going to do?”
“We were excited to share our HotSOS solution with Alpenhof Lodge during the recent episode of ‘Hotel Impossible,’” stated Jeff Hiscox, President and CEO for Newmarket. “We look forward to helping Alpenhof Lodge optimize their hotel services, increase staff productivity, and reduce costs while creating better guest experiences.”
HotSOS is provided as part of the “Newmarket Place” offering that features purpose built solutions for hospitality organizations, including workflow management, meeting intelligence, interactive venue layouts and planning, and multi-channel marketing tools.

About Newmarket International, Inc.
Since 1985, Newmarket® International, Inc. (“Newmarket”) continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 30,000 installations worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales & marketing automation, customer relationship management, catering & events, guest loyalty, market intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit

Gregg Hopkins
Newmarket International, Inc.

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