CLEVELAND, OH (March 4, 2013) — DoubleTree by Hilton, Hilton Worldwide’s fastest growing full service brand, and Twin Tier Hospitality LLC, today announced the rebranding of the Hilton Cleveland East Beachwood hotel to the DoubleTree by Hilton brand as of March 11. The rebrand marks the pinnacle of a four-year hotel renovation. As part of the ongoing transformation, a new general manager, Robert Trammell, and new director of sales and marketing, Brenda Goodnight, join the hotel’s seasoned management team.

The newest addition to DoubleTree by Hilton’s rapidly-growing portfolio of hotels around the world, DoubleTree by Hilton Cleveland East – Beachwood will continue to offer guests the exceptional level of service they have come to expect of the Hilton Worldwide collection of hotels, with added benefits offered by the DoubleTree by Hilton brand, starting with the iconic warm chocolate chip cookie that welcomes guests on arrival.

“The Cleveland East - Beachwood hotel has long been the go-to full service hotel in the area for business and leisure travelers,” said Trammell.  “Our hotel’s dedication to a superior guest experience aligns perfectly with the DoubleTree by Hilton brand promise to provide the special comforts and acts of kindness that make the traveler feel human again. The DoubleTree by Hilton culture of caring begins with the presentation of a warm chocolate chip cookie at check-in and continues through all aspects of the hotel stay.”

Guests will enjoy other brand exclusives, including the Wake Up DoubleTree Breakfast, the refreshing array of CITRON body care products by Crabtree & Evelyn and the industry-recognized service culture which is built around the idea of CARE (Create a Rewarding Experience).

As a participant in the Hilton HHonors guest loyalty program, the hotel will continue to offer guests the ability to earn and redeem points, and Diamond HHonors members will continue to receive complimentary breakfast in the executive lounge during weekday stays.

Following the March re-opening as a DoubleTree by Hilton, the property transformation, which began with renovations of the 404 guest rooms, will continue with upgrades to the front desk and lobby areas, as well as a new restaurant and lounge concept that will be unveiled later this year.

“This hotel’s convenient Beachwood location and long-standing reputation with business and leisure travelers in the area make it a perfect addition to the DoubleTree by Hilton family,” said John Greenleaf, global head – DoubleTree by Hilton. “We are happy to play a key role in this tremendous transformation, and bring guests in this market a truly rewarding travel experience.”

Trammell and Goodnight join an experienced management team who collectively bring more than 150 years of service to guests at the Cleveland East – Beachwood hotel. Trammell, a 12-year resident of Northeast Ohio, has more than 30 years of hospitality experience, which began in his college years working as a fine dining server at the Hilton in Austin, Texas. Goodnight, a resident of Northeast Ohio for the past 10 years, brings more than three decades of hospitality experience to her role as director of sales. As part of the DoubleTree by Hilton brand, the hotel leadership team continues to cultivate relationships with local organizations, including Positively Cleveland, Cleveland Chapter of ISES, MPI Ohio, OSAE, Beachwood and Solon Chambers of Commerce, Women in Business Ohio, MAC Committee for MidAmerican Conference, Pancreatic Cancer Action Network, Brides Against Breast Cancer and Mercy’s Door Pet Rescue.

Situated in Cleveland’s thriving suburb of Beachwood, DoubleTree by Hilton Cleveland East - Beachwood is located just 25 minutes from Cleveland Hopkins International Airport and convenient to many exciting Cleveland attractions, including Great Lakes Science Center, Rock and Roll Hall of Fame and Ohio’s top tourist attraction, Amish Country. With more than 16,000 square feet of flexible meeting space, the hotel can accommodate groups of up to 800. Additional amenities include indoor and outdoor pools, a 24-hour fitness center, a 24-hour business center and complimentary WiFi internet access for all guests throughout the hotel.

For reservations or to inquire about meeting packages, visit www.doubletree.com, contact your preferred travel professional or call 216-464-5950.

About Twin Tier Hospitality LLC
Twin Tier Hospitality LLC is a hotel management company located in Sayre, northeastern Pennsylvania. Twin Tier manages thirteen hotels in the states of New York, Pennsylvania, Massachusetts and Ohio. It has over 2200 rooms in its inventory, 1000 associates and $60 million in annual revenue.

Twin Tier Hospitality’s mission is to provide excellence in hospitality management through continuous improvement in guest satisfaction, cost control and property improvement. Twin Tier always strives to make our properties the first choice of our guests for their overnight stays by empowering our associates with decision making power and providing them with on-going training and education.

In August 2007 Twin Tier Hospitality Corporation was named one of the Hot 500 companies in the United States. In fact, Twin Tier was no. 194. Only 0.5 percent of the 19 million businesses met the criteria.

About DoubleTree by Hilton
With a fast-growing, global collection of more than 325 upscale hotels in gateway cities, metropolitan areas and vacation destinations across five continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve.  Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.

To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com.  Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com.