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Choice's Ascend Hotel Collection Adds Four Hotels to its Portfolio
with an Additional 24 Slated to Debut in the Next Two Months

SILVER SPRING, Md. (March. 5, 2013) – Ascend Hotel Collection, part of Choice Hotels International, Inc. (NYSE: CHH) continues its rapid expansion with the announcement today of four new hotels in the premier destinations of Sedona, Ariz.; Napa Valley and Carmel, Calif.; and New Orleans, La. These new additions expand the current portfolio to 77 properties open, with signed agreements for an additional 24 slated to debut during the next two months.

The latest Ascend Hotel Collection additions are: Napa Winery InnCarmel Mission Inn and Arroyo Pinion Hotel, the portfolio’s first properties in Napa Valley, Carmel and Sedona (respectively) and St. James Hotel, its second hotel in New Orleans.

Other notable recent additions include the iconic Postcard Inn, a modern beachfront hotel with vintage flair in St. Pete Beach, Fla., the No. 1 destination on TripAdvisor’s 2012 list of Top 10 Beach Destinations in the United States.

“Our new members play a key role in the Choice Hotels strategy to expand in the upscale market,” said Michael Murphy, senior vice president of upscale brands at Choice Hotels. “With exceptional properties in some of the world’s most sought-after vacation spots, Ascend appeals to the growing number of business and leisure travelers who favor unique experiences and authentic hotels that provide a true taste of the local culture.”

Since its launch in late 2008 with 17 upscale properties in the United States, Ascend Hotel Collection has grown into a global portfolio of independent hotels, each with a unique personality reflecting the local character of its destination. The distinctive hotels are located in key business and leisure destinations throughout the U.S. as well as in Canada, the Caribbean, Europe and Central America.

Members of Ascend Hotel Collection maintain their independent brand identity and local charm, while adding the firepower of the Choice Hotels global distribution, sales, marketing and technology platforms. Ascend Hotel Collection has a proven track record for driving reservations, providing such advantages as Choice Privileges, enabling guests to earn points to redeem for free nights and other rewards and giving hotels visibility before a network of more than 16 million rewards members worldwide. Additionally, Ascend Hotel Collection properties are featured on, one of the industry’s most visited websites, attracting more than 100 million visits annually. They also are supported by mobile platforms and e-marketing tools, including the Choice Hotels iPhone, iPad and Android apps, making the properties instantly available to millions of travelers worldwide. Following are the latest additions to the eclectic portfolio.

Napa Winery Inn, Napa Valley, Calif. – In the heart of California’s premiere Wine Country, this newly renovated boutique hotel provides easy access to downtown Napa, Yountville and the area's legendary wineries and restaurants. The three-story Inn houses 59 guestrooms, each with dark wood furnishings, large windows, luxurious bedding and regionally inspired artwork. Some rooms also feature patios, wet bars and large sitting areas. A complimentary Wine Country breakfast is served daily in the spacious lobby breakfast area, where the Inn also hosts a winetasting reception in the evenings. There’s a courtyard with heated outdoor pool and hot tub and meeting space accommodating up to 50 people. Napa Winery Inn’s central location puts guests close to the acclaimed Culinary Institute of America and unique Wine Country experiences like the Napa Valley Wine Train and Balloons Above the Valley.

St. James Hotel, New Orleans – This luxurious hotel in the downtown business district is steps away from the world-famous French Quarter, The Outlet Collection at Riverwalk, Harrah’s Casino, boutiques, renowned restaurants, nightlife and the New Orleans Ernest N. Morial Convention Center. The refurbished, 86-room boutique hotel is housed within the Banks Arcade, a 19th-century landmark once the center of the Caribbean sugar and coffee trade. Guestrooms and suites celebrate the setting’s rich history with elegant furnishings and West Indies décor. Guests enjoy rooms comfortably located just off a lush courtyard surrounded by sunny rooftop terraces. Deluxe rooms offer balconies with panoramic views of downtown and elegant four-poster beds with spacious sitting areas. Among St. James Hotel’s notable neighbors are The Chophouse New Orleans steak house and the Board of Trade special event venue. The hotel is also minutes from the New Orleans International Airport and a short stroll to the historic streetcar line, Aquarium of the Americas, Shops at Canal Place, National WWII Museum and the Mercedes-Benz Superdome.

Carmel Mission Inn, Carmel, Calif. – Minutes from downtown Carmel by the Sea and the beach, this stylish, full-service hotel is close to all that the Monterey Peninsula has to offer: beautiful coastline, world-class golf and spas, unique shops, wineries, art galleries and stellar restaurants. The pet-friendly, 165-room hotel welcomes with spacious guestrooms, each equipped with free Wi-Fi and flat-screen televisions and some with balconies affording spectacular views. The contemporary, onsite Fuse Lounge Café serves breakfast, dinner and creative cocktails daily, with live music on weekends. Among the other comforts are spa services, a fitness room, outdoor heated pool and hot tub, courtyard with fire pit, and vibrant gardens. Five meeting rooms accommodate groups of up to 275 people for weddings, meetings and private parties. Deep-sea fishing, whale-watching tours, Pebble Beach, Point Lobos State Park, the Carmel Mission, and Fisherman’s Wharf are all within easy reach.

Arroyo Pinion Hotel, Sedona, Ariz. – Set amidst the red rocks and across from stunning Thunder Mountain, Arroyo Pinion Hoteljust completed a top-to-bottom renovation. The upscale oasis is home to 45 guestrooms and suites with plush mattresses wrapped in luxurious bedding and triple sheeting, custom-made solid wood furniture, locally inspired artwork, environmentally friendly bath amenities and all the modern conveniences. Some suites also have fireplaces, jetted tubs, separate sitting areas and patios. For company retreats in Red Rock Country, Arroyo Pinion Hotel has a hospitality room for smaller groups. Additionally, guests enjoy a fitness center, outdoor swimming pool, hot tub and complimentary continental breakfast daily. Across the street, the full-service Namaste Spa offers specials for hotel guests. Nearby attractions include miles of hiking trails leading off to the red rocks, Uptown Sedona Shopping, Oak Creek Canyon and Red Rock Crossing. Guests take in the dramatic landscape while mountain biking, horseback riding, playing golf, and enjoying the thrill of hot-air balloon flights.

About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and now has 77 hotels open throughout the United States, Canada, Europe, Central America and the Caribbean. This eclectic portfolio of upscale, independent hotels appeals to the growing number of people who like to immerse themselves in the destination and live like the locals when they travel. Member hotels include The GEM Hotels with three boutique hotels in New York City; Postcard Inn, on the white sands of St. Pete Beach, Fla. on the Gulf of Mexico; Grand Hotel Costa Rica, in downtown San Jose’s Cultural Square; Hotel Royal William in the chic New St. Rock district of downtown Quebec City; Nordic Light Hotel, Stockholm.
For more information, visit

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 499,000 rooms, in the United States and more than 30 other countries and territories.  As of December 31, 2012, 394 hotels, representing more than 31,000 rooms, were under construction, awaiting conversion or approved for development in the United States.  Additionally, 88 hotels, representing approximately 7,800 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories.  The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well at its Ascend Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels International, Inc. web site, which may be accessed at

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.


Sharlet Brennan
MMGY Global Public Relations

Lorin Konchak
MMGY Global Public Relations

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Also See: Choice's Ascend Hotel Collection Adds 21-Bluegreen Resorts as Part of New Marketing Alliance with Bluegreen Vacations / January 2013

Ascend Hotel Collection from Choice Hotels Adds the Postcard Inn on the Beach, St. Pete Beach, Florida to its Portfolio; The Hotel is Owned by Starwood Capital Group Affiliate and Managed by Hersha Hospitality Management / January 2013

Owned by Point 128 LLC and Managed by Real Hospitality Group, the 114-room Hotel de Point Opens in Queens, New York; Joins the Ascend Hotel Collection / October 2012

Choice Hotels Ascend Collection Debuts in Boston, New Orleans and Gettysburg; Adds enVision Hotel Boston, The Blake Hotel New Orleans, and the Federal Pointe Inn in Gettysburg, Pennsylvania to Portfolio / August 2012

Ascend Collection Launches New Marketing Message and Continues Growth with the Signing of 13 New Portfolio Members / May 2012

Ascend Collection Creates Dedicated Membership Development Team with Industry Veterans Bill Balletto, Joe Dreiske, Dennis Wynn and Jose Salvador Icaza; Poised for Record Growth in 2012 / April 2012

Cadillac Jack's Gaming Resort in Deadwood, South Dakota Joins the Ascend Collection from Choice; The 103-room Property is Operated by ISIS Hospitality / March 2012

Ascend Collection from Choice Debuts in Central America while Continuing North American Expansion with Two New Canadian Properties; The Gran Hotel in Costa Rica, the St-Christophe Hotel & Spa in Quebec and the Hidden Valley Resort in Ontario Join the Portfolio / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

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