San Diego, CA, USA January 29,
2012 - For all of our managed hotels, HMG Hotels has
had a history of
maintaining a strong Sales and Marketing presence. Joel
Biggs,
President/CEO HMG Hotels is proud to announce the appointment
of
Yolanda Bender to our corporate leadership team as Director of
Sales and
Marketing. Ms. Bender's background in the hospitality industry is
extensive, including time spent with Campbell Lodging where
she
oversaw sales teams for a portfolio of 14 national brands
including
Marriott Fairfield Inn & Suites, Marriott TownePlace
Suites, Marriott Springhill Suites, Hilton Garden Inn,
Hampton Inn
& Suites, and Holiday Inn Express.
Ms. Bender has a 20 year track record of implementing
successful
sales and marketing strategies in various industries
including industrial
distribution, the emerging meal assembly concept and hospitality. She
will
be a valuable asset to HMG Hotels going forward because of her
experience
at Hilton, Marriott and Starwood properties, including the opening
of the
Embassy Suites Los Angeles-Glendale as Director of Sales and
Marketing.
Her strengths include business development, team building and
market
analysis. She will be traveling to HMG Hotels properties and implement
robust
outreach plans for 2013.
A Bachelor of Science in Business Administration, with an
emphasis in Marketing, from the University of Southern California has
helped
Ms. Bender bring the hotels she works with to their optimal
potential. She
completed post-graduate course work in Business Management at
Pepperdine
University, which helps her approach to marketing be shaped by solid
business
principles.
HMG Hotels: A Keen Emphasis on Search Engine Optimized Marketing
As the new face of corporate sales at HMG Hotels, Ms. Bender will
be
traveling to various properties while working with our already
established
Sales and Marketing representatives. In addition to this dynamic
in-person
sales dimension of HMG Hotels management, our company offers
cutting edge
internet marketing services for independent hotels via our online
marketing arm, Bionic Sisters Productions.
By providing boutique services including customized social
networking,
original videos, professional blogs, strategic and organic search
engine
optimization, BSP brings the most powerful tools available in
contemporary
online marketing to HMG hospitality clients. From web design to
secure
server set up and effective email newsletter campaigns, BSP covers
all
bases of a property's internet presence. This
multi-pronged communications
approach translates into profits: one recent hotel witnessed a
four-fold increase in online reservations within just a few months.
Working in tandem, Ms. Bender and Bionic Sisters Productions
help HMG Hotels take advantage of current trends in hospitality: online
booking
continues to grow, mobile bookings and searches are on the rise,
average rate
and demand are up in most markets. Much
of HMG's management
success is attributable to our focus on creative approaches
to Marketing
and Sales.
About HMG:
Hotel Managers Group (HMG
Hotels) has owned, operated and provided third party Hotel, Motel and
Resort
Management for the Hospitality Industry for nearly 30 years, for over
80
properties. HMG operates a variety of unique and distinctive
hotels in the
United States ranging from limited service commercial hotels and
mid-size
boutique properties to full-service destination resorts, restaurants
and
conference facilities. We have managed all major bands as well as
independent assets. We are able to provide full or focused service with
an
emphasis on marketing and internet presence, in order to maximize
property
performance.
Our company provides Full and Focused Hotel, Motel and Resort
Management
Services including Hotel Operations, Consulting, Development, Design,
Asset and
Renovation Management, Real-Estate Acquisition, Accounting
Services,
Technical and Pre-Opening Services, Security Audits, ADA and Government
Compliance, Feasibility Anaylsis, Franchise Selection, Customer
Relations,
Concept Development, Marketing, Sales, Due Diligence, Technical
Systems
Training and Hotel Risk Management. We are committed to the overall
profitability
and long-term sustainability of Hotel investments, while encouraging
green and
environmentally-sensitive practices wherever possible. Many of our team
members
have been educated through renown hospitality programs such as the
Cornell
School of Hotel Administration, Swiss Hotel School, Ecole
Hotelière Lausanne and UNLV.
Specialties include Hotel Operations Management, Inventory,
Accounting,
Human Resources, Marketing, Risk Management, Quality Control,
Renovation, Food
& Beverage Management, Staff Selection & Training, Chain
Restaurant
Selection, Employer of Record (Employee Burden).