News for the Hospitality Executive
San Diego, CA, USA January 29, 2012 - For all of our managed hotels, HMG Hotels has had a history of maintaining a strong Sales and Marketing presence. Joel Biggs, President/CEO HMG Hotels is proud to announce the appointment of Yolanda Bender to our corporate leadership team as Director of Sales and Marketing. Ms. Bender's background in the hospitality industry is extensive, including time spent with Campbell Lodging where she oversaw sales teams for a portfolio of 14 national brands including Marriott Fairfield Inn & Suites, Marriott TownePlace Suites, Marriott Springhill Suites, Hilton Garden Inn, Hampton Inn & Suites, and Holiday Inn Express.
Ms. Bender has a 20 year track record of implementing successful sales and marketing strategies in various industries including industrial distribution, the emerging meal assembly concept and hospitality. She will be a valuable asset to HMG Hotels going forward because of her experience at Hilton, Marriott and Starwood properties, including the opening of the Embassy Suites Los Angeles-Glendale as Director of Sales and Marketing. Her strengths include business development, team building and market analysis. She will be traveling to HMG Hotels properties and implement robust outreach plans for 2013.
A Bachelor of Science in Business Administration, with an emphasis in Marketing, from the University of Southern California has helped Ms. Bender bring the hotels she works with to their optimal potential. She completed post-graduate course work in Business Management at Pepperdine University, which helps her approach to marketing be shaped by solid business principles.
HMG Hotels: A Keen Emphasis on Search Engine Optimized Marketing
As the new face of corporate sales at HMG Hotels, Ms. Bender will be traveling to various properties while working with our already established Sales and Marketing representatives. In addition to this dynamic in-person sales dimension of HMG Hotels management, our company offers cutting edge internet marketing services for independent hotels via our online marketing arm, Bionic Sisters Productions.
By providing boutique services including customized social networking, original videos, professional blogs, strategic and organic search engine optimization, BSP brings the most powerful tools available in contemporary online marketing to HMG hospitality clients. From web design to secure server set up and effective email newsletter campaigns, BSP covers all bases of a property's internet presence. This multi-pronged communications approach translates into profits: one recent hotel witnessed a four-fold increase in online reservations within just a few months.
Working in tandem, Ms. Bender and Bionic Sisters Productions help HMG Hotels take advantage of current trends in hospitality: online booking continues to grow, mobile bookings and searches are on the rise, average rate and demand are up in most markets. Much of HMG's management success is attributable to our focus on creative approaches to Marketing and Sales.
Hotel Managers Group (HMG Hotels) has owned, operated and provided third party Hotel, Motel and Resort Management for the Hospitality Industry for nearly 30 years, for over 80 properties. HMG operates a variety of unique and distinctive hotels in the United States ranging from limited service commercial hotels and mid-size boutique properties to full-service destination resorts, restaurants and conference facilities. We have managed all major bands as well as independent assets. We are able to provide full or focused service with an emphasis on marketing and internet presence, in order to maximize property performance.
Our company provides Full and Focused Hotel, Motel and Resort Management Services including Hotel Operations, Consulting, Development, Design, Asset and Renovation Management, Real-Estate Acquisition, Accounting Services, Technical and Pre-Opening Services, Security Audits, ADA and Government Compliance, Feasibility Anaylsis, Franchise Selection, Customer Relations, Concept Development, Marketing, Sales, Due Diligence, Technical Systems Training and Hotel Risk Management. We are committed to the overall profitability and long-term sustainability of Hotel investments, while encouraging green and environmentally-sensitive practices wherever possible. Many of our team members have been educated through renown hospitality programs such as the Cornell School of Hotel Administration, Swiss Hotel School, Ecole Hotelière Lausanne and UNLV.
Specialties include Hotel Operations Management, Inventory, Accounting, Human Resources, Marketing, Risk Management, Quality Control, Renovation, Food & Beverage Management, Staff Selection & Training, Chain Restaurant Selection, Employer of Record (Employee Burden).
Yolanda Bender, Director of Sales and
Marketing HMG HOTELS
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