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Pullman Launches Parisian Transformation of Five Hotels Totaling 2,500 Rooms

Renovations Lasting 30 Months to Occur for The Pullman Paris Montparnasse,
Bercy, Tour Eiffel, La Défense, and Charles de Gaulle Airport

January 31, 2013 - The figures are impressive, with 2,500 rooms and 26,000 m2 of public areas refurbished and renovations that will last 30 months, and reflect the sheer scale of the project.

Pullman has launched this unprecedented transformation known as "Pullman Paris Live" in the heart of France's capital. This architectural revolution will allow it to unveil its new look as well as a reinvented approach to upscale hospitality in the first quarter of 2014.

Five hotels: the Pullman Paris Montparnasse, Bercy, Tour Eiffel, La Défense, Charles de Gaulle Airport... will showcase the brand's new mind-set and daring approach promoting an experience that blends efficiency with pleasure.

"This project represents an unprecedented challenge in the Paris hotel sector with the virtually simultaneous refurbishment of five "heavy weight" establishments. No hotel brand has ever undertaken renovations on this scale in as many hotels in the same city in such a short period of time. It represents a sizeable investment which is entirely funded by the hotel owners. We are giving ourselves the means with which to fulfill our ambitions in the world's top tourist destination" declares Denys Sappey - Director of Pullman France.

A dedicated website to follow the progress of refurbishment
Several key features in all five establishments will be reinvented over the next few months, for example, services, interior design, contemporary art, connectivity and decompartmentalized spaces. The aim is to create five unique addresses where customers will recognize Pullman's identity through a series of brand hallmarks and strong characteristics.

Of course design is one of the project's essential elements. Eight renowned architects and interior designers are responsible for Pullman's new identity in Paris: Christophe Pillet, Didier Gomez, Marc Hertrich & Nicolas Adnet, JOI Design, Laurent Moreau, Naço and Didier Rey.

"Our brand project offers a new approach to upscale hospitality in which design plays a key role. Whether they are staying for business, leisure, or both, our objective is to offer our guests a cosmopolitan, stimulating and decidedly stylish experience. The designer element in our hotels will be reinforced by the brand's commitments in the field of contemporary art" explains Xavier Louyot - Senior Vice President, Global Marketing for Pullman.

This unprecedented transformation of the brand's Parisian hotels also involved a lengthy process to prepare employees and includes a vast internal communication campaign as well as a campaign targeting customers through a dedicated website. The aim is to involve customers as much as possible by revealing what the Pullman hotels of the future will be like and to strengthen customer bonds with a brand that is determined to shake things up in 2013 and the years to come.

The "Pullman Paris Live" project in figures...
  • 5 hotels
  • 8 designers
  • 30 months of refurbishment
  • 2,510 rooms renovated
  • 26,000 m2 of living areas reinvented
  • 1,500 employees concerned
  • January 2013: work starts at the Pullman Paris Tour Eiffel
  • March 2013: Unveiling of the Pullman Paris La Défense and Pullman Paris Montparnasse
  • September 2013: Unveiling of the Pullman Paris Bercy
  • December 2013: Unveiling of the Pullman Paris Charles de Gaulle Airport
  • April 2014: Unveiling of the Pullman Paris Tour Eiffel
About Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,400 hotels and more than 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
Media Contact:

Hospitality NetAccor
Immeuble Odyssey, 110 avenue de France
Paris , 75013
Phone: +33 (0)1 45 38 86 00
Fax: +33 (0)1 45 38 85 95

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Also See: Accor to Begin 2013 with a New Brand-Based Organization of its Operations in Europe; Appointing Four New Brand COOs and Creating a New Business Model for Each of the Brands: Pullman, MGallery, Mercure, Novotel, Suite Novotel, ibis, ibis Styles and ibis budget / December 2012

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