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All Inclusive Collection (AIC) Promotes Kevin Edmunds to
Vice President, Meetings & Incentive Sales

MIAMI, FL – January 21, 2013
– All Inclusive Collection (AIC), the company that’s shifting the sands of the all-inclusive vacation experience, proudly announces the promotion of Kevin Edmunds to Vice President, Meetings & Incentive Sales.  In this role, Edmunds will lead AIC’s national sales team, creating and implementing innovative strategies that generate business across the corporate spectrum, while continuing to elevate the AIC brand and its Hard Rock Hotels in Mexico and the Dominican Republic, the first and only all-inclusive Hard Rock Hotels in the world. Edmunds previously served as West Coast Regional Sales Director for the luxury brand.

“We’re excited to welcome Kevin to the All Inclusive Collection executive team as Vice President of Meetings & Incentive Sales,” said Chief Operating Officer, Rafael Chapur. “His proven leadership skills, superior sales record and overall reputation within the industry make him the ideal choice for this position. We look forward to continued success and growth with Kevin on board.”

Prior to assuming his current role, Edmunds was responsible for selling AIC’s Hard Rock Hotel properties in the incentive, meetings, convention and group markets as West Coast Regional Sales Director.  He also spearheaded lead generation and various other group marketing initiatives for his region and beyond.  Additional brands lead by Edmunds include Palace Resorts, where he served in a similar capacity, and Edmunds Direct, a media and hotel marketing representation firm where he served as Regional Director.

Edmunds holds a Bachelor of Arts in Communications with a Minor in Organizational Leadership from Chapman University, as well as a Masters in Global Leadership from the University of San Diego. He was awarded the 2011 Kevin Forde Spirit Award from Site Global, an industry organization for which he served as Chair of the Young Leader Program for two years. Currently, he is a part of Site Global’s Membership Committee.  Edmunds is also a frequent keynote speaker discussing best practices and the latest industry trends, most recently at San Diego State University.

About the All Inclusive Collection

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean,  including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel), Hard Rock Hotel Vallarta, Hard Rock Hotel Cancun and Aventura Palace (soon to be rebranded Hard Rock Hotel Riviera Maya). These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation concept, with plans to expand its portfolio in Mexico and the Caribbean, adding new luxury properties that will continue to shift the sands of all-inclusive hotel experience.  For additional information, visit


Janie Petty
the / zimmerman / agency

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Also See: All Inclusive Collection Names Ash Tembe as Vice President of Global Sales / January 2013

All Inclusive Collection Welcomes Kari Dehn as Director of Sales, Meetings & Incentives - Midwest / December 2012

All Inclusive Collection Names Kathy Botero Frantz, CMP as Regional Director of Meeting and Incentive Sales Covering the Southeast / November 2012

All Inclusive Collection Names Gina Tsirmpas as the Canadian Director of Sales - Meetings & Incentives / September 2012

All Inclusive Collection Welcomes Peter Scudieri as Northeast Regional Sales Director / August 2012

Cancun, Mexico Welcomes First Hard Rock Hotel as the All Inclusive Collection Completes Re-flagging of the Former Cancun Palace to the Hard Rock Hotel Cancun; Puerto Vallarta's Vallarta Palace also Rebranded as Hard Rock Hotel Vallarta / August 2012

The All Inclusive Collection to Re-flag Mexico's Cancun Palace and Vallarta Palace Resorts to Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta; Hard Rock Flag to Fly Beginning August 1, 2012 / April 2012

Palace Resorts and Hard Rock International to Launch All-Inclusive Hard Rock Hotels in Cancun, Puerto Vallarta & Riviera Maya / October 2011

Hard Rock International Appoints Greg Naylor as Director of Sales for Hard Rock Hotels & Casinos / July 2011

Megapolis Investment Group and Hard Rock International to Open the 66-story Hard Rock Hotel Panama Megapolisas, the First Hard Rock Property in Latin America; Managed by Decameron Hotels & Resorts / May 2011

Hard Rock International Opens Hard Rock Hotel and Cafe in Penang, Malaysia / September 2009

Betty Lim Appointed Director of Sales & Marketing at Hard Rock Hotel Penang, Malaysia / May 2009

John Primmer Named General Manager for Hard Rock Hotel Penang, Malaysia / January 2009

The Former Casuarina Beach Resort in Penang, Malaysia Undergoing Extensive Renovation; HPL Hotels & Resorts Repositioning the Resort as the 255-room Hard Rock Hotel Penang / January 2007

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