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James Gelfand Appointed Director of Sales and Marketing
at Tucson's Westin La Paloma Resort & Spa

TUCSON, Ariz. (January 15, 2013) – Tucson’s signature AAA Four Diamond upscale resort and spa, The Westin La Paloma, has hired James M. Gelfand as Director of Sales and Marketing. Mr. Gelfand will direct group and leisure sales teams and programs, catering, and convention services in upholding the property’s tradition of stellar service that secured its #1 rating for Westin properties in Meeting Planner Satisfaction six of the last eight years.

Prior to joining the Westin La Paloma team, Mr. Gelfand strategically drove revenue growth as Director of Sales and Marketing at Turnberry Isle Miami and The Westin Copley Place, where he was influential in the property’s transition to becoming a part of Starwood Hotels of Boston’s Metro Market Sales Force. During his 11 years of service with Starwood Resorts and Hotels, he served as Director of Sales at The Westin Diplomat Resort and Spa and The Walt Disney World Swan and Dolphin Resort in Florida. Mr. Gelfand also held the position of VP of Sales, Marketing and Revenue Management at PGA National Resort and Spa. Previous positions within the hospitality industry have included leadership roles in catering and conference services. A graduate of the Georgia State University Hotel/Restaurant and Travel Management program, Mr. Gelfand has also been honored as a Starwood Most Valuable Sales Partner.

“We are thrilled to welcome James to the Westin La Paloma team during this time of so many exciting changes resulting from our resort-wide rejuvenation journey,” states Jonathan Litvack, The Westin La Paloma Resort and Spa General Manager. “He has a track record for creatively driving sales and experience delivery programs that exceed corporate and client expectations. He will fulfill a valuable role in our mission to deliver the ultimate upscale experience to group and leisure guests.”

Mr. Gelfand will begin applying his creative and strategic talent at The Westin La Paloma Resort & Spa on January 20, 2013.

About Westin La Paloma Resort & Spa
The Westin La Paloma Resort & Spa is in the midst of a $30 million resort-wide rejuvenation that will reach every corner of the property. Each luxurious new appointment will bring a more contemporary, personalized flare to the resort’s renowned elegance to better meet the needs of today’s diverse leisure and business travelers. The Westin La Paloma Resort’s 250 acre property reflects and basks in the stunning beauty of Tucson’s Santa Catalina Mountains. The AAA Four Diamond property offers restorative amenities and 60,000 sq. feet of inspiring meeting space minutes from world-renowned attractions and endless entertainment options. Premier offerings include the 27-hole Jack Nicklaus Signature Golf Course, the transformative Red Door Spa, five spectacular pools, ten championship tennis courts, and a diverse collection of culinary experiences, led by the inspired American Continental cuisine of AZUL Restaurant and Lounge. For additional information call 520.742.6000; (800) 937-8461 or visit


Media Contact:
Kimberly Schmitz
Spur Public Relations

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