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Embassy Suites Hotels Plans to Expand Portfolio by 25% by 2016
Reaching 300 Properties in the Americas
McLEAN, Va. (January 25, 2012) – Embassy Suites Hotels’ new Global Head, John Rogers, announced today the brand’s plans to grow the portfolio by 25 percent over the next three years to reach 300 properties in the Americas. Embassy Suites has honed in on a strategy that will drive the brand forward to aggressively increase market share, which focuses on leveraging the brand’s development flexibility to spur growth in urban markets while strengthening the core brand pillars and implementing smart, new innovations that meet the needs of both guests and developers.

While Embassy Suites will seek to deepen relationships with existing owners who want to build additional properties, the brand also sees an opportunity to grow its user base with owners who are new to the category, specifically focused service developers who want to move into the upper upscale segment. The Embassy Suites offering has proven very attractive to this audience due to superior premiums and operating margins on par with those found in focused service, a well-defined, proven operating model, and the fact that a very high percentage of rooms are driven by brand systems.

“Embassy Suites Hotels fits a unique niche in the marketplace, as there are many cities where both business and leisure travelers are seeking an upscale, full-service, all suites hotel option that provides great value and excellent customer service,” said John Rogers, Global Head of Embassy Suites Hotels. “We’re confident that our growth strategy enables us to bring the brand’s value proposition into new markets and evolve our product offering to effectively respond to changes in guest preferences and developer needs.”

Development has been on the rise for the brand since introducing a new Design Option III prototype and flexible “kit of parts” approach to development in 2009. This prototype – the biggest change the brand has made in the past 25 years – has played an integral role in spurring growth in key urban markets like Houston, Denver, Miami and Seattle. The design decreases the amount of land needed and creates efficiencies for both construction and operational costs, enabling the brand to capitalize on a variety of new development opportunities, including conversions, adaptive reuse and mixed use projects. Currently, nearly three-quarters of the properties in the pipeline feature Design Option III (or elements of it) that bring the key brand elements to life in a non-traditional way without impacting the integrity of the core offering.

As Design Option III demonstrates, Embassy Suites Hotels is always exploring innovative modes to enhance the value and convenience of the guest experience in ways that will also positively impact the bottom line for developers. “The core brand pillars – two-room suites, welcoming atriums, complimentary cooked-to-order breakfasts and Complimentary Evening Receptions* – are key differentiators for Embassy Suites so it’s essential to continually innovate upon them in a way that is relevant to our guests, and then execute them consistently across the portfolio,” said Rogers. This year, the brand portfolio will include new and enhanced offerings such as:
  • Atrium: In both new and existing properties, the atrium area will be transformed into more of a social lobby space where guests can feel comfortable spending time outside of their rooms. The new space has multiple seating areas and configurations designed for gathering and lounging in addition to landscaping and water features that provide the great sense of space and natural light that the Embassy Suites atrium is known for. The atrium decor will also incorporate elements that reflect the local flair of the region, such as sculptures from a local artist or artifacts from a local trade.
  • Cooked-To-Order Breakfast:  The breakfast offering has been redesigned to feel more like an upscale, retail environment with updated signage, place settings and displays. Improved flow and efficiency makes it easier for operators to serve guests, and for guests to enjoy whatever breakfast experience they want,  whether it’s grabbing a yogurt to go or sitting down to enjoy an omelet and coffee.
  • Brickstones Grill: This easy-to-operate turnkey dining concept helps developers maximize revenue by leveraging the cooked-to-order breakfast space for lunch and dinner to provide a convenient, self-serve food and beverage solution for guests. The contemporary American grill eatery features a brick pizza oven, open pit grill and rotisserie at a low labor cost for owners.
“We’re extremely optimistic about the future for Embassy Suites Hotels,” said Rogers. “We are confident that we have the right resources and offerings in place to give developers a unique and valuable hotel option that is a solid investment and will continue to deliver on the brand promise for which Embassy Suites is known.”

For more information on Embassy Suites Hotels, please visit For development queries, please visit

*Service of alcohol subject to state and local laws. Must be of legal drinking age.

About Embassy Suites Hotels

Embassy Suites Hotels, one of Hilton Worldwide’s ten market-leading brands and one of Parents magazine’s 10 Best Hotel Chains for Families of 2012, gives guests more during every stay. The full-service, upscale brand offers spacious two-room suites, free cooked-to-order breakfast and nightly Complimentary Evening Receptions with appetizers and beverages. Both leisure and business travelers looking for an approachable, upscale experience feel right at home in the brand’s inviting atrium environment. Embassy Suites Hotels has 211 properties across the Americas and nearly 30 more in the pipeline. For more information, visit, and connect with Embassy Suites at, and

About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at,,, and

Krystin Arrabito
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Also See: Embassy Suites Hotels and Sierra Land Group Celebrate Opening of the 300-suite Embassy Suites Orlando - Lake Buena Vista South in Florida / November 2012

The 203-suite Embassy Suites Chattanooga – Hamilton Place in Tennessee Celebrates Topping Out; Developed by Legacy Property Group and Owned by Chattanooga Hotel Property Investment, with Opening Planned for Q2 2013 / August 2012

Embassy Suites Hotels, Chattanooga Hotel Property Investment and Legacy Property Group Break Ground on Embassy Suites Chattanooga – Hamilton Place in Tennessee; Opening Planned for Q2 2013 / April 2012

Embassy Suites Hotels’ Survey Reveals Business Travel is on the Rise With 46% of Frequent Travelers Preferring More Space to Spread Out During their Stay and 70% Wanting Free Breakfast / March 2012

Embassy Suites Hotels Salutes Best-in-Brand for 2011; Robert Kisabeth Awarded The Hervey Feldman Award - General Manager of the Year / March 2012

Embassy Suites Hotels Honors its Top 10% of 2011 Based on Quality Assurance Audit and Guest Satisfaction Scores; Nebraska's Omaha-La Vista Hotel & Conference Center Tops List for Third Consecutive Year / February 2012

The 194-room Embassy Suites West Palm Beach-Central Opens in Florida; Managed by Windsor Management Services / January 2012

Lisa Asdikian Appointed as General Manager of the 248-suite Embassy Suites Mandalay Beach - Hotel & Resort in Oxnard, California / December 2011

Redstone Suites to Build a 165-suite Embassy Suites Hotels in Richland, Washington to be Managed by Vesta Hospitality; Construction to Begin Summer 2012 with Opening in Fall 2013 / November 2011

West Valley Lodging Initiative Begins Constuction on the Embassy Suites West Valley City as Part of the $500 million Mixed-use Fairbourne Station in West Valley, Utah; Renascent Hospitality Selected to Manage / October 2011

Robust Pipeline of More than 30 Projects for Embassy Suites Hotels Indicates a Strong 2011 for the Brand / August 2011

Embassy Suites Hotels Honors Top 2010 Brand Performers; Russell Tanakaya Named General Manager of the Year of the Embassy Suites Brea - North Orange County / May 2011

Embassy Suites Hotels Recognizes 20 of its 209 Properties as its Top Performers for 2010 and Gives Special Recognition with a "Connie" Award to its Top Three Properties / March 2011

262-Suite Embassy Suites Houston-Downtown Opens Doors with Registration for City’s First LEED Certified Hotel / February 2011

American Liberty Hospitality Secures $30 million Construction Financing for a 262-room Embassy Suites Hotel at George R. Brown Convention Center in Downtown Houston / November 2008

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