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Hotel Vitale, a Joie de Vivre Property, in San Francisco
Names Debra Townes as Spa Director

SAN FRANCISCO (January 29, 2012)
– Hotel Vitale, a Joie de Vivre property, is pleased to announce the appointment of Debra Townes as spa director at San Francisco’s only luxury waterfront hotel.  A wellness aficionado, Townes has over fifteen years of experience operating her own holistic day spa in Brooklyn, New York. Townes has relocated to San Francisco to develop and oversee the spa’s offerings, and to further establish a memorable spa experience for each hotel and spa guest.

“Because of our superior amenities and Spa Vitale’s fabulous penthouse setting, Hotel Vitale is already a favorite spot for travelers looking for a special way to relax and unwind,” said Melony Williams, general manager of Hotel Vitale. “We believe Debra’s creativity and passion for healing will contribute immensely to our guests’ experience, and make it unforgettable.”

As a graduate of the Institute for Integrative Nutrition in NYC, Townes possesses a deep understanding of the healing arts and thrives on positively influencing the lymphatic and emotional condition of others. Using her innovative vision and industry expertise, Townes will develop the spa menu by incorporating as much of the hotel’s attributes, and those of the surrounding environment, into the Spa Vitale experience. To start, the spa menu will soon include soothing lavender, the hotel’s signature scent; and therapeutic seaweed, which is indicative of the hotel’s waterfront location and known for its healing properties. Townes’ objective is to integrate more wellness activities by utilizing the hotel’s acclaimed on-site restaurant, Americano, as well as revitalizing the existing spa menu.

Before joining the spa trade, Townes attended Boston University where she earned her Bachelor of Arts in English. She also attended Columbia University before opening her own spa.

Hotel Vitale in San Francisco offers waterfront views that include iconic San Francisco landmarks such as The Ferry Building, the Bay Bridge, Treasure Island, and Alcatraz.  These vistas can be taken in from Hotel Vitale’s unique outdoor terrace event spaces and from the Americano patio on the hotel’s lobby level.  Hotel Vitale offers many indulgences and amenities with a “luxury, naturally” experience for every guest.  The popular penthouse-level Spa Vitale provides therapeutic massage and facial treatments, and Americano Restaurant, under the direction of Executive Chef Kory Stewart, serves hand-crafted, Italian cuisine.

Hotel Vitale is located at 8 Mission Street at the corner of Embarcadero in San Francisco.  For more information, please visit

About Joie de Vivre Hotels
Joie de Vivre Hotels embarked on its mission to “create joy” for guests and employees in 1987, when Chip Conley founded the innovative hospitality company in San Francisco. Each one of Joie de Vivre’s more than 30 hotels is an original concept designed to reflect the local community and engage the five senses so that guests enjoy authentic, memorable experiences. Today Joie de Vivre manages the largest collection of boutique hotels and resorts in California and expanded outside the state with the opening of The Saguaro in Scottsdale, AZ in November 2011 and Hotel Lincoln in Chicago in early 2012.

Tish Gallegos
Colleen Gallagher
Brianna Denn

Glodow Nead Communications
(415) 394-6500


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Also See: Al Smyth Named as Director of Events for the Hotel Vitale in San Francisco, California / November 2012

Joie de Vivre Hotels to Open the 184-room Hotel Lincoln in Chicago, Illinois; Owned by AJ Capital Partners and Centrum Properties / February 2012

JT Hospitality Rebrands to Commune Hotels; Represents the Merger of Thompson Hotels and Joie de Vivre / February 2012

Joie de Vivre Hotels to Assume Management, Renovate and Rebrand Waikiki's Seaside Hotel / February 2012

Joie de Vivre Hospitality and Thompson Hotels Merge to Create Multi-Brand Lifestyle Hotel Group Poised for Global Growth / October 2011

Joie De Vivre Hotels to Open its First Hotel in Chicago with the February 2012 Planned Opening of the 184-room Hotel Lincoln / August 2011

Joie De Vivre Hotels Unveils Re-Imagined Custom Hotel at LAX in California with Retro-Chic Details and Unique Services / August 2011

Joie de Vivre Hospitality Appoints Gary Beasley CEO; Founder Chip Conley Elevates to Executive Chairman / September 2010

John Pritzker's Geolo Capital Taking a Majority Stake in Joie de Vivre's Business, Exptects to Fund the Brand's Expansion Outside of California; Chip Conley Remains Actively Involved as CEO / June 2010

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