Hotel Online
News for the Hospitality Executive


Digital Alchemy Opens European Office, Taps Nigel Allport as VP Sales EMEA

Respected hospitality technology specialist to lead hotel industry CRM vendor's
international expansion out of London headquarters.

London — January 9, 2013
— Digital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hospitality market, is building on its international popularity with the launch of its first sales office outside North America. The company’s new regional headquarters in London enhances hotel client service for properties across Europe, the Middle East and Africa, and will help Digital Alchemy expand even further beyond the 53 countries in which it already counts clients.

Heading up its new international sales office in London is Nigel Allport, a highly respected sales executive with more than 20 years experience in the hospitality technology sector. Allport joins Digital Alchemy from Agilysys Inc., where he held a senior executive and sales leadership position serving as director of business development for Europe, the Middle East and Africa (EMEA).

In his new role as Digital Alchemy’s Vice President of Sales for EMEA, Allport is responsible for leading all sales and customer operations in the region. In collaboration with the Digital Alchemy's Texas-based global headquarters, Allport will reach out to industry leaders, business partners and consultants to ensure that Digital Alchemy’s solutions and value proposition are understood to accelerate the company’s overall growth.

“I am thrilled to join Digital Alchemy during this time of tremendous growth for the company. Digital Alchemy’s suite of mobility solutions is exactly what the hospitality industry is clamoring for right now in a post-recession environment where operators are looking to drive additional revenues and to secure the customers they have already," Allport says. “Digital Alchemy’s customizable products enhance guests’ hotel stays and genuinely add value to hotels.”

CEO Don Hay says Allport was selected for this critical position because of his experience maximizing international client satisfaction through enhanced service and support as well as his comprehensive knowledge of the needs of the hospitality industry. “We have been impressed with Nigel and his work for many years, and we are very excited to have him join our Digital Alchemy team,” Hay says. “His reputation in hospitality is simply unmatched and with our new alliances with European headquartered property management companies, he is the perfect person to help us expand our operations in Europe, the Middle East and Africa.”

Digital Alchemy’s flagship product is its eRelationship module, which simplifies coordination of hotel pre-arrival messaging, including confirmation emails and amenity up-selling. The technology includes embedded post-stay customer feedback features that provide hotels with a complete view of guest satisfaction and areas needing improvement. eRelationship uses automated, color-coded text to quickly identify key comments and issues, and feedback is tied to specific reservations to help address specific guest issues.

Digital Alchemy products are designed to help hotels of all sizes craft profitable, long-term relationships with guests. With reservation confirmations, cancellation notices, pre-stay marketing messages and post-stay greetings automated and customized to upsell amenities and reaffirm customer loyalty, Digital Alchemy includes myriad opportunities to build incremental revenue through its CRM email platform. Automated messaging can be customized seasonally, by rate codes or by dozens of other characteristics of individual guests.

In moving to Digital Alchemy Allport said “he is combining three passions: hospitality technology, mobility and innovation”. He continued, “The hospitality industry in many ways lags behind the airline industry; however, with Digital Alchemy’s innovation and creativity, they have the solutions to enable the industry to catch up and provide guests with an enhanced and personalized experience.”  Allport also commented on the back-up support where “Digital Alchemy puts a premium on client service by assigning dedicated account managers to each hotel and making technicians and company executives available to respond immediately to any question or concern, or to make on-the-fly changes to the platform as needed.”

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

For more information, contact:

Susan Harman
VP / Global Sales
Digital Alchemy
Tel: +1 817-204-0841

Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 407-905-0608

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here 

 To Learn More About Your News Being Published on Hotel-Online Inquire Here

Other Digital Alchemy News:

MXPRESS™ Microsites for Smartphones and Tablets Help Hotels Capture Mobile Customers; Cloud-based web solution serves up convenience and enhances guests' experience with hotels / December 2012
Digital Alchemy's iNeed™ Mobile Concierge App Boosts Revenue Opportunities at The Modern Honolulu; User-friendly app instantly pushes guest requests to central dashboard interface for prompt, efficient attention by hotel staff / December 2012
Digital Alchemy Introduces Mobile Life™ – an Integrated Mobile Suite Providing Mobile CRM, eMarketing, and Guest Service Solutions; Comprehensive Cloud-based mobile concierge, conference guide, survey, and web solutions offer convenience and ROI opportunities for savvy hotels / October 2012
Digital Alchemy Assembles Advisory Board to Guide Future Development of CRM and e-Marketing Solutions; Consortium of hospitality industry operation and revenue professionals will oversee advancements in guest communication offerings / October 2012
Digital Alchemy Integration With Stash Hotel Rewards Makes Loyalty Management A Breeze For Boutiques; Leading hospitality CRM system partners with the premier independent loyalty program, enhancing guest profile databases and hotels' marketing potential. / October 2012
Digital Alchemy Partners With Evision Worldwide Expanding Range of Online Marketing Services for Hotels; Combined platforms extend new opportunities in CRM, guest communications and online revenue optimization to growing client base / September 2012
Hospitality Marketing Exchange Workshop to Help Hoteliers Maximize Online Revenue; Google Travel executive to keynote hands-on learning experience provided by Digital Alchemy and GCommerce to help hotels increase digital presence / August 2012
Digital Alchemy's New Campaign Central is Virtual Headquarters For Hotel e-Marketing; Central dashboard interface offers at-a-glance and in-depth reporting of e-marketing communications data for hotels / August 2012
Digital Alchemy CRM Helps Grand Heritage Hotel Group Effectively Manage Multi-Property Messaging; Comprehensive cloud-based CRM module makes it easy for hotel groups to coordinate consistent communication, even with varied property management systems. / July 2012
Digital Alchemy CRM Lets Madison Concourse Hotel Connect With Guests Quickly, Personally; Comprehensive cloud-based CRM module turns guest communications into hospitality gold for upscale Wisconsin hotel. / May 2012

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.