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Digital Alchemy Honored with Silver Adrian Award
for iNeed™ Mobile Concierge

New guest-facing mobile concierge platform receives recognition for digital marketing
excellence in 56th annual HSMAI Award competition

New York, NY — January 23, 2013
— Digital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hospitality market, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with a Silver Adrian Award for Digital Marketing Excellence for its iNeed™ on-site mobile concierge. iNeed was a winning entry in the 56th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.

This year’s contest attracted more than 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. On January 28, 2013, HSMAI will pay tribute to Digital Alchemy during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.

iNeed is part of Digital Alchemy’s Mobile Life™ platform of Cloud-based mobile suite designed to meet guest service and hotel marketing needs. The guest-facing mobile site makes it easy for guests to digitally submit service requests for common needs, such as housekeeping, room service, valet and maintenance. iNeed helps improve the guest experience while enhancing hotels' labor efficiency by eliminating the need for staff to manually enter guest service requests. The system is fully customizable for individual hotels and groups, allowing for user interface branding as well as changes to the service forms and icons.

Since iNeed resides in the Cloud versus a mobile app, it does not require a download, making it very different from other guest request solutions on the market. iNeed’s intuitive technology automatically detects the device accessing it, and serves up either the mobile phone, tablet or desktop version for a more user-friendly experience. Another key differentiator that helped iNeed to secure the Adrian Award is its integration with hotel property management systems for quick access to guest profile information and the ability to tailor marketing messages.
“We are honored to be presented with an esteemed Adrian Award for iNeed’s significance in travel marketing,” says Don Hay, Digital Alchemy’s CEO.

“Guests love the convenience of iNeed, and the hotels using it have already proven its effectiveness in streamlining guest requests and improving property service levels. This award supports our commitment to thinking mobile in all aspects of hotel marketing and operations.”

“The bar is continuously set higher each year in regard to the quality of Adrian Awards submissions we receive,” says Fran Brasseux, HSMAI executive vice president. “This year’s winners in travel advertising, public relations and digital marketing exemplified marketing innovation that led to outstanding results, and demonstrated the power of marketing integration across all channels. We look forward to celebrating all this exceptional work with the industry and recognizing the remarkable winners at the Adrian Awards Gala.”

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit For information on the Adrian Awards, visit

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

About HSMAI | The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

For more information, contact:

Susan Harman
VP / Global Sales
Digital Alchemy
Tel: +1 817-204-0841

Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 407-905-0608

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Other Digital Alchemy News:

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