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Choice's Ascend Hotel Collection Adds 21-Bluegreen Resorts
as Part of
New Marketing Alliance with Bluegreen Vacations

SILVER SPRING, Md., Jan. 23, 2013
-- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, announced today that it will add 21 Bluegreen Vacation Club® Resorts to its upscale Ascend Hotel Collection as part of a multi-faceted strategic marketing alliance with Bluegreen Vacations and Bluegreen Resorts Management, Inc., subsidiaries of Bluegreen Corporation (NYSE: BXG), a leader in the vacation ownership industry. The new alliance with Bluegreen marks the first time Choice Hotels has entered into such a relationship with a timeshare company.

The agreement makes Bluegreen Vacations the official vacation ownership provider for Choice Hotels. In addition, Choice Hotels adds 21 new Ascend Hotel Collection resorts in top vacation destinations, such as Aruba, Las Vegas, Miami, Orlando, Cape Cod, Phoenix, Savannah, Ga. and Myrtle Beach, S.C. In turn, Bluegreen Vacations' TravelerPlus™ participants will be eligible to enroll as members of Choice Privileges® and will be upgraded to Elite Gold status and receive special benefits. This will provide TravelerPlus™ members with access to all of the Choice hotels worldwide including the more than 75 hotels in the Ascend Hotel Collection. Additionally, all Bluegreen Vacations' owners will be eligible to access discounted rates at all 6,200 Choice hotels, subject to availability.

"This strategic marketing alliance leverages the unique core strengths of each of our companies – the unsurpassed power of Choice Hotels' international distribution platform and globally recognized brands and Bluegreen Vacations' exceptional vacation spots and loyal owner base," said Steve Joyce, president and chief executive officer for Choice Hotels International. "It allows Choice Hotels to pursue alternative business and marketing opportunities in a new leisure segment and advances one of our key corporate priorities to further expand in the upscale market through the addition of these premier resort destinations to our portfolio. It also gives us the opportunity to tap into Bluegreen Vacations' 170,000 vacation club owners and extend the marketing reach of our brands and award-winning Choice Privileges® program to them."

This alliance will bring the total number of properties open for the Ascend Hotel Collection to approximately 100 worldwide by the end of the first quarter of 2013, with signed membership agreements for an additional 24 member properties. Ascend Hotel Collection offers guests an authentic, local experience in premier destinations. The portfolio of independent hotels has grown from approximately 17 properties in the United States four years ago to 95 worldwide today, including seven in Canada and others in Latin America and Scandinavia. Recent additions to the portfolio include boutique hotels in major cities, including: New York, Boston, Miami, New Orleans, Ottawa and Calgary as well as signed membership agreements for new properties in Las Vegas, Philadelphia, British Anguilla and the Dominican Republic. Other premier destinations coming down the line include: Carmel, Calif., Napa, Calif., Sedona, Ariz., and recent signings in North Carolina and South Carolina.

Guests at the newly added Ascend Hotel Collection resorts will choose from beach, golf, city, family, gaming, culinary, historical and eco experiences. The properties house vacation villas, many with multiple bedrooms, fully equipped kitchens and private balconies with striking city or water views. These resorts offer the full gamut of amenities, from private beaches, championship golf courses, state-of-the-art fitness centers and spa services to on-site restaurants, lounges, shops, children's activity centers and more.

"We look forward to a long and mutually beneficial relationship with Choice Hotels," Bluegreen President and CEO John M. Maloney, Jr. said. "While we certainly believe that we will benefit from the marketing opportunities, we are also excited by the other aspects of our alliance with Choice Hotels. We expect that this arrangement will add value for our current owners and will be very attractive to prospective owners based on the credibility of the Choice Hotel brands and the appeal of our expanded product offerings."

The growth of Ascend Hotel Collection has been significant since it launched in late 2008. Each Ascend Hotel Collection member has a unique personality reflecting the local flavor. In 2012 the portfolio saw an additional eight join the membership and signed 21 deals in leading markets.

"From New York City to Stockholm, Sweden, and San Jose, Costa Rica, Ascend Hotel Collection continues to create an extraordinary collection of hotels in some of the most sought-after cities and vacation spots around the world," said Mike Murphy, senior vice president, Cambria Suites and Ascend Hotel Collection for Choice International Hotels. "We are attracting new customers and entering exciting new markets and are on track to reach 100-plus hotels by mid-year."

Ascend Hotel Collection appeals to both owners of existing hotels and developers of new ones. Choice Hotels recently announced an exceptional addition to the collection, the Postcard Inn hotel that sits at the ocean's edge on St. Pete Beach, a six-mile-long island off Florida's West Coast. This destination ranked No. 1 on the 2012 TripAdvisor list of Top 10 Beach Destinations in the United States. Postcard Inn attracts all types of travelers – singles, couples and families – with its singular surfing-inspired style. Many of the 196 guestrooms feature authentic surfboards anchored to the wall and standing upright in the corner. While no two rooms are alike, all are outfitted with retro light fixtures, flat-screen televisions, Wi-Fi and down-filled duvets with crisp white covers.

About Ascend Hotel Collection

The Ascend Hotel Collection membership program made its debut in late 2008 and now has more than 75 hotels open and under development throughout the United States, Canada, Costa Rica, Scandinavia and the Caribbean. This eclectic portfolio of upscale, independent hotels appeals to the growing number of people who like to immerse themselves in the destination and live like the locals when they travel. Member hotels include The GEM Hotels with three boutique hotels in New York City; Zona Hotel and Suites Scottsdale in Arizona; Grand Hotel Costa Rica, San Jose; Hotel Royal William in the chic New St. Rock district of downtown Quebec City; Nordic Light Hotel, Stockholm. For more information, visit

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2012, 360 hotels, representing 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 75 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at

About Bluegreen Corporation

Founded in 1966 and headquartered in Boca Raton, F.L., Bluegreen Corporation (NYSE:BXG) is a leading timeshare sales, marketing and resort management company. Bluegreen manages, markets and sells the Bluegreen Vacation Club®, a flexible, points-based, deeded vacation ownership plan with 170,000 owners, over 60 owned or managed resorts, and access to more than 4,000 resorts worldwide. Bluegreen also offers a portfolio of comprehensive, turnkey, fee-based service resort management, financial services, and sales and marketing performed on behalf of third parties. For more information, visit

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.


Robin Pence

Sarah Lee

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Also See: Ascend Hotel Collection from Choice Hotels Adds the Postcard Inn on the Beach, St. Pete Beach, Florida to its Portfolio; The Hotel is Owned by Starwood Capital Group Affiliate and Managed by Hersha Hospitality Management / January 2013

Owned by Point 128 LLC and Managed by Real Hospitality Group, the 114-room Hotel de Point Opens in Queens, New York; Joins the Ascend Hotel Collection / October 2012

Choice Hotels Ascend Collection Debuts in Boston, New Orleans and Gettysburg; Adds enVision Hotel Boston, The Blake Hotel New Orleans, and the Federal Pointe Inn in Gettysburg, Pennsylvania to Portfolio / August 2012

Ascend Collection Launches New Marketing Message and Continues Growth with the Signing of 13 New Portfolio Members / May 2012

Ascend Collection Creates Dedicated Membership Development Team with Industry Veterans Bill Balletto, Joe Dreiske, Dennis Wynn and Jose Salvador Icaza; Poised for Record Growth in 2012 / April 2012

Cadillac Jack's Gaming Resort in Deadwood, South Dakota Joins the Ascend Collection from Choice; The 103-room Property is Operated by ISIS Hospitality / March 2012

Ascend Collection from Choice Debuts in Central America while Continuing North American Expansion with Two New Canadian Properties; The Gran Hotel in Costa Rica, the St-Christophe Hotel & Spa in Quebec and the Hidden Valley Resort in Ontario Join the Portfolio / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

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