News for the Hospitality Executive |
BERLIN (February 20, 2013) – Grand
City Hotels, Germany’s second largest hotel management company has
entered into a strategic partnership with Wyndham Hotel
Group, the world’s largest hotel company with over 7,340 hotels and
part of Wyndham
Worldwide Corporation (NYSE: WYN), to brand 43 hotels and over
5,400 rooms under globally recognized Wyndham Hotel Group brand names.
Under this agreement, a third of the extensive Grand City
Hotel portfolio of 120 hotels will be affiliated with Wyndham Hotel
Group under the Wyndham Grand® (5 properties), Wyndham® (3
properties), Wyndham Garden® (10 properties), TRYP by WyndhamSM (17
properties) and Days Inn® (8 properties) flags. By 1 March 2013,
the first 33 of the 43 selected locations will be rebranded. The
remaining hotels will follow over the next two years.
With this deal, Wyndham Hotel Group is not only introducing
the Wyndham brand in Germany but is also launching the Wyndham Garden
tier in the Europe, Middle East and Africa region (EMEA) and the TRYP
by Wyndham brand in Belgium and the Netherlands.
Christian Windfuhr, chief executive officer, Grand City
Hotels, described this new alliance as “the greatest restructuring in
our corporate history to date.”
“We are more than convinced by Wyndham Hotel Group’s
competence, capability and brand image and also believe, looking at the
extent of the agreement, we can facilitate a strong and successful
entry to the German hotel market for our new partner,” said Windfuhr.
All of the hotels are located in Germany with the exception
of two, which will become TRYP by Wyndham properties in Antwerp,
Belgium, and in Amsterdam, the Netherlands. Wyndham Hotel Group, which
currently has 54 properties in Germany, will have 95 in the country
once all hotels rebrand. Wyndham Hotel Group will have 43 Ramada®,
26 TRYP by Wyndham, 18 Wyndham and 8 Days Inn hotels in its portfolio
in Germany. It will also have a total of five hotels in Belgium and
three properties in the Netherlands.
“This is, without a doubt, one of the most significant moves
we have made to bring our family of lodging brands to Germany,
currently one of the strongest markets in Europe,” said Eric Danziger,
Wyndham Hotel Group president and CEO. “We are very excited to partner
with Grand City Hotels and honored to fly our brand flags on the
quality hotels that will now be part of our Wyndham family. We will
build on this momentum and expect to experience continued development
in the country and throughout the rest of the EMEA region.”
About Grand City Hotels
Grand City Hotels is one of the leading hotel management
companies in Europe. With over 120 hotels in Germany, the Netherlands,
Belgium, Austria, Italy, the United Kingdom, Spain, Hungary and Cyprus,
Grand City Hotels ranks as one of the leading hotel management
companies in Europe. Grand City has more than 13,000 hotel rooms at its
disposal and welcomes more than three million guests annually. All the
hotels are operated by Grand City and marketed under both its own
“Grand City Hotel” brand or such renowned brands as Radisson Blu, Best
Western, Mercure, and Holiday Inn. The scope of Grand City’s management
activities covers general management, sales and marketing, e-commerce,
revenue management, purchasing, controlling and business development
including hotel finance and acquisitions. The latest TREUGAST
Investment Ranking lists Grand City Hotels at "AA." Further information
on the hotel portfolio is available from www.grandcityhotels.com.
Grand City Hotels at the ITB in Berlin: 6-10 March 2013,
Hall 10.1, Stand 116A/B
Pictorial Material: This press release along with pictorial
material on Grand City Hotels can be ordered from [email protected].
Address: Grand City Hotels GmbH, Kurfürstendamm 207
208, D-10719 Berlin, Germany. Telephone: (+49/30) 88 70 88-0, Fax:
(+49/30) 88 70 88-111, Email: [email protected],
www.grandcityhotels.com
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide
(NYSE:WYN) family of companies, is the world’s largest hotel company
with over 7,340 hotels and approximately 627,440 rooms in 66 countries
under the hotel brands: Wyndham® Hotels and Resorts, Ramada®,
Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn &
Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn
Suites® by Wyndham, TRYP by WyndhamSM, Howard Johnson®,
Travelodge® and Knights Inn®. In addition, the company has
license agreements to franchise the Planet Hollywood Hotels, Dream®
and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding
certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels,
as well as certain international Ramada, Days Inn and Super 8 hotels,
which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards®, the guest loyalty program of Wyndham
Hotel Group, is the world’s largest lodging loyalty program as measured
by number of participating hotels and offers more than seven million
active members the chance to earn and redeem points for stays at nearly
7,000 hotels throughout more than 50 countries worldwide. In addition
to free stays, members may redeem their points for hundreds of reward
options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, N.J. Additional
information is available at www.wyndhamworldwide.com. For more information
about hotel franchising opportunities visit www.whgdevelopment.com.
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