Pennington, NJ (February 14, 2013) — TripAdvisor.com® is one of the leading online resources that consumers consult before deciding upon booking a hotel.  Unfortunately, many hotels — including branded, independent, and franchise properties — don't always have the time or resources to manage the feedback they receive on a daily basis, and it ultimately hurts their reputation and, by association, their brand.
 
As a result, JC Communications, LLC — an award-winning travel and hospitality public relations and marketing communications firm — has just introduced a new Hotel Online Reputation Management Program designed to help hotels not only respond to feedback, but also monitor consistent complaints so they can identify and address the problems causing these reviews.
 
According to Jane Coloccia, President and Chief Creative Officer, "JC Communications has specialized in travel and hospitality reputation management for 20+ years and now that the conversation has moved online, we can assist properties in helping them to manage both positive and negative feedback to show customers you are listening, because when you think about it, these comments impact your reputation as well." 
 
Ms. Coloccia, a former Director of Communications for The Leading Hotels of the World, notes that this program also includes a monthly reporting system which not only provides insight on who is staying at your hotel and why, but analyzes consistent complaints as well as positive reviews which can then be distributed internally within the hotel to demonstrate what you are doing right and also which areas of operations that may need to be addressed."
 
Ms. Coloccia, an HSMAI Certified Hospitality Marketing Executive, notes that JC Communications, LLC is already providing this service to properties within some of the country's largest name brand hotel companies as well as to some independent properties — all of which do not have the personnel to allocate to this function.  This service is currently priced at $300 per individual hotel per month, with discounted pricing available for hotel groups.
 
For additional information on this service, visit www.jccommunicationsllc.com/capabilities/reputation-management or call 609-737-2587.