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HeBS Digital to Present on the Three Screens at EyeforTravel's
Social Media & Mobile Strategies for Travel 2013

New York, NY – February 13, 2013HeBS Digital, the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm, today announces President & CEO Max Starkov will present during EyeforTravel’s Social Media & Mobile Strategies for Travel 2013 conference, to be held March 18-19 in San Francisco, CA. Starkov will present during the panel “Deep-Dive into The Very Latest Mobile Trends, Technologies and Traveler Behaviors.”
The three screens in hospitality (desktop, mobile and tablet) will be a popular topic at the conference this year. Today’s traveler is a multi-device, multi-channel consumer and hoteliers and travel companies must be present on all three screens to accommodate the unique usability and content requirements in each of these three distinct device categories.

“We are excited to have Max join this year’s conference agenda because of the high level of expertise he is bringing to the panel” said Rosie Akenhead, EyeforTravel’s Director of Events and Industry Analysis. “I am looking forward to Max sharing the latest trends and best practices regarding Responsive Web Design and the ‘Three Screens,’ as these are currently hot topics on which hoteliers and travel marketers need concrete advice on how to handle.”
Starkov, along with Adam Goldstein, Co-Founder of Hipmunk; Brian Nowak, VP, Nomura Securities International; and Travis Katz, Founder & CEO of Gogobot, will discuss these exciting topics:
  • Mobile trends, emerging technologies and the latest consumer behaviors
  • What really influences customer responsiveness to mobile communications, media and advertising vs. traditional channels
  • Which devices & platforms are most popular amongst target markets and how this will evolve as the battle for mindshare heats up
  • How to differentiate and adapt strategies to maximize uptake, conversions and ROI with mobile vs. tablet users
  • How can mobile products and services be customized to different customer sets, a specific business model and wider commercial strategy?
According to Starkov, President & CEO of HeBS Digital, “2013 will be the year of the three screens in hospitality: desktop, mobile and tablet. Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%. Not investing in your presence across the three screens will severely damage the hotel’s bottom line. In this multi-channel, multi-device world in which we live, hoteliers need to establish and maintain a presence on all three screens to succeed. Hoteliers that attend this conference will leave with a concrete action plan on how to reach travel consumers on the three screens.”
NOTE: Exclusive to HeBS Digital clients, partners and HeBS Digital Report subscribers – use discount code HEBS to receive 15% off usual rates to attend EyeforTravel’s Social Media & Mobile in Travel conference in San Francisco! You can access secure registration here:

For a full outline of the conference, including a complete list of speakers, visit the conference’s website.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (
HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 230 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS Digital consultants at (212) 752-8186 or

Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 702-463-1857

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