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HSMAI Names 2013 Americas Executive Committee and Board Of Directors

Leadership Represented by 35 Hotel and Partner Companies;
Chaired by Barb Bowden, General Manager, Peabody Hotel Orlando

McLean, Va. (February 11, 2013) – The Hospitality Sales and Marketing Association International (HSMAI), proudly announced today its 2013 Americas Region Executive Committee and Board of Directors.
For 2013, HSMAI’s Nominating Committee crafted a slate of board members comprised of senior leadership from several new hotel partners, including representatives from eight of the 10 largest global hotel companies. Each individual aligns with the organization’s mission to fuel sales, inspire marketing and optimize revenue.  
“We are very proud of the professionals serving on our Executive Committee and Board of Directors for the coming year,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “In leveraging the various areas of expertise represented by our unique blend of talented leadership, we will be able to stay at the forefront of industry trends and keep a steadfast eye on our goal of continuing to be the frontrunner resource in the hospitality sales and marketing space.”
The 2013 HSMAI Executive Committee and Board of Directors:
Executive Committee:
  • Chair: Barb Bowden, general manager, Peabody Hotel Orlando
  • Chair Elect: Rob Torres, managing director of travel, Google
  • Secretary-Treasurer: Jeff Senior, executive vice president, marketing & sales, Fairmont Raffles Hotels International
  • Vice Chair: Mark Thompson, vice president of marketing, Irving Texas CVB
  • Immediate Past Chair: David Atkins, principal, Digital DNA Infusion
Board of Directors:
  • Anil Aggarwal: chairman and CEO, Milestone Internet Marketing
  • Heather Allison-Smith: director of sales & marketing, The Ritz Carlton, Lake Tahoe
  • George Brennan: executive vice president, sales & marketing, Interstate Hotels & Resorts
  • Maureen Callahan: vice president, marketing, Destination Hotels & Resorts
  • Geraldine Calpin: senior vice president, global online, Hilton Worldwide
  • Elizabeth Cambra: CRME, corporate director, pricing & revenue management, Outrigger Enterprises Group
  • Joel Carver: vice president, sales & marketing, CSM Lodging
  • Chris Crenshaw: vice president, strategic development, STR
  • Jack Easdale: vice president of yield management, The Venetian / Palazzo
  • Mike Fegley: vice president global sales, Americas, InterContinental Hotels Group
  • Wendy Ferrill: vice president, worldwide sales, Best Western International
  • Loren Gray: director of eCommerce, Ocean Properties
  • Alex Gregory: director of sales & marketing, Sea Island
  • Don Hay: president and CEO, Digital Alchemy
  • Noreen Henry: senior vice president, global partner services, Travelocity
  • Jack Horne: senior vice president, sales, Hyatt Hotels Corporation
  • Joe Hyman: president and CEO, Vizergy
  • Brian Keenan: CMP, vice president of sales, MGM Grand
  • Klaus Kohlmayr: senior director, consulting, IDeaS – a SAS Company
  • Flo Lugli: executive vice president marketing, Wyndham Hotel Group
  • Marina MacDonald: senior vice president sales & marketing, Red Roof Inn
  • Melissa Maher: vice president, global strategic accounts, Expedia, Inc.
  • Robert McDowell: senior vice president, global distribution, Choice Hotels International
  • Brian Payea: head of industry relations, TripAdvisor
  • Lalia Rach: Ed.D., dean and director, University of Wisconsin - Stout, School of Hospitality Leadership
  • Tom Santora: chief marketing officer, Omni Hotels & Resorts
  • Susan Thronson: senior vice president global marketing, Marriott International
  • Brian Tkac: vice president, marketing & revenue, Hostmark Hotels
  • Betty Wilson: vice president, North America divisional sales, Starwood Hotels & Resorts
  • Josh Winkler: vice president, partner marketing, Orbitz
“I look forward to working with this team in strengthening each aspect of HSMAI,” said Barb Bowden, HSMAI Americas chair. “Their dedication and sharp industry knowledge make them ideal thought leaders for our Executive Committee and Board of Directors for 2013.”
For more information on HSMAI or the 2013 Executive Committee and Board of Directors, visit:
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

Lindsay Stout

Natalie Wilson

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