Fort Worth, TX — February 27, 2013 — Digital Alchemy will debut their newest innovation at the California Association of Bed & Breakfast Inns (CABBI) InnSpire Conference & Trade Show on March 3, 2013. B&B eCRM is the latest addition to its Nexus CRM engine and is specifically designed to meet the unique needs of the B&B and inn industry.

Digital Alchemy is an innovator in hospitality CRM messaging and digital marketing for hotels and resorts, providing automated email marketing through interfaces to virtually every major PMS and spa system. Unfortunately, a significant number of properties use systems with no interface capability or no system at all, and thus they cannot easily communicate with their guests. This prevents them from reaping the enormous benefits that come from a robust eCRM platform like Digital Alchemy’s eRelationship service. The new B&B eCRM service automatically sends beautiful confirmations, pre-arrival marketing, day-of-arrival messaging, thank-you notes, electronic surveys and bounce-back emails to guests. This allows even the smallest operations to have the same impact as their largest competitors. 

“We were the first to offer electronic CRM to hotels and resorts and are excited to now be able to provide all of our services to any smaller hotel, resort or B&B regardless of the system in use,” says Don Hay, founder and CEO of Digital Alchemy. “Our customers wanted it and we created a truly amazing product for them. It's just what we do.”

Rather than create an entirely new system for this distinctive part of the industry, the Digital Alchemy team re-tasked 100% of the capabilities of the industry-leading eRelationship system for its new customers. By taking this approach, new customers receive access to a system that has been used, tested and refined by hundreds of hotels and spas for more than a decade. 

In addition to the debut and demonstration of B&B eCRM, Digital Alchemy’s vice president of worldwide sales and marketing, Shannon Bedard, will present a session entitled “The Room is Booked. Now What?” at InnSpire.  This informative discussion will educate attendees on best practices in guest communications after the reservation, from confirmation to follow-up. Bedard will also offer tips and advice on finding hidden revenue opportunities and maximizing guest expenditures at the property, while increasing loyalty.

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit www.Data2Gold.com. For more about B&B eCRM please visit www.Data2Gold.com/BB.

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel and spa market. Their industry-leading Nexus CRM engine powers a comprehensive suite of integrated e-mail CRM offerings. The innovative product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel and spa guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit www.Data2Gold.com.
 
About California Association of Bed & Breakfast Inns (CABBI) InnSpire Conference & Trade Show, March 3-5, 2013, at the Hyatt Vineyard Creek in Santa Rosa, CA.  InnSpire is the must-attend event for the California bed and breakfast industry. Over 100 innkeepers, aspiring innkeepers and tourism professionals are expected to attend.  For more information, please visit http://www.innspireconference.com.