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Digital Alchemy's Chief Executive Officer Appointed to HSMAI
Americas' Board of Directors

As an HSMAI board member, Don Hay will contribute his vast knowledge of hospitality e-marketing
and CRM to help hotels improve their sales, marketing and revenue strategies

Fort Worth, TX — February 6, 2013
— Today Digital Alchemy, the pioneer of customer relationship management and e-marketing solutions for the global hospitality market, announced that Don Hay, Chief Executive Officer, has been named to the 2013 Hospitality Sales and Marketing Association International (HSMAI) Americas Region Board of Directors. Hay has been an active member of HSMAI since becoming involved with the hospitality industry in 1992.

It is the goal of HSMAI and their board to grow business for hotels and their partners by fueling sales, inspiring marketing and optimizing revenue. As a board member, Hay will work alongside 30 other board members representing large hotel chains, major news outlets, research firms and travel marketing companies to provide hotel professionals with tools, insight and expertise.

"I am very excited to be on the HSMAI Americas board and have the opportunity to serve with such talented and dedicated people,” states Hay. “HSMAI is the world’s premier marketing and sales organization for the hospitality industry because of the extraordinary teamwork among the board, executive team and multi-talented staff."

Hay’s unique background that combines over 20 years of hospitality industry experience with 35 years of technical expertise will contribute an innovative vision and strategic direction to the HSMAI board. As Founder and CEO of Digital Alchemy, Hay has used that same vision to develop the comprehensive suite of integrated e-mail CRM offerings and mobile apps which have helped the company establish a reputation as the leader in hospitality CRM solutions.

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

| The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and


For more information, contact:

Susan Harman
VP / Global Sales
Digital Alchemy
Tel: +1 817-204-0841

Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 407-905-0608

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Other Digital Alchemy News:

Digital Alchemy Honored with Silver Adrian Award for iNeed™ Mobile Concierge; New guest-facing mobile concierge platform receives recognition for digital marketing excellence in 56th annual HSMAI Award competition / January 2013
Digital Alchemy Opens European Office, Taps Nigel Allport as VP Sales EMEA; Respected hospitality technology specialist to lead hotel industry CRM vendor's international expansion out of London headquarters / January 2013
MXPRESS™ Microsites for Smartphones and Tablets Help Hotels Capture Mobile Customers; Cloud-based web solution serves up convenience and enhances guests' experience with hotels / December 2012
Digital Alchemy's iNeed™ Mobile Concierge App Boosts Revenue Opportunities at The Modern Honolulu; User-friendly app instantly pushes guest requests to central dashboard interface for prompt, efficient attention by hotel staff / December 2012
Digital Alchemy Introduces Mobile Life™ – an Integrated Mobile Suite Providing Mobile CRM, eMarketing, and Guest Service Solutions; Comprehensive Cloud-based mobile concierge, conference guide, survey, and web solutions offer convenience and ROI opportunities for savvy hotels / October 2012
Digital Alchemy Assembles Advisory Board to Guide Future Development of CRM and e-Marketing Solutions; Consortium of hospitality industry operation and revenue professionals will oversee advancements in guest communication offerings / October 2012
Digital Alchemy Integration With Stash Hotel Rewards Makes Loyalty Management A Breeze For Boutiques; Leading hospitality CRM system partners with the premier independent loyalty program, enhancing guest profile databases and hotels' marketing potential. / October 2012
Digital Alchemy Partners With Evision Worldwide Expanding Range of Online Marketing Services for Hotels; Combined platforms extend new opportunities in CRM, guest communications and online revenue optimization to growing client base / September 2012
Hospitality Marketing Exchange Workshop to Help Hoteliers Maximize Online Revenue; Google Travel executive to keynote hands-on learning experience provided by Digital Alchemy and GCommerce to help hotels increase digital presence / August 2012
Digital Alchemy's New Campaign Central is Virtual Headquarters For Hotel e-Marketing; Central dashboard interface offers at-a-glance and in-depth reporting of e-marketing communications data for hotels / August 2012
Digital Alchemy CRM Helps Grand Heritage Hotel Group Effectively Manage Multi-Property Messaging; Comprehensive cloud-based CRM module makes it easy for hotel groups to coordinate consistent communication, even with varied property management systems. / July 2012
Digital Alchemy CRM Lets Madison Concourse Hotel Connect With Guests Quickly, Personally; Comprehensive cloud-based CRM module turns guest communications into hospitality gold for upscale Wisconsin hotel. / May 2012

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