MIAMI (February 8, 2013) – El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma, a premier collection of 11 Gourmet Inclusive properties offering the best in food and service, is pleased to announce the appointment of Ana Gabriela Ramos as director of e-commerce.  In her new role, Ramos will focus on analyzing and implementing strategic changes to the e-commerce program in order to increase visitors, improve conversion rates, capture reservations, and better manage online sales performance with the goal of ultimately driving profitability.  Some of Ramos’ additional responsibilities will include optimizing the customer experience through design, branding, and functionality as well as online marketing, social media, and search engine optimization.

“I am thrilled to join the esteemed team at El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma, a brand that is recognized for its innovation with its Gourmet Inclusive concept and superior customer service,” said Ramos.  “I look forward to leveraging my expertise and developing the e-commerce and marketing platforms with new initiatives in order to tap into emerging markets, maximize profit, and improve our customers’ online experience.”

With more than seven years of experience in e-commerce, sales and marketing within the hospitality industry, Ramos’ background includes online marketing, advertising, search engine optimization, social media management, project management, partner and vendor relations, and business reporting and analysis.  Most recently, Ramos held the position of e-commerce and marketing manager for the Latin American division of Marriott International, where she served as the regional lead for training, education, and execution of Marriott’s enterprise global e-commerce, marketing, and brand strategies.  Previously, Ramos served as director of business travel sales and marketing for Desires Hotels/Tecton Hospitality as well as sales and marketing manager for Willow Hotels, both in New York.  Ramos earned her B.A. in communications with a minor in theatre from Marymount Manhattan College and an M.B.A. with a focus on international marketing from Florida International University Chapman Graduate School of Business Administration.

“We are excited to welcome Ana to our team and are eager to begin utilizing her knowledge to further develop and improve our e-commerce and online marketing platforms,” said Mandy Chomat, vice president of sales and marketing for Premier Worldwide Marketing, the exclusive worldwide representatives for El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma.  “With her impressive background and industry understanding, we are confident that Ana will successfully enhance our customers’ online experience through inventive and tactical methods.”

El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma provide a Gourmet Inclusive experience that fosters togetherness with lavish amenities and services, including a personalized Champagne check-in, gourmet à la carte dining, premium alcoholic and non-alcoholic beverages, 24-hour room service, full-service concierge, nightly entertainment, and more.  El Dorado Spa Resorts & Hotels are adults-only resorts with special amenities for couples, including in-suite Jacuzzi, swim-up suites, Beachfront Sky Massages and beach butlers, while Azul Hotels provide an ambiance that appeals to every type of guest, from families and couples to girlfriend getaways.  The chic and hip décor at the recently renovated Azul Hotels draws a more sophisticated traveler, while family-friendly amenities such as the exclusive Fisher-Price Kid’s Club program, Pack & Play offerings, and gourmet Gerber baby food make traveling a breeze for families.

About El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma
El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma are a premier hotel collection operating properties throughout the Riviera Maya, Mexico, where guests savor a Gourmet Inclusive® experience that fosters togetherness. Karisma’s growing portfolio is comprised of El Dorado Royale, A Spa Resort by Karisma; El Dorado Casitas Royale by Karisma; El Dorado Seaside Suites by Karisma; El Dorado Maroma, A Beachfront Resort, by Karisma; El Dorado Generations Maroma by Karisma; Azul Beach Hotel by Karisma; Azul Sensatori Hotel by Karisma; Azul Fives Hotel by Karisma; Azul Villa Carola by Karisma; and Azul Villa Esmeralda by Karisma.  Properties have been honored with the industry's top accolades including, Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Gold List,” Forbes’ “Top 10 Most Romantic Hotels,” Travel Weekly’s “Readers Choice Awards,” “Green Hotel/Resort,” and “Best Loyalty Program”; TUI Travel PLC’s “Hotel of the Year,” “Gold Medal,” and “Green Medal”, TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” and AAA’s “Four Diamond Award.”  Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations including resorts with swim-up suites, Infinity balcony pools, beach butlers and cash-free transactions. Premier Worldwide Marketing is the exclusive worldwide sales and marketing representative for Karisma Hotels & Resorts.  www.karismahotels.com