October 31, 2013 - Destination Hotels &
Resorts, the nation's fourth
largest hospitality company in the nation, has announced the results of
its
'State of the Meetings Industry' survey. The survey, conducted with
380+
meeting planners that have held a meeting at one or more of their 40
properties
nationwide, identifies the top 2013 trends and state of the industry.
- Location, Location, Location -
While planners consistently referenced budget parameters as their
biggest challenge, in a surprise shift “location” led as the most
important consideration in selecting a venue (with “rate,” “flexible
space” and “amenities” following closely behind).
- Being Green Effects the
Bottom Line - Eco-friendly practices are not new to the meetings
industry; group gatherings have been going “green” for some time.
However, meeting planners are well ahead of the general leisure travel
market in evaluating green practices as part of their booking decision.
While 45% of planners say eco-friendly practices are ‘somewhat
important’ when choosing a venue, an additional 18% say it’s ‘extremely
important,’ a clear indicator that hotels and resorts are going to see
an impact on securing future business through offering thoughtful,
established programs.
- What’s on the Table Matters
More than Who’s in the Kitchen - More than 78% of planners
identified culinary offerings as an important part of their selection
process, 30% of them noting it was ‘extremely important.’ Surprisingly,
after years of seeing big-name chefs attach their moniker to hotel and
resort restaurants, meeting planners were very clear on one thing: they
don’t care. Less than 10% cited a ‘signature chef’ as an important
factor in how they evaluate culinary options. What do they care about?
Smart, well-planned CMP packages that focus on health and nutrition
(43%) as well as specialized dietary offerings (35%).
- Let's Get Physical:
Building a Team Adventure - Healthy eating options aren’t the only
lifestyle factor that meeting planners are focusing on in the coming
year. When asked about teambuilding trends, more than half (54%)
indicated that adventure/active options were of the greatest interest.
Other attention-grabbing options that received less interest but still
deserves consideration include culinary, wellness, cultural and
community service activities.
- Go Figure: Meetings Go
Social - Half of meeting planners cited social media is an integral
part of the planning process and check TripAdvisor and online reviews
before deciding on a hotel or resort.
- Technology - More than
36% noted an increase in technology integration with meetings compared
to a year ago, with strong indications that the trend will continue.
Streaming media, web conferencing and on-site video production were the
most common uses, with more than 25% of meetings relying on at least
one.
A full downloadable copy of the research
whitepaper, as well
as complete case study examples, is available on the Destination Hotels
&
Resorts website: http://www.destinationmeetings.com/whitepaper2012
About Destination Hotels & Resorts
Destination Hotels & Resorts is a privately held hospitality
management
company headquartered in Colorado. With more than 35 independent,
luxury and
upscale hotels, resorts and golf clubs, Destination is the third
largest
hospitality management company in the country. The company's portfolio
features
more than 9,300 guest rooms, 16 golf courses and 17 full-service spas.
Destination Hotels & Resorts properties are located in key
metropolitan and
resort markets including Los Angeles, Chicago, Boston, Phoenix, Santa
Fe,
Aspen, Lake Tahoe, Seattle, Denver and San Diego. The company is a
subsidiary
of Los Angeles-based investment, development and management firm Lowe
Enterprises and the Lowe Hospitality Group.
For a complete list of properties in the
Destination Hotels
& Resorts collection, please visit www.destinationhotels.com.
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