SAN FRANCISCO (October 4, 2012) – W San Francisco is pleased to announce the appointment of Mark Eberwein as the luxury hotel’s new director of operations.  A seasoned hospitality leader, Eberwein brings to W San Francisco more than 20 years of industry experience with a special emphasis in food and beverage management at Starwood properties.

Prior to W San Francisco, Eberwein held the title of director of food and beverage at The St. Regis Deer Valley in Park City, Utah.  It was during this time that Eberwein was recognized as one of Food & Wine magazine’s “Top Sommelier’s of 2011” – he was one of just seven sommeliers in the country to receive the honor.

“Mark is a natural fit for this role at W San Francisco for so many reasons,” said W San Francisco General Manager Michael Pace.  “Not only does he hold an impressive background in both green initiatives and food and beverage for hotels across the country, but he also has deep knowledge of the West Coast region and Starwood Hotels & Resorts Worldwide.  We are delighted to welcome him to our great city and team of dedicated hospitality leaders at W San Francisco.”

Earlier in his career Eberwein worked at the Sheraton Gateway Los Angeles, in a dual role as leader of green activities and director of food and beverage, and prior to that he spent three-and-a-half years as director of food and beverage at Rancho Bernardo Inn in San Diego.

“I am honored and pleased to be a part of a very dynamic team of leaders at W San Francisco,” said Eberwein.  “I, too, feel this role is a perfect fit, as our collective experience, passions and commitment to excellence are aligned.  I look forward to a creative, productive and successful collaboration at W San Francisco.”

W San Francisco – located in the city’s white-hot SoMa neighborhood – comprises state-of-the-art meeting rooms, stunning banquet spaces, more than 400 guest rooms, two lively bars and its year-old concept restaurant, TRACE, which offers an enriching and thoughtful culinary experience by combining the vibrant, local personality of the Bay Area with a dedication to socially responsible food.  The urban luxury hotel features a contemporary design aesthetic and offers spectacular views as well as a forward-thinking approach to green activities and sustainability. W San Francisco was recently named to San Francisco magazine’s “Best of the Bay” list for 2012.

More information and reservations are available at www.wsanfrancisco.com or (415) 777-5300.

About W San Francisco
Located in the heart of the SoMA district, W San Francisco is the ultimate urban oasis, with panoramic views of the city’s skyline and a breathtaking view of the Bay Bridge.  W San Francisco’s chic and contemporary style is mixed with Asian influences and whimsical touches such as Chinese checker boards and framed origami butterflies made from old San Francisco trolley tickets, symbolizing the hybrid of an iconic American city and its marriage with Asian culture.  With over seven state-of-the-art meeting room and banquet spaces, W San Francisco can accommodate every meeting planner’s needs.  The Living Room and meeting rooms include chic metro sleeping pods and a glowing fireplace, a perfect gathering spot for cocktails or an energizing place to work.  Centrally located and minutes from Union Square, W San Francisco is in a prime location that is walking distance to key interest points such as the San Francisco Museum of Modern Art, Yerba Buena Gardens, and the waterfront.  A favorite venue for art exhibitions, film screenings, fashion gatherings and music events, W San Francisco has firmly established itself as the most hip, stylish and forward-thinking luxury hotel in the city.  www.whotels.com/sanfrancisco