Hotel Online
News for the Hospitality Executive


How Big is the Impact for Hoteliers in a City Hosting the Super Bowl?

In New Orleans, Bookings Already  Up 220% Over Last Year; A Few Tips for Your Playbook

BELLEVUE, Wash., (October 18, 2012) - - -Football is officially in full swing across the U.S., and even though we’re only six weeks into the professional football season, bookings in New Orleans for Super Bowl weekend already are up more than 220 percent compared to the same weekend last year.
Any hotelier that has experienced an event of this magnitude in his or her market understands the important role that smart revenue management plays in effectively capitalizing on what for many cities is a once-in-a-lifetime event.  To help hotels leverage this unique opportunity and make the most of their time in the spotlight, Expedia’s New Orleans-based market manager Ted Bogan III is sharing key market insight and strategies to help hotels make hay when the big game comes to the Big Easy.

The Stats:
  • With 35,000 rooms, the size of New Orleans’ hotel market is relatively similar to Indianapolis, the host of Super Bowl XLVI.  For the 2012 game, Indianapolis properties commanded an Average Daily Rate (ADR) of $375.  Previous host cities Dallas and Miami, with market sizes of approximately 100,000 rooms each, only commanded ADR of $216 and $246, respectively, likely due to a wider selection of lodging options for visitors.  Compare that to New Orleans’ current ADR of $284, with 13 weeks until the playoffs conclude.
  • New Orleans is already outpacing Indianapolis on length of stay, as well.  While game-goers in Indianapolis had stayed in town just over three nights, New Orleans is up 41 percent with the average guest staying nearly 5 nights.  
The Playbook
  • Call smart plays.  If you have available inventory for dates of the event, make it available now while there is limited competition in the marketplace and build your base of bookings early on while there is still time left on the clock.  Expedia data shows that nearly three-quarters of bookings in Indianapolis for the 2012 game were made within 28 days of arrival. Plan to yield rates up in the weeks leading up to the event as your occupancy needs narrow.
  • Show your highlight reel.  Remember that most out-of-town visitors have no idea that a hotel in Metarie is located a mere 20 minutes from the Superdome and the French Quarter.  Will you offer a shuttle to game-central attractions?  It’s imperative that relevant location and services information is featured prominently in your online content.
  • Short yardage plays are nail-biters, and short term booking windows lead to lower rates and shorter length of stay.   Save your manicure and open inventory early.
  • Watch out for the blitz.  Be aware of your competition, and that’s not just the hotel on the other side of the street or even on the other side of town. Baton Rouge and Biloxi/Gulfport have a great deal of available inventory at reasonable rates. Both markets are about an hour drive from New Orleans and are already seeing occupancy benefits by offering four-star hotels for about half the rate of a two-star in the Quarter.
  • Get the field goal. The majority of fans plan their trip from Friday through Monday.  Incent guests to stay extra nights by offering a discount for Thursday and Monday nights.
  • Go for two.  The two most popular Mardi Gras weekends happen to fall the week before and after the Super Bowl.  Consider discounting the middle of the week to get guests to string together two popular weekends. 
So whether you’re a New Orleans hotel looking to score the Most Valuable Property (MVP) award, or simply trying to leverage the year’s most anticipated game to generate business, as they say in New Orleans: “Laissez les bon temps rouler,” – let the good times roll.

About Expedia, Inc.

Expedia, Inc. is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands, including:
  •®, the world’s largest full service online travel agency, with localized sites in 30 countries
  •®, the hotel specialist with sites in more than 60 countries
  • Hotwire®, a leading discount travel site that offers opaque deals in nine countries on its eight sites in North America and Europe
  • Egencia®, the world's fifth largest corporate travel management company
  • eLong™, the second largest online travel company in China 
  •®, the online hotel reservation specialist in Europe
  • Expedia Local Expert®,  a provider of in-market concierge services, activities and experiences in 18 markets worldwide
  • Classic Vacations®, a top luxury travel specialist

The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia® Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.  (NASDAQ: EXPE)  For corporate and industry news and views, visit us at or follow us on Twitter @expediainc.

Trademarks and logos are the property of their respective owners.  © 2012 Expedia, Inc.  All rights reserved.  CST # 2029030-50

Expedia and its services are not endorsed or approved or in any way affiliated with the National Football League (NFL) or the Super Bowl.


Daly Gray, Inc. for Expedia
Chris Daly /Lauralee Dobbins


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Expedia Releases Study Examining the Summer Travel Mobile Device Habits of Americans; 70% of Bookings through Mobile App are Looking to Travel within 24 Hours while Location and Convenience Trump Luxury / August 2012

Expedia Overhauls its Hotel Reviews Feature; Consumers Can Now Sort Verified Reviews by Shared Interest / March 2012

Growth Trends Continue for the Caribbean; Expedia Data Shows a 12% Increase in Room Night Bookings to the Region During Q4 2011 / March 2012

While Remaining Cautious About the 2012 Economy, 50% of British Hoteliers Expect to be More Profitable in 2012 According to TripAdvisor Business Survey / February 2012

TripAdvisor Business Survey Reveals U.S. Hotels Optimistic on 2012 Economy Reflecting Data Indicating that 1/3 of U.S. Travelers have Plans for Increased Travel Spending in 2012 / Febraury 2012

TripAdvisor Reveals Asia's Best Hotels with 2012 Travelers' Choice Awards; 16 Asian Countries Recognized by TripAdvisor Travellers / January 2012

TripAdvisor Reveals World's Best Hotels with 2012 Travelers' Choice Awards; 10th Year of Awards Honors the Most Outstanding Properties, Now Expanded to 30 Countries and 8 Regions Worldwide / January 2012

Expedia, Inc. Stockholders Approve Spin-Off of TripAdvisor, Inc.; Transaction Expected to Close on or about December 20, 2011 / December 2011

Expedia Offers Hoteliers Tips for Working with Online Travel Agencies to Maintain Demand During Holiday Season / November 2011

Bookings to Brazil Have Increased Over 90% From a Year Ago Reflecting High Demand for International Travelers According to New Expedia Data / October 2011

TripAdvisor Launches New Widget Centre Simplifying the Use of TripAdvisor Content for Hospitality Industry Business Sites; Offers Free Online Marketing Tools / September 2011

Expedia Offers Hoteliers Tips on Tapping Into the Expansive Growth of International Travelers to the U.S.; Spending in June 2011 was $1 billion Higher than Same Period One Year Ago / September 2011

Expedia Reveals 2011 “Insiders’ Select” List Featuring the World’s Top Hotels for Quality and Value; 500 Hotels Earn Designation as Insider Select Properties / May 2011

TripAdvisor's 2011 Accommodation Owners Survey Shows Majority of U.S. Hotels Don't Foresee Room Rate Increases in 2011; More than Half of Owners Planning Property Renovations this Year Along with Increased Use of Online Engagement as 99% Plan to Respond to Online Guest Reviews / February 2011
To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.