Raleigh, NC – October 2, 2012 - Alliance Hospitality, a hospitality management company based in Raleigh, North Carolina, today announced the multi-million dollar transformation of the Holiday Inn Indianapolis North – Carmel.  The former Four Points by Sheraton Indianapolis – Carmel was repositioned as a Holiday Inn following a complete renovation of the hotel’s 171 guest rooms and suites, meeting rooms, corridors, fitness center and pool.

The brand-new fixtures, furniture, and materials of the Holiday Inn Indianapolis North – Carmel as designed for the comfort and convenience of guests.  Beginning from a guest’s first step into the lobby and continuing outward to the modern guestrooms and sophisticated public space, the attention to detail is astonishing.  Set in the upscale Carmel business district, the hotel caters to both business and leisure travelers.  The 2,500 square foot ballroom is the ideal location for social events and business functions.  Featuring a refined business center for working, the hotel also offers complimentary wireless high-speedinternet access and a full-service restaurant and bar.

“Initial customer feedback indicates a great excitement for our new Holiday Inn Hotel,” said Robert Utz, General Manager.  “Our diverse clientele, including weekday business travelers and weekend leisuretravelers, enjoy our newly renovated hotel as their home away from home.”

Centrally located in Carmel, the Holiday Inn Indianapolis North Carmel offers complimentary shuttle transportation to nearby companies on the North Meridian corridor including Delta Faucet, Bridgestone / Firestone, Microsoft, Verizon, Liberty Mutual, and Aprimo.  Guests also enjoy the proximity and ease of access to local attractions such as The Palladium, Lucas Oil Stadium, Butler University, the Indianapolis Speedway, and the Indiana State Fairgrounds.

“By repositioning this asset as a Holiday Inn hotel, we are able to increase the hotel’s appeal to both business and leisure travelers by tapping into the vast network of IHG’s Priority Club Rewards Members,” said Rolf Tweeten, President of Alliance Hospitality. “This is the 4th brand repositioning and transformation that we have completed this year at Alliance Hospitality, and it represents our commitment to delivering the best financial results to our investors and stakeholders.”

For more information on Alliance Hospitality, please call (919) 791-1801 or visit www.alliancehospitality.com.

For more information on the Holiday Inn Indianapolis North – Carmel, please call (317) 574-4600.

About Alliance Hospitality
Alliance Hospitality is an innovative next-generation hospitality management company, headquartered in Raleigh, North Carolina. Alliance was founded in 2003 to manage lodging assets for institutional investment groups, individual owners and lenders. Alliance Hospitality provides value by developing the highest caliber hospitality professionals, and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system. The Alliance portfolio of full-service, extended stay, all-suite, and select service hotels includes hotels operating under agreements with Marriott, Hilton, IHG, Carlson, Wyndham, Choice, and Starwood as well as Independent hotels.