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Digital Alchemy Integration With Stash Hotel Rewards Makes Loyalty
Management A Breeze For Boutiques

Leading hospitality CRM system partners with the premier independent loyalty program,
enhancing guest profile databases and hotels' marketing potential.

Fort Worth, TX — Oct. 1, 2012 — Digital Alchemy, the pioneer of customer relationship management (CRM) and e-marketing solutions for the global hotel market, is teaming up with the country’s leading independent hotel loyalty program, Stash Hotel Rewards®, to streamline loyalty account management. Digital Alchemy’s Smart-Messaging Integration makes it simple for guests to join, earn and see Stash Hotel Rewards Points and messaging in fully dynamic and customizable e-marketing communication pieces. 

The integration allows hotels using Digital Alchemy to display Stash Hotel Rewards Points earned for each stay on a guest's reservation confirmation messaging, a prominent reminder to the guest that they are being rewarded for the hotel stay. Those guests that are not Stash members are similarly notified how many points they could be earning, encouraging them to sign up for the complimentary program. The messaging template includes a section for a personalized, customized note from the hotel, along with details about earning and redeeming Stash Hotel Rewards Points.

“Loyalty programs have become incredibly valuable components to a hotel’s overall marketing and CRM effort, and Stash Hotel Rewards makes it possible for independent and boutique properties to tap into that important customer segment and wealth of marketing intelligence,” says Digital Alchemy CEO Don Hay. The Smart-Messaging Integration from Digital Alchemy complements front-desk staff efforts to register new loyalty members, generating online sign-ups and clearly presenting the benefits of participation to guests.

The benefits of a robust loyalty program like Stash Hotel Rewards is obvious, with a third of guests rating a loyalty program as very important in deciding where to stay. Loyalty program members will pay more for a hotel room on average, and they are twice as likely as nonmembers to return, purchase, and recommend a participating hotel. *

Travelers can join Stash for free at Stash members earn five points for each dollar spent on eligible room rates and can redeem them at great independent hotels across the United States. Stash Points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with exclusive travel deals.
One of the first hotels to benefit from the Smart-Messaging Integration is The Lenox, an upscale boutique in Boston's Back Bay district and a member of Preferred Hotel Group. "The Lenox is fortunate to partner with Digital Alchemy and Stash to roll out this exciting integration," says Scott Grigelevich, director of sales and marketing for The Lenox. "We are thrilled to engage our guests through our Digital Alchemy correspondence in the Stash Hotel Rewards program. We are confident it will increase awareness of this guest benefit, as well as add value to our guest communication.”

The Smart–Messaging Integration is the latest enhancement to Digital Alchemy’s line of comprehensive customer relationship management (CRM) and e-marketing solutions for the global hotel industry. Its flagship eRelationship module is designed to help hotels of all sizes to craft profitable, long-term relationships with guests. With reservation confirmations, cancellation notices, pre-stay marketing messages and post-stay greetings automated and customized to upsell amenities and reaffirm customer loyalty, Digital Alchemy includes myriad opportunities to build incremental revenue through its CRM email platform.

For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit

*Hotel Loyalty Programs offered by chains and independents are growing in popularity, Market Metrix, 10/12/11

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

About Stash Hotel Rewards | Stash Hotel Rewards frees travelers from the uninspired offerings of existing hotel reward programs by making it easy to break free from big, bland hotel chains and stay at amazing hotels. Stash was founded on a belief in the happiness-producing power of traveling to places that convey a unique and interesting story – places with soul. It’s a belief that is shared with the independent hoteliers and the independently-minded travelers the company was created to serve. Launched in May 2010, Stash was founded by a team of travel and e-commerce veterans from Expedia, Amazon, Microsoft, and Zillow. Stash is headquartered in Palo Alto with offices in Seattle and Miami. Travelers can easily sign up for a free account at

For more information, contact:

Susan Harman
VP / Global Sales
Digital Alchemy
Tel: +1 817-204-0841

Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 407-905-0608

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Other Digital Alchemy News:

Digital Alchemy Partners With Evision Worldwide Expanding Range of Online Marketing Services for Hotels; Combined platforms extend new opportunities in CRM, guest communications and online revenue optimization to growing client base / September 2012
Hospitality Marketing Exchange Workshop to Help Hoteliers Maximize Online Revenue; Google Travel executive to keynote hands-on learning experience provided by Digital Alchemy and GCommerce to help hotels increase digital presence / August 2012
Digital Alchemy's New Campaign Central is Virtual Headquarters For Hotel e-Marketing; Central dashboard interface offers at-a-glance and in-depth reporting of e-marketing communications data for hotels / August 2012
Digital Alchemy CRM Helps Grand Heritage Hotel Group Effectively Manage Multi-Property Messaging; Comprehensive cloud-based CRM module makes it easy for hotel groups to coordinate consistent communication, even with varied property management systems. / July 2012
Digital Alchemy CRM Lets Madison Concourse Hotel Connect With Guests Quickly, Personally; Comprehensive cloud-based CRM module turns guest communications into hospitality gold for upscale Wisconsin hotel. / May 2012

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