More than ever before, Chinese consumers
are traveling to
the US
- The number of Chinese travelers
visiting the US is expected to grow nearly 120% by 2016 to reach 3.25
million annual visitors.[1]
- Demand among Chinese consumers
for travel to US destinations on Expedia, Inc. sites is up 140%
compared to the previous year.*
China is the sixth-highest spending
country among
countries with the most visits to the US[2]
- Last year, China surpassed
Germany to become the sixth-highest spending among countries with the
most visitations to the US.
- Approximately 1.1 million
Chinese tourists visited the US in 2011 and collectively spent $7.7
billion USD during travel.
Cities boasting major leisure attractions are the most
popular with Chinese travelers…*
- The top 5 destinations for
Chinese travelers (as booked on Expedia, Inc. sites) are: *
1) Las Vegas, Nevada
2) Los Angeles, California
3) New York, NY (Manhattan)
4) San Francisco, California
5) Oahu, Hawaii
…As are economy and
midscale hotels*
- Three-quarters of Chinese
travelers are choosing to stay at 1-3 star hotels
- And paying an average ADR of
$144 USD per night
Chinese travelers have a booking window
that is nearly
40% longer than domestic US travelers, with a hotel stay that is nearly
30%
longer, on average.*
Strategies US hotels plan to use to capture their
share
of China’s burgeoning travel market[3]:
- 52% of US hoteliers plan to add
Chinese teas to their in-house menus
- 71% plan to partner with China
UnionPay
- 63% plan to establish on-site
translation services
- 46% already offer a
Mandarin-version of its website
- 59% plan to offer Chinese
newspapers or magazines
Given the present-day exchange rate, a trip to the US
worth $1,000 USD would cost a Chinese traveler 6,289 ¥.
Prices for brand name consumer and luxury goods can be up to
50% cheaper in the States, making shopping a primary focus for wealthy
and
middle-class Chinese travelers in the US. [5]
________________________
[1]
Office of Travel & Tourism
Industries: “Forecast of
International Travelers to the United States by Top Origin Countries”
Office of Travel
& Tourism Industries: “Top 10 Markets: 2011 International Visitor
Spending”
|