News for the Hospitality Executive |
Parsippany, N.J. —
November 19, 2012 — Video marketing is fast becoming one of the
most
effective ways to get attention and drive guests to make bookings. As a
result,
Lodging Interactive, an award-winning,
interactive and social media marketing agency exclusively servicing the
hospitality industry, is launching a new program that will engage
potential
guests and visually communicate a property's unique benefits. "HotelWebShows by Lodging Interactive"
enables hotel marketers to add a personal touch to their websites by
using
crisp HD Video. "Video is a very powerful, yet often
underutilized
marketing tool within the hospitality industry," said DJ Vallauri, Lodging
Interactive Founder and President. "Including video on website
landing pages makes them 53 percent more likely to show up on the first
page of
Google, and it's estimated that a potential guest who watches a video
is 85
percent more likely to book with your hotel (BoT Video). Did you know . . .
Putting on a Show The benefits of video marketing, when tied to a social media campaign, are far reaching. YouTube, for example, is helping travelers visualize their stay before they make a reservation. Whether it's a video showcasing an exceptional convention facility, a hotel's "green" program that encourages guest participation, spa services, loyalty club member testimonials, and even in-room technology or mobile app demonstrations, each provides engaging content to the right social media audience. When these videos are embedded on the hotel's website and within social networks such as YouTube and Facebook, they will drive bookings and revenues. When tagged and optimized for search engines, videos dramatically increase a property's visibility and improve search rankings. Through HotelWebShows by Lodging Interactive, hoteliers will be assigned a personal video production portal where they will be guided through the video process. From there they will order the video, complete a simple online questionnaire, schedule the shoot and review the footage. The online interface makes the process simple and hassle free. Then, within 48 hours, a producer will be assigned to the project. This person becomes the hotel's single point of contact, responsible for handling every detail. The video will then be uploaded onto the video production portal for review and feedback. It's that easy! All video produced through HotelWebShows by Lodging Interactive are 1080i quality and delivered in TV, Web and Mobile formats. Videos are available in 30 second, 60 second and 90 second lengths, and will include music and graphics. FREE Whitepaper Hotels that act now can receive a White Paper titled: "Destination Visibility: How Hotels & Resorts Market Online" absolutely FREE. To learn more about HotelWebShows by Lodging Interactive, visit http://www.hotelwebshows.com. To get started with your video order, click here. About Lodging Interactive Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels. Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive is an award winning interactive marketing agency and has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and a proud member of the Asian American Hotel Owners Assn. (AAHOA) as well as an endorsed vendor for Best Western. The company’s website is located at www.LodgingInteractive.com |
Contact: Barb Worcester PRpro / Lodging Interactive Tel: (440) 930-5770 [email protected] DJ Vallauri Lodging Interactive Tel: ( 877) 291-4411 ext. 704 [email protected]
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