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B4Checkin Earns Editors' Choice Award for Best New Technology at IHMRS 2012

Panel of industry experts recognize proprietary new technology that maximizes
convenience for mobile-friendly guests and increases operational efficiency

Nova Scotia — November 20, 2012 — B4Checkin, a leading provider of customizable, revenue-maximizing online booking, communication and feedback software systems for the hospitality industry, has been awarded the 2012 Editors’ Choice Award for Best New Technology for their mobile-friendly online check-in solution (OLC). The prestigious award was presented November 12th, during the Opening Ceremonies of the 97th annual International Hotel, Motel + Restaurant Show® (IHMRS) at New York City’s Jacob K. Javits Convention Center.

The annual Editors’ Choice Awards recognize best new products within various categories of the hotel industry, including technology. This year, the panel of judges, which included editors from leading hospitality trade publications, reviewed nearly 150 submissions of the latest hotel products. Winners were selected based on innovative product design, how a product answers a particular industry need, and development or use of a new technology.

“We are delighted to have been recognized by this prestigious panel as the recipient of the ‘Best New Technology’ Award,” said Saar Fabrikant, president and CEO of B4Checkin. “The Editors’ Choice Awards is further confirmation for us that our technology has the potential to streamline the travel experience and allow guests to experience the same convenience in booking and checking into a hotel that they currently do when booking and checking into a flight before arriving at the airport.”

B4Checkin’s OLC was modeled after the airline industry’s online check-in technology, and is integrated directly into the hotel PMS and CRS in order to maximize efficiency for both the hotel and guest. This innovative cloud-based, guest-facing system maximizes convenience for today's mobile-friendly guests and significantly increases efficiency at the front desk for the hotelier. It works by automatically extracting information from the property PMS, including guest name, confirmation number, arrival and departure date for all arriving guests with a valid email address the day before arrival, and sending guests a reminder email or text that they can check in online.
Upon receipt of this communication, the guest has the option to check-in online, just like an airline check-in. By doing so, they reconfirm the booking and confirm their arrival time. The hotel is then sent an email notification, so that they can pre-key the guest and express check them in. Upon arrival, the guest's credit card is swiped and the pre-prepared keys are given to the guest, expediting check-in and reducing staff time needed at the front desk.

For more information about B4Checkin and their integrated suite of cloud-based online booking and guest feedback software solutions, please visit

About B4checkin
| B4checkin is a developer and provider of an innovative suite of cloud-based software solutions for the hospitality industry. Designed to help hotels better manage online reservations and measure guest satisfaction, core products include B4Checkin, an on-demand, customizable booking engine, and B4Feedback, a state-of-the-art guest satisfaction tracking and management tool. Currently, more than 100 properties throughout the United States, Canada and the Caribbean utilize B4Checkin solutions to create and manage highly customized, branded website reservation systems, improve guest communications and maximize revenues. Founded in 2006, B4Checkin in based in Halifax, Nova Scotia. For more information or to schedule a demo, please call 902-423-3001 or visit

For more information, contact:
 Martin MacKinnon
Tel: 902 423 3001, x 203
Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905 0608

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Recent B4Checkin News
B4Checkin Secures First African Lodging Property Client with Sarova Hotels Installation; Communication and feedback software systems implemented at eight award-winning hotels across Kenya and East Africa / August 2012
B4Checkin Adds Montreal's Prestigious Le Crystal Hotel & Spa to Growing International Client Roster; Custom booking engine improves guest experience and makes online reservations easy and profitable for the five-star Montreal property / June 2012

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