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Ian Schrager's Latest Project, the Miami Beach Edition in Florida,
to Include a Bowling Alley and Ice Skating Rink

The 250-room Hotel Under Development at the Site of the Seville Beach Hotel
in Partnership with Marriott International is Set to Open Early in 2014

By Hannah Sampson, The Miami HeraldMcClatchy-Tribune Regional News

Dec. 04, 2012--Almost 18 years ago, celebrity hotelier Ian Schrager ushered in a new era in South Beach with his hip makeover of the Delano.

With his latest project, he's planning to make an even bigger splash -- and this time, he's including a bowling alley and ice skating rink.

In an interview Monday, Schrager revealed some details about the Miami Beach Edition, a project he's working on in partnership with Marriott International that is set to debut in early 2014.

The property, at the site of the old Seville Beach hotel at 2901 Collins Avenue, will include 26 high-end residences designed by architect John Pawson, restaurants, a nightclub, bowling alley and ice skating rink, Schrager said. The residential units will be on the top two floors of the hotel, which will have about 250 rooms, and in a new 11-story building.

"The hotel and residences are kind of dedicated to the good life and to make staying in Miami really easy and effortless and make it the art of living rather than the job of living," he said.

One Edition is already open, in Istanbul. Plans have been announced for others in London, New York, Bangkok, Abu Dhabi, Los Angeles and India.

Schrager is so enthusiastic about the residential portion of the Miami Beach project that he'll own one of the apartments himself. The price per square foot for the units, which will range from one to four bedrooms, will be around $3,000, he said.

That price would put the project in the top tier of Miami Beach condos, said Peter Zalewski, a principal at Bal Harbour-based real estate consultancy Condo Vultures. He said 17 condos are on the market for at least $3,000 a square foot.

"It's a price that's kind of in the stratosphere," he said.

Schrager said three units have already sold; some information about the project is online at

He said he always has been confident about the prospects for the Miami Beach Edition, though it was announced in July 2010 when tourism was crawling out of the recession and few projects were planned. But now, Schrager said, he senses Miami entering a promising new stage -- and is looking for new projects here.

"Now I think Miami is no longer just a vacation city," he said. "It's is an international 24-hour gateway city that people all around the world want to live in."


(c)2012 The Miami Herald

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