News for the Hospitality Executive |
Software Strengthens Strategic Advantage of Diverse Operations
From Sales Lead to Check Out, SalesPro Tracks Client Performance Sales leads come to Highpointe’s property teams from a number of channels, explains Jacobs. Additional lead sources include convention and visitors bureaus and corporate event booking companies such as Helms Briscoe and Cvent. All leads go into hotel SalesPro’s centralized system. “When we get a lead, we check to see if they have an account with us,” says Jacobs. “We look at the company’s past consumption and rates to help us generate the most profitable proposal.” When a group checks out, “we input their rates and pick up so we can accurately forecast their performance for the next time,” says Jacobs. “This gives us insight and history into each group’s value. This enables us to effectively block rooms and maximize revenue for each event.” Versatile System Assists with Back Office Chores “We also use hotel SalesPro for office management,” says Jacobs. “We put all our proposals into the system’s Function Calendar to check availability. Our Hampton Inn and Suites in New Orleans, for example, has 13,000 square feet of conference space. hotel SalesPro manages the entire facility by coordinating future availability, event requirements, and bookings.” Highpointe Sales Teams Hone Competitive Edge with Stats “We track leads, corporate rates, revenue, contracts, and invoices in the system and compare performance against current MTD and YTD attainment for our team,” explains Jacobs. “This lets us see where our pacing of bookings is in relation to years past.” Other hotel SalesPro innovations that spark Highpointe sales include:
Based in Gulf Breeze, Fla., Highpointe Hotel Corporation is an award-winning, full-service hotel management and development company specializing in downtown hotels. The company, founded by Darryl Lapointe, Dave Cleveland and Bob Cleveland in 1982, provides professional management services for third-party investors and its own portfolio, employs approximately 500 people companywide, and currently operates 15 hotels in New Orleans and Baton Rouge, Louisiana, Mobile, Alabama, and Pensacola, Florida. For more information, please see www.highpointe.com/flash.html. About hotel SystemsPro hotel SystemsPro is a technology innovator operated by hospitality professionals that helps clients increase sales, reduce operating costs and efficiently manage assets. The company’s suite of high performance, web-based, true enterprise property solutions include extensive reporting capabilities to empower hotel teams to generate revenue via tools that cost-effectively provide a higher quality guest experience. hotel SystemsPro solutions scale across all properties and any flag. They evolve to assist hotel professionals in meeting their markets’ ever-changing needs. Whatever the size of the property or its challenges, hotel SystemsPro solutions do the heavy lifting for hotel operators to streamline operations and boost staff productivity and profitability. Products include: hotel SalesPro - A multi-property, mobile-ready web-based sales and catering system that provides scalable functionality and a wide variety of reporting options that increase sales efficiency for hotel chains and independent properties. hotel ServicePro - An economical hotel maintenance solution that preserves property asset value and improves guest service. It automates the communication, scheduling, tracking and reporting of tasks that surround best practices, guest requests, safety requirements, preventive maintenance and equipment management. hotel WebSpace - An online marketing solution that enables properties to increase their web presence and convert browsers to buyers on search engines like Google, Yahoo and Bing. For more information, please visit www.hotelsystemspro.com. |
Contact: Highpointe Hotel Corporation Dave Cleveland 311 Gulf Breeze Parkway Gulf Breeze, Florida 32561 Phone: 850-932-9314 Email: [email protected] www.highpointe.com Edie Chandler Lowe Senior Vice President 280 Interstate North Circle, Suite 600 Atlanta, GA 30339 Phone: (770) 303-9911 or Toll free: (877) 263-3645 Email: [email protected] www.hotelsystemspro.com Media Contact: Julie Keyser-Squires, APR Softscribe Inc. 180 River Springs Drive NW Atlanta, GA 30328 Phone: (404) 256-5512 Email: Julie(at)softscribeinc.com www.softscribeinc.com |