City, Mo. (September 5, 2012)
– With political pundits tracking how voters will cast their ballots
November, a new national survey asked, “What if the traveling public
called the Presidential race?” The answer to this and other
questions is revealed a new survey of 2,232 active travelers conducted
August by marketing services firm MMGY Global.
Among all active U.S. travelers, 37 percent are registered Republicans, 35 percent are registered Democrats, and 23 percent are independents. If their stated intentions come to fruition by popular vote this coming Election Day, GOP candidate Mitt Romney will soon occupy the White House:
Regional differences boost President Obama’s chances for a second term, however – he is favored to win by nearly half of active travelers (48 percent) in both the West and Midwest, two regions that are home to states with powerhouse electoral votes. Romney’s fans make up the majority of vacationers who reside in the South (58 percent) and Northeast (47 percent), regions that also include states with significant electoral weight.
Beyond the Presidential race, the survey also revealed that the expiration of the Bush-era tax cuts would have an adverse effect on the future vacation plans of active travelers. Although four out of ten (38 percent) said the expiration of these tax cuts would have no effect on their future travel behavior, the majority (54 percent) stated otherwise - 32 percent stated they would “take substantially fewer leisure trips,” and 22 percent would “take somewhat fewer leisure trips.”
More than eight in 10 active travelers plan to vote in the forthcoming presidential election, although less than half of all eligible adults actually did so in the last presidential campaign.
For more information about these insights, other travel industry research or to order the full report, visit http://www.mmgyglobal.com.
travelhorizons™ is a quarterly survey of Americans’ travel intentions viewed through the lens of emerging economic, social and political developments. This iteration of the nationally representative survey of 2,232 pre-qualified adults was conducted between July 27 - August 6, 2012. Statistical estimates are subject to an error interval of +/- 3 percent at the 95 percent level of confidence.
MMGY Global is a $150 million integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries. For more information, visit www.mmgyglobal.com.
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