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Comprehensive Market Analysis of the Tuscaloosa, Alabama Hotel Market
to be Available to Tuscaloosa Area Hospitality Association Members

Tuscaloosa, Ala. – September 07, 2012 - In partnership with the Tuscaloosa Tourism & Sports Commission, TAHA is excited to be able to offer its members a comprehensive market analysis of the Tuscaloosa Hotel Market. Not only will we review the last twelve months of Market Data for Tuscaloosa, but we will also compare and contrast our destination compared to a select ACC/SEC Market which is almost identical to Tuscaloosa in  terms of # of Hotel Rooms, # of Hotels by STR category and similar ADR & OCC trends. This presentation and subsequent market report which normally cost you well over $1,000 will be provided absolutely free to TAHA members.

Date: Wednesday, September 26, 2012
Location: Hilton Garden Inn – Tuscaloosa, AL
Time: 12:00pm – 1:00pm with short Q&A to follow

As less than 50% of the 39 properties in the Tuscaloosa market are active TAHA members, at TAHA we have asked ourselves:
  • “What can we do to bring more value to being a member of this association?”
  • What better than a custom analysis our market by one of Senior VP’s of Smith Travel Research?
  • If you are a local Hotelier and have ever asked yourself, “Why should I join TAHA?” This is it!
You would be remiss in not taking advantage of this detailed market analysis to help grow your market share in Tuscaloosa.

Tuscaloosa Area Hospitality Association – “ TAHA”

A non-­‐profit organization dedicated to fostering economic growth throughout the Tuscaloosa Alabama area, TAHA serves as the voice of the hospitality and tourism industry, bringing together local professionals and providing members with information services, legislative and public relations, and promotional opportunities.

For more Info about membership or renewals contact TAHA president, Carla Bailey

About Smith Travel Research:
mith Travel Research (STR) is recognized as the global leader in hotel industry performance tracking and benchmarking. Founded by Randy and Carolyn Smith in 1985, STR operates on the key principles of confidentiality, integrity and accuracy. STR and its sister company STR Global, collect performance data on nearly 45,000 hotels accounting for about 6 million rooms around the world. STR clients include Marriott International, Hilton Hotels and Resorts, Intercontinental Hotels Group, Wyndham Worldwide, Starwood Hotels and Resorts Worldwide and many other hotel companies, management companies and ownership groups

About our Speaker:
Bobby Bowers is Senior Vice President at STR, and has been with the company since 1995. Bobby’s primary responsibilities at STR are client relations and data analysis. Bobby speaks at numerous hotel industry conferences and often writes articles for industry trade publications. Prior to joining STR, Bobby was Director of Competitive and Industry Analysis at Intercontinental Hotels Group in Atlanta.


TAHA President
Carla Bailey

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