News for the Hospitality Executive |
DALLAS
(September
5, 2012) – Open
Hospitality, a division of Pegasus
Solutions,
is now offering Google Hotel Price Ads (HPA) to hotels following a
successful
pilot with more than 50 hotels. Hotel clients using Open Hospitality
reservation and booking services can opt to drive traffic from search
results
in Google Search, Google Maps, Google Places and the Google Hotel
Finder
directly to the brand website to increase more profitable direct
bookings.
“Google has emerged as a central channel in the hotel shopping process,” said David Millili, chief executive officer of Pegasus Solutions and Open Hospitality. “It may be used for a quick reference or as the actual booking channel, but it can’t be ignored as one capable of driving valuable direct business to hotel websites.” Leveraging existing reservation and booking products and services, Open Hospitality can serve real-time pricing through Google searches for participating clients, allowing bookers to be redirected to the hotel website for booking. Google Hotel Price Ads accommodates customers who prefer to book hotels directly with the hotel, sending online shoppers directly to the brand website. In addition to creating opportunity for more profitable direct bookings, this has the added benefit of allowing hotels to sell ancillary products, such as dining, spa services, events or other amenities in the booking process. Open Hospitality also offers hotels website design, online marketing and booking solutions, search engine optimization (SEO), mobile booking options and social media services to further promote hotel bookings direct to the brand site. About Pegasus Solutions Pegasus Solutions is the world’s lead provider of technology and services to hotels and travel distributors, serving nearly 100,000 hotels around the globe, and the majority of the world’s travel agencies. Offering award-winning solutions for booking, distribution, and commission processing services, Pegasus also offers a full array of strategic online marketing solutions and accommodation booking options through its Open Hospitality division. The company also delivers hotel marketing representation services through Utell® Hotels & Resorts, and powers the niche consumer website www.hotelbook.com™ which is dedicated to promoting independent and boutique hotels worldwide. Through its widely followed quarterly data report The Pegasus View, Pegasus is also recognized as the only hospitality company to report regularly on both business and leisure bookings. Pegasus has 22 offices in 12 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com, www.openhospitality.com, or www.utell.com. |
Media Contact: Ariel Herr |