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HSMAI’s MEET to Feature Meeting Professionals International (MPI)
Sessions as Part of New Partnership

The Meeting and Event-Planning Industry Show Occurs this Week,
Sept. 5 & 6, in Washington, D.C.

McLean, Va. (September 4, 2012) – The Hospitality Sales & Marketing Association International (HSMAI) today announces Meeting Professionals International (MPI) will host two sessions at HSMAI’s MEET National, the meeting and event-planning industry’s premier show focused on Meetings, Events, Education and Technology, Sept. 5 and 6 in Washington, D.C., at the Walter E. Washington Convention Center.

As part of the partnership between HSMAI and MPI announced in July, MPI provides its leading education for meeting planners at select HSMAI events, and HSMAI provides its renowned training and professional development for sales and marketing professionals at choice MPI events.

The first activation of the partnership took place at MPI’s World Education Congress (WEC) in St. Louis in July, where HSMAI hosted two tracks entitled, “Hotel Sales Giants Talk About What’s Keeping Them Up at Night” and “ Sales and Revenue Management: Managing the Relationship.”

“We enjoyed taking part in MPI’s World Education Congress as the inaugural launch of our partnership and wanted to offer attendees of HSMAI’s MEET additional educational offerings,” said Fran Brasseux, HSMAI executive vice president. “We think our expertise in hospitality sales and marketing training and development and MPI’s added expertise in education sessions for meeting planners will provide increased benefits for both HSMAI and MPI members attending HSMAI’s MEET.”

MPI’s hosted sessions at HSMAI’s MEET National include:

  • Strategic Meetings Management (SMM): Working from the Planner’s Side of the Equation: The SMM session offers an in-depth look on best practices to streamline an organization’s meeting processes and how to better understand SMM’s influence on business meeting and planning.
  • Creating a Web of Influence: This session focuses on the eminence of building strong relationships with key stakeholders, co-workers, suppliers and others, as it is a critical part of strategic thinking and meeting management.
MPI members at HSMAI’s MEET National also will receive VIP invitations to a private desert reception with keynote speaker Janine Driver, also attended by Certified Meeting Professionals (CMP).

Additional details about the new joint HSMAI and MPI membership will be announced at HSMAI’s MEET National on Wednesday, Sept. 5.

HSMAI’S MEET National will also feature:
  • Educational opportunities through HSMAI’s MEET University, an interactive educational program led by top industry experts with two full days of more than 40 educational offerings
  • One-on-one meeting opportunities through HSMAI’s TEEM Up, a reverse tradeshow structure that allows relevant supplier partners to meet with interested attendees
  • Personalized assistance from HSMAI’s MEET Concierge, who can schedule appointments with various vendors and suppliers based on personal business needs
  • And an online tool, HSMAI’s MEET On, which allows networking and educational enrichment throughout and beyond the two-day conference
HSMAI, through HSMAI’s MEET, is collecting non-perishable food donations for SOME (So Others Might Eat) at the show on Sept. 5 and 6, and anyone planning to attend is asked to bring their donations to the show. SOME has been serving the homeless and poor in Washington, D.C., for 40 years. They provide daily meals and programs that can break the cycle of homelessness.

For more information on MPI tracks offered at HSMAI’s MEET National and additional details on the conference, visit HSMAI's MEET National website.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

About MPI
Meeting Professionals International (MPI), the meeting and event industry’s largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of more than 23,000 members belonging to 71 chapters and clubs worldwide. For additional information, visit

Lindsay Stout

Natalie Wilson

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