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Ben Shih Named as Director of Sales and Marketing for
The Fairmont Sonoma Mission Inn & Spa in California

SONOMA - September 17, 2012 - Ben Shih brings over 14 years of hospitality leadership to his new position as Director of Sales and Marketing at The Fairmont Sonoma Mission Inn & Spa. Most recently he served as Area Director of Sales for The Fairmont San Francisco and The Fairmont Sonoma Mission Inn & Spa properties.

Shih began his hospitality career in 1998 at the Marina Beach Marriott as Restaurant Manager and held progressive positions including Director of Food & Beverage, Outlets and Convention Services Manager before being transferred to the Marriott Marquis in San Francisco as Senior Convention Services Manager. Ben joined Fairmont Hotels & Resorts in 2004 as a Group Sales Manager at The Fairmont San Francisco and was subsequently promoted to Director of Group Sales in 2008.  In 2009, Ben further advanced to Director of Sales and in 2010 he was appointed to his most recent position as Area Director of Sales.

Rick Corcoran, General Manager of the iconic Wine Country resort shares, “It is with great pleasure that I announce Ben’s promotion. A top sales performer, Ben also brings a proven record of organizational development and performance management to the post. He holds numerous designations including Fairmont Hotels & Resorts Top Sales Performer, Fairmont Masters and President’s Circle Awards. I am confident that Ben will further develop client relationships while guiding the resort to new heights of guest satisfaction.”

Ben holds a Bachelor of Science in Hospitality Management from Florida International University and a Masters of Business Administration from University of San Francisco.

He is a Board Member of The Guardsmen (a San Francisco Bay Area non-profit organization serving under privileged youth).  Ben, his wife and two young daughters reside in neighboring Marin County; in his free time he enjoys competitive bicycling, downhill skiing and cooking.


For over 85 years the Fairmont Sonoma Mission Inn & Spa has catered to discriminating travelers and has given prestige to the Sonoma Valley.  Known for casually elegant accommodations, sensational cuisine, healing thermal mineral waters, luxurious spa treatments, and world-class golf - the Inn will soon unveil 30 newly renovated signature Mission Suites along with a new premier Winemaker Suite, aptly titled the “Jack London.”  From the moment guests arrive they will find themselves immersed in the grace befitting one of Northern California’s finest resorts. Building on the Inn’s historic legacy inspired the design plan- the new suites will respect the Inn’s mission style architecture, successfully capturing the essence and beauty of Wine Country.  The Fairmont Sonoma Mission Inn & Spa, is located 40 miles north of the San Francisco Golden Gate Bridge in the heart of the Sonoma Valley.  Home to the Michelin rated Santé dining room and a 40,000 square foot spa acclaimed by Travel +Leisure magazine as one of the Top 25 facilities in North America. The resort is a recipient of both the AAA-Fur Diamond and Mobil-Four Star Award, consistently providing the country’s finest European destination spa experience.  For reservations please call 1-800-441-1414 or (707) 938-9000, or visit the Inn’s website at

Fairmont Hotels & Resorts, which will arrive in destinations as diverse as Jaipur, Kyiv and Manila in 2012, is a celebrated collection of more than 60 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia. The luxury brand's distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. A community and environmental leader, Fairmont is also recognized internationally for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont, Raffles and Swissôtel branded luxury private residences club, whole-ownership residences and serviced residences properties.  For more information or reservations, please call 1-800-441-1414 or visit

Become a fan of Fairmont. Join our online communities at,, and For career opportunities, visit


Michelle Heston
Fairmont Hotels & Resorts
707 939 2477

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Also See: Rick Corcoran Becomes General Manager of The Fairmont Sonoma Mission Inn & Spa in California / March 2012

Fairmont Hotels & Resorts Acquires the 228-room Fairmont Sonoma Mission Inn & Spa, a Property Managed by Fairmont Since 2002, from Crescent Real Estate Equities Limited Partnership / March 2012

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