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Blake Crawford Appointed as the Complex Director of Sales and Marketing for
The Westin Beach Resort & Spa, Fort Lauderdale and
the Sheraton Fort Lauderdale Beach Hotel in Florida

FORT LAUDERDALE, Fla. – September 7, 2012 – The Westin Beach Resort & Spa, Fort Lauderdale and Sheraton Fort Lauderdale Beach Hotel proudly announce the appointment of Blake Crawford as the complex director of sales and marketing at the oceanfront resorts. Crawford’s duties as director of sales and marketing include creating and overseeing the properties’ yearly business and marketing plans, as well as directing and managing all group, transient, catering/banquet sales activities to maximize revenue for The Westin Beach Resort and Spa, Fort Lauderdale and the Sheraton Fort Lauderdale Beach Hotel. “Bringing more than 12 years of expertise, delivering extraordinary sales and marketing results while working for the Starwood brand, Blake is very well suited for this position,” said Amaury Piedra, complex general manager. “We’re thrilled to have Blake continue his Starwood journey as a member of our complex team.”

Crawford’s know-how stems from more than 16 years of overall experience in the hospitality industry, most recently, having worked as the Atlanta Metro Market Sales Leader for Starwood Hotels and Resorts, where he oversaw the group and transient sales efforts for more than 3,250 rooms at eight Starwood hotels in the market. Prior to that position, Crawford gained industry knowledge working at The Westin Peachtree Plaza, Sheraton Gateway Atlanta, Sheraton Gainesville Hotel, Pier House Resort & Caribbean Spa in Key West, as well as Wyndham Miami Biscayne Bay.

A favorite for sun, sand and solitude, The Westin Beach Resort & Spa, Fort Lauderdale, boasts more than 32,000 square feet of flexible meeting and event space, an alluring Heavenly Spa by Westin™, palm-lined pool deck, infinity edge pool and 432 rejuvenating guestrooms and suites, as well as three taste-tantalizing dining options, including upscale Shula's on the Beach, poolside Waves Bar & Grill and a full-service, oceanfront Starbucks Coffee, and a variety of amenities to make each stay energizing no matter what the purpose.

One of the only properties located directly on Fort Lauderdale Beach, the revitalized Sheraton Fort Lauderdale beach Hotel now features 486 refreshing guestrooms and suites, two swimming pools, 12,600 square feet of indoor and outdoor meeting space, delicious dining and entertainment options including modern Mexican cuisine - Dos Caminos, poolside Beach Bar & Grill, Link@Sheraton and famed Wreck Bar, where guests of all ages come to catch a glimpse of mermaids swimming from porthole to porthole. Located in the Yachting Capital of the World, Fort Lauderdale provides high fashion, historic homes, exhilarating nightlife and miles of white-sand beaches.

For more information on The Westin and Sheraton, visit or


Michelle Kelly/Anna Whiddon
The Zimmerman Agency
(850) 668-2222
Fort Lauderdale Resorts

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