Hotel Online
News for the Hospitality Executive


Accor Reaches a Secured Pipeline in Brazil of 90 Contracts
to be Delivered by 2016

Plans for 250 Hotels in the Country by 2016 with
Partners Committed to Invest $1.5 Billion

September 28, 2012 - Accor, the world leader hotel operator and market leader in Brazil, announces a record secured pipeline of 90 contracts to be delivered by 2016. The Group network in Brazil will increase by 13,819 new rooms, generating more than 3,600 jobs. With these developments, Accor strengthens its leadership in the country and further fortifies its position in Latin America.

For Roland de Bonadona, COO of Accor Latin America, the expansion of the hotel sector has been positively impacted by the political and economic momentum in Brazil, meaning greater investment and higher investor confidence. "From an economic point of view, Brazil is experiencing a very favorable moment for business in general and hotels specially. The rise of the middle class and proximity to major events like the FIFA World Cup and the Olympic Games, which, although do not influence Accor’s business decisions, have encouraged investments in the country infrastructures", he explains.

In 2012 alone, the Group will open 22 new hotels /3,068 rooms in Brazil (11 of these hotels have already opened). Accor has also signed since January contracts for the development of 19 new hotels, 42% under the franchise model.

The company’s ambition is to open 4,000 new rooms every year in Brazil or the equivalent of 25 hotels per year in the Country. Accor’s partners will invest approximately $1.5 billion by 2016 in Brazil.

Acquisition of the South-American network of Grupo Posadas
Recently Accor has announced the acquisition of the South American hotel portfolio of Grupo Posadas for $275 million. Once finalized, this transaction will include 2,600 rooms (15 hotels) and a secured pipeline of 2,000 rooms (14 hotels) in Accor’s Latin American portfolio.

Since 19 of the 29 concerned hotels are located in Brazil, the Group’s network in this country will reach 27,812 rooms (167 hotels) and a secured pipeline of 15,104 rooms (98 hotels), covering the spectrum of hotel segments and resulting in a reinforced presence in the Up & Midscale segment.

Hotels to be opened in 2012

ibis Contagem
ibis Itu
ibis Novo Hamburgo
ibis Passo Fundo
ibis Vitória Praia de Camburi
Mercure Salvador Boulevard
ibis Mossoró
ibis Sertãozinho
ibis Barretos
ibis Feira de Santana
ibis Recife

Accor, 34 years of history in Brazil

Present in Brazil for 34 years, Accor has a current network of 153 hotels (24,109 rooms) covering all segments, from luxury to budget. Accor Brazil dedicates significant resources to offer real perspectives of professional growth to its employees. Accor created the Academie, Latin America’s first corporate university, 19 years ago and for the 15th year Accor was elected as one of the “Best Companies to Work for Brazil” by the Great Place to Work Institute.

At a global level, Accor has recently launched a new ambitious sustainable development program that involves customers, partners and employees in order to improve Accor’s sustainability performance. With PLANET 21, the Group is making 21 commitments and the same number of quantified goals for the year 2015. Today the Group is rolling-out this program worldwide, including in Brazil.

About Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 4,400 hotels and 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis Styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With more than 180,000 employees* in Accor brand hotels worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

*Including 145,000 in owned, leased and managed hotels

Charlotte Thouvard
VP Communication EMEA and
Global Media Relations
+33 1 45 38 18 28

Juceli Azevedo
Director - Communication and Sustainable Development Accor Brazil
Tel: +55 11 3818-6357

Elodie Woillez
Corporate Press Relations
+33 1 45 38 87 08

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
Also See: Accor Opens First Pullman in the UK with the 312-room Pullman London St Pancras / September 2012

Accor Opens the 331-room Pullman Anshan Time Square in Liaoning Province, China; China Becomes the Biggest Market for the Pullman Network / September 2012

Accor Opens the 550-room Ibis Hong Kong Sheung Wan, the Second Ibis in Hong Kong / August 2012

Accor and Hines Property to Develop the $65 Million 307-room Ibis Adelaide in Australia / July 2012

Accor Acquires the South American Hotel Portfolio of Grupo Posadas for $275 Million; Transaction Includes 15 Hotels (2,600 rooms) and a Secured Pipeline of 14 Hotels (2,000 rooms) / July 2012

Isabelle Birem Joins Accor as Senior Vice President Direct Sales / April 2012

Accor's Pullman Hotels Expands in Europe with the Pullman Munich in Germany and the Pullman Eindhoven Cocagne in The Netherlands / February 2012

Accor Completes Another Record Year of Expansion in Asia Pacific; Adds 67 Hotels in the Region and Acquires Mirvac Hotels & Resorts / January 2012

VIE Hotel Bangkok and V Villas Hua Hin Appoints Wanida Tardivel as Director of Business Development & Strategy / May 2011

Accor Appoints its First Fiji-born Hotel Manager, Jack Work, as Hotel Manager of the Mercure Nadi in Fiji / March 2011

Accor Terminates Gilles Pélisson as CEO, Denis Hennequin to Assume Position January 2011 / November 2010

Accor Plans to Double the Number of Hotels in Latin America to 300 Following Separation of the Hospitality and Service Units / July 2010

Que Huong Liberty Building a 300-room Accor Branded Pullman Hotel in Ho Chi Minh City / June 2010

Accor Asia Pacific Expansion Continues with Five New Pullman Hotels in China, Thailand and Vietnam / August 2009

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.