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Waldorf Astoria Hotels & Resorts Deploys True Waldorf Service,
Featuring Personal Concierges

Each Qualified Guest to be Assigned a Personal Concierge as
Primary Contact Before, During AND After Their Stay

MCLEAN, Va.-July 16, 2102--To provide authentic, personalized service from the moment guests book their trip through the time they depart, Waldorf Astoria Hotels & Resorts has announced a new initiative called True Waldorf Service, formally launching across properties this July.

The True Waldorf Service concept is an extension of the legendary personal service principles that were first born at the legendary Waldorf=Astoria property in New York, incorporating staff and guest feedback from the past several years. Under this service initiative, a personal concierge is assigned to each qualified guest and acts as their primary contact, before, during and – an industry first – after a stay, to guarantee every want and request is met.* From greeting guests upon arrival and assisting with personal culinary preferences to arranging transportation and special occasion details or accommodating any other singular needs, the personal concierge staff and True Waldorf Service initiative delivers an exceptional, highly-customized luxury experience.

“In order to create a truly innovative and industry-leading service delivery platform, we took great care to identify and train the right employees within the Waldorf Astoria family to develop our network of personal concierges,” said John Vanderslice, global head of luxury and lifestyle brands, Hilton Worldwide. “We’ve invested more than 150,000 hours of training to make sure this service is worthy of our namesake.”

Legendary Service

To deliver a truly bespoke experience, True Waldorf Service takes a three-pronged approach:
  • True Waldorf Service Welcome – Before they even arrive, guests receive a personalized email connecting them to their personal concierge and offering the opportunity to pre-arrange services and special requests attuned to their history and personal preferences and in relation to the destination. The personal concierge then welcomes the guest upon arrival.
  • True Waldorf Service Experience – Once onsite, the personal concierge ensures guests receive a true VIP experience, starting with being escorted directly to accommodations and bypassing the typical check-in process. While the personal concierge serves as the guest’s primary point contact, he or she is also constantly communicating and coordinating with the full staff to deliver seamless, personalized luxury. Outside of interactions with the personal concierge, guests have 24-hour access to designated representatives with local expertise and an informed understanding of their needs.
  • True Waldorf Service Invitation to Return – An industry first, the Invitation to Return enhances the guest’s stay and takes the hassle out of departure travel by offering perks such as packing services, boxed lunches, home luggage delivery, transportation arrangements and expedited checkout, all arranged through the personal concierge. Guests will receive a small departure gift reflective of the local property or culture and a follow-up thank you note after the trip concludes.
“I’ve spent my career working in hospitality and nothing compares to the experience we can deliver through the True Waldorf Service initiative,” said Alex Hershman, Personal Concierge at the Waldorf Astoria Chicago. “If a guest prefers diet soda, the housekeeping staff knows to stock their mini-bar with diet soda. If a guest is celebrating an anniversary or birthday, we know that too, and will deliver an experience fit for them.”
The True Waldorf Service initiative will be deployed across the more-than 20 Waldorf Astoria Hotels & Resorts properties starting in July 2012. The service will be offered to qualified business and leisure travelers.*

*“Guests who book through a group or third-party travel agents are not eligible for True Waldorf Service given the anonymous nature of such bookings.”

About Waldorf Astoria Hotels & Resorts
WALDORF ASTORIA is Hilton Worldwide’s luxury brand of landmark hotels, with each one as singular and timeless as the brand’s namesake, The Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, Waldorf Astoria Hotels & Resorts each represent worldly sophistication and unparalleled guest service. From sumptuous spas and culinary excellence to world-class golf, each hotel & resort offers the exquisite accommodations and signature accoutrements that define refinement and sophistication. Discover Waldorf Astoria by visiting Waldorf Astoria Hotels & Resorts is one of Hilton Worldwide’s ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 91 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at,,, and


Hilton Worldwide
Robert Allegrini, +1 312 663 6516
Edelman Public Relations
Holly Harnisch, +1 312 240 2696

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Also See: Sean Lynch Named as the Director of Sales and Marketing for the 188-room Waldorf Astoria Chicago in Illinois / June 2012

Richard Evanich Appointed as General Manager of the 188-room Waldorf Astoria Chicago in Illinois / March 2012

Will Lustberg Appointed as Chef of The Waldorf=Astoria’s Famed Steakhouse, Bull & Bear, in New York City / March 2012

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Hilton Worldwide Re-Brands the Elysian in Illinois as the Waldorf Astoria Chicago / February 2012

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David Garcelon Named Director of Culinary for The Waldorf=Astoria Hotel in New York City / September 2011

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Naples Grande Beach Resort, a 474-room Waldorf Astoria Resort, Appoints Rudy Gonnella as National Account Manager, Southeast / February 2011

Eric O. Long, New York City's Waldorf=Astoria’s General Manager, Awarded the Lifetime Excellence Award by FTA Hospitality Awards for Excellence / February 2011

Evy Garcia Named Director of Sales for El Conquistador Resort, A Waldorf Astoria Hotel, in Puerto Rico / November 2010

Ability Group & Hilton Worldwide to Open 137-room London Syon Park, a Waldorf Astoria Hotel by End of 2010 / July 2010

Dirk De Cuyper Appointed General Manager of Waldorf Astoria Shanghai on the Bund / August 2009

The Naples Grande Beach Resort in Naples, Florida Joins the Waldorf Astoria Collection / February 2009

The Registry Resort & Club in Naples, Florida Relaunched as Naples Grande Resort & Club Following Multi million Upgrade / October 2005

Two Florida Keys Properties, the Casa Marina Resort & Beach Club and the Reach Resort, Join the Waldorf Astoria Collection / January 2009

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