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TravLynx Joins Shift4 as a 4Res Launch Partner

First Solution and CRS to Offer Tokenized Reservation Data to
the Market to Simplify PCI Compliance for Hotels

Hendersonville, TN — July 2, 2012 — Shift4 Corporation, the world’s largest independent payment gateway, and TravLynx, a technology leader in Central Reservation Services, has announced a partnership to bring Shift4’s 4Res technology to TravLynx’s InnLink and InnVite CRS solutions.
Shift’s newly announced 4Res is billed as the final step on the road to complete elimination of sensitive cardholder data (CHD) from a property. It stands between Central Reservation Systems (CRSs) and hotel properties, and strips the clear-text CHD out of the reservations before they enter the hotel environment.

“TravLynx continually innovates solutions for maximizing net reservation revenue. We are excited to partner with Shift4 to bring 4Res to our customers as an efficient solution to PCI compliance,” said TravLynx President and CEO Kristin Intress.  
With 4Res in place, hotel properties receiving reservations from InnLink and/or InnVite CRSs will have the option to receive Shift4’s TrueTokens in place of CHD – allowing those properties that employ Shift4’s complete security solution, including their DOLLARS ON THE NET payment gateway, to eliminate all CHD from their environment.

“With no CHD on premises, there’s no card data environment,” said Shift4’s VP of Business Development Bob Lowe. “And no card data environment means PCI headaches could become a thing of the past.”

Kristin Intress, President and CEO of TravLynx with
Bob Lowe, Shift4’s VP of Business Development.

With this cooperative effort, Shift4 becomes one of the first members of TravLynx’s new CONNEX technology partner program.

“This solution makes us the first CRS to offer tokenized reservation data to the 5,000+ properties we serve,” said Marie Ainsworth, TravLynx’s Director of IT and Product Management.

Several PMS vendors are already onboard with this collaboration and are preparing their applications to begin receiving tokenized reservation messages from TravLynx.

“Not only is this great for the existing mutual customers we share,” Lowe said, “but it also opens the door to significant future business as this capability is something many hoteliers have been asking for – and now we have it."

More information on 4Res is available at

About Shift4 Corporation
Founded in Las Vegas in 1994, Shift4 Corporation is the world’s largest independent gateway, serving more than 20,000 clients in several industries, including Hospitality, Retail, Food & Beverage, Mail/Telephone Order, and e-Commerce. Boasting more than 350 POS/PMS integrations and maintaining absolute bank- and processor-neutrality, Shift4 is proudly merchant-centric, helping clients secure the best discount rates while providing industry-leading security, speed, and reliability. Recognized as a pioneer of Tokenization, Shift4 has processed more than three billion tokenized transactions since it coined the term in 2005. Shift4’s DOLLARS ON THE NET® solution provides unparalleled pre- and post-settlement auditing capabilities, fraud protection, and drastically simplified PCI compliance. For more information, visit

About TravLynx

Celebrating 20 years of service, TravLynx is a technology leader in Central Reservation Services, delivering the most comprehensive reservations and revenue management solutions with award-winning customer service in the hospitality and travel industry. With its state-of-the-art booking technologies, TravLynx powers over 5,000 independent hotels, chain properties, resorts and destinations worldwide. TravLynx offers a family of industry proven brands - InnLink serves mid-tier limited service properties; InnVite supports upscale, full-service hotels, boutique and resort properties; and VisitUs is the reservations and booking platform for Destination Marketing Organizations (DMOs) and Convention and Visitors Bureaus (CVBs).

To learn more about the TravLynx technology, services, and brands, visit


Leigh-Mary Kearney /
Josh Kahn /
Telephone: (516) 594-4100
Press Release #100

TravLynx, LLC
Chip Hysler
Senior Marketing Manager
Telephone: 866-700-3201

Gianna A. Vivo
Shift4 Corporation

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