News for the Hospitality Executive |
New York (July 17,
2012)―Travel Tripper, the leading global provider of direct
distribution
solutions for hotels, announced today that it is seeing very strong
booking
activity from its email retargeting initiative on recapturing abandoned
bookings.
Offered as standard to any hotel using the RezTrip booking engine, Email Retargeting is helping to significantly reduce abandonment rates and drive incremental bookings and revenues for partner hotels. “Since its inception in March of this year The Milford Plaza in New York has recaptured 1,431 room nights from 329 reservations amounting to $258,134.00 in potentially lost revenue. While results will vary for size and location of hotel – most properties on the RezTrip platform have seen some lift. In the case of the Milford Plaza and extrapolated over a full year, incremental revenue exceeds $1,000,000 when seasonality of ADR is taken into consideration – all this at no additional cost to the hotel.” Said Joan Lee, Travel Tripper’s Director of Revenue Optimization. Email retargeting works by enabling hotels to send out a time special sensitive personalized offer to shoppers who abandon the booking process, encouraging them to return and complete their reservation. Email Retargeting adds to a robust list of revenue enhancement capabilities such as length-of-stay, room type and policy up sell capabilities which are uniquely available in RezTrip. These innovative features built on top of the industry’s only dynamic pricing engine assist in giving RezTrip consistently above-average conversion rates. Often imitated by legacy engines but never duplicated, RezTrip continues to lead the way in providing the most cutting edge tools and technology to assist hotels maximize their potential in today’s ultra-competitive distribution environment A core ideal of Travel Tripper is to drive as much direct business as possible to partner hotels. The goal is achieved by providing best in class technology that plugs customer-leakage holes at every step of the booking process. Driving more direct business means less dependence on costly 3rd party providers, as well as more incremental revenue for hotel partners. About Travel Tripper Travel Tripper (www.traveltripper.com) is an innovative online reservation solution provider that helps hotels worldwide increase conversions and distribution share through the hotels’ best sales channel – their proprietary websites and call center. In addition to the new and innovative RezTrip online booking engine, Travel Tripper offers call center services, multi-channel distribution, Internet Marketing products, and RevUP a powerful business intelligence system for hotels. Travel Tripper is a privately-held company based in New York City. |
Contacts: Travel Tripper Justeen Nason [email protected] 646-666-8156 |