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Travel Tripper's RezTrip Driving Results with Email Retargeting
of Abandoned Bookings

New York (July 17, 2012)―Travel Tripper, the leading global provider of direct distribution solutions for hotels, announced today that it is seeing very strong booking activity from its email retargeting initiative on recapturing abandoned bookings. 
Offered as standard to any hotel using the RezTrip booking engine, Email Retargeting is helping to significantly reduce abandonment rates and drive incremental bookings and revenues for partner hotels. “Since its inception in March of this year The Milford Plaza in New York has recaptured 1,431 room nights from 329 reservations amounting to $258,134.00 in potentially lost revenue. While results will vary for size and location of hotel – most properties on the RezTrip platform have seen some lift. In the case of the Milford Plaza and extrapolated over a full year, incremental revenue exceeds $1,000,000 when seasonality of ADR is taken into consideration – all this at no additional cost to the hotel.” Said Joan Lee, Travel Tripper’s Director of Revenue Optimization. 
Email retargeting works by enabling hotels to send out a time special sensitive personalized offer to shoppers who abandon the booking process, encouraging them to return and complete their reservation. Email Retargeting adds to a robust list of revenue enhancement capabilities such as length-of-stay, room type and policy up sell capabilities which are uniquely available in RezTrip. These innovative features built on top of the industry’s only dynamic pricing engine assist in giving RezTrip consistently above-average conversion rates. Often imitated by legacy engines but never duplicated, RezTrip continues to lead the way in providing the most cutting edge tools and technology to assist hotels maximize their potential in today’s ultra-competitive distribution environment 
A core ideal of Travel Tripper is to drive as much direct business as possible to partner hotels. The goal is achieved by providing best in class technology that plugs customer-leakage holes at every step of the booking process. Driving more direct business means less dependence on costly 3rd party providers, as well as more incremental revenue for hotel partners.
About Travel Tripper
Travel Tripper ( is an innovative online reservation solution provider that helps hotels worldwide increase conversions and distribution share through the hotels’ best sales channel – their proprietary websites and call center. In addition to the new and innovative RezTrip online booking engine, Travel Tripper offers call center services, multi-channel distribution, Internet Marketing products, and RevUP a powerful business intelligence system for hotels.  
Travel Tripper is a privately-held company based in New York City.

Travel Tripper
Justeen Nason

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Also See: Travel Tripper's RezTrip Now Interfaces with Maestro Property Management System / June 2012

Travel Tripper Moves Web Services to the Cloud / June 2012

Travel Tripper's RezTrip Now Offers Email Retargeting of Abandoned Bookings for its Hotel Partners / April 2012

Travel Tripper's RezTrip Booking Engine Expands Booking Opportunities with Multilingual Capabilities / March 2012

THE OUT NYC Chooses Travel Tripper as its Hotel Booking Engine Provider / January 2012

Travel Tripper Unveils Mobile Booking Engine / January 2012

Travel Tripper's RezTrip 2.0 Booking Engine Adds Two-Way Interface Capability With OPERA PMS / December 2011

EZYield upgrades connection to Travel Tripper’s RezTripTM booking engine / June 2011

Travel Tripper Adds Social Media and PMS Interfaces to RezTrip 2.0 Hotel Booking Engine / April 2011

Travel Tripper appoints Yauric Mercier as VP of Business Development for Europe / February 2011

Travel Tripper Grows Transient Business at Historic Glen Cove Mansion Hotel and Conference Center / February 2011

Travel Tripper Releases a Must Read Press Release / January 2011

RezTrip 2.0 by Travel Tripper Increases Key Hotel Business Metrics / January 2011

HSMAI to Honor Travel Tripper With a Gold Award in its Annual Adrian Awards Competition; Winners Will Be Honored at Adrian Awards Gala Jan. 31, 2011 in New York City / January 2011

Las Vegas Sands Corp. will power direct sales with Travel Tripper’s RezTripTM 2.0 booking engine / November 2010

Customer Direct and Travel Tripper team up to offer best in class hotel call center services / September 2010

Scott Brodows Appointed Executive Vice President of Travel Tripper / June 2010

Travel Tripper Takes Bigger Bite of the Big Apple with Apple Core Hotels; Early leader in online hotel distribution selects Travel Tripper’s RezTrip 2.0 booking engine to help drive online sales for its five Mid-Manhattan properties. / April 2010


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