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sbe to Open 190-room SLS Hotel in New York City,
Slated for Q3 2013

NEW YORK--July 18, 2012--sbe, an industry-leading creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife, today announced the acquisition of, and initial development plans for, SLS Hotel New York. Located at 444 Park Avenue, SLS Hotel New York represents the third installment of the award-winning SLS Hotels brand and will be developed in collaboration with Manhattan-based Moin Development.

Slated for a Q3 2013 opening, SLS Hotel New York will feature a celebrated collaborative team, including sbe Founder, Chairman and CEO Sam Nazarian and visionary designer Philippe Starck. Once complete, SLS Hotel New York will feature 190 guest rooms and suites, as well as sbe’s renowned restaurant and nightlife concepts in the lobby and on the property’s rooftop.

“The SLS Hotels brand has proven to deliver an unparalleled guest experience in Los Angeles and now in South Beach,” said Nazarian. “The vibrant Park Avenue South corridor location provides yet another ideal setting for us to demonstrate our unwavering commitment to redefining the hospitality experience. Working with our partners at Moin, and of course the inspired brilliance of Starck, has set the stage for an offering we know will resonate powerfully.”

“Partnering with Sam and the sbe team to bring the SLS Hotels brand to New York represents an exciting new chapter in Manhattan hospitality,” added David Moinian, CEO Moin Development Corp. “Working hand-in-hand with sbe, Sam and Starck enables us to introduce something truly dynamic, vibrant and timeless to the community.”

Following Starck’s “Dream World” design at SLS Hotel South Beach, his plans for SLS Hotel New York will reflect both the core DNA of the SLS Hotels brand and its Manhattan locale. Situated within Manhattan’s highly sought-after Park Avenue South corridor, SLS Hotel New York will reside in a neighborhood that has seen a recent surge in real estate values and in cultural, retail and hospitality cachet. Currently in the conceptual phase, Starck and sbe Hotel Group plan to announce the design for SLS Hotel New York in the coming months.

Much like its predecessors in Beverly Hills and South Beach, SLS Hotel New York will feature a celebrated food and beverage program with a new restaurant concept and an intimate dining and nightlife offering on the rooftop. From a nightlife perspective, SLS Hotel New York will activate an experience on the lobby level, showcasing sbe’s signature mixology and provocative programming.

To learn more about sbe and SLS Hotel New York, please visit or download the sbe App here.

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sbe is a creative hospitality company that develops, manages and operates award-winning hotels, restaurants and nightlife. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in design, culinary and entertainment. Already a proven leader in Southern California, sbe has expanded several of its flagship brands including Katsuya by Starck, The Bazaar by José Andrés, Hyde Lounge and SLS Hotels to Houston, Las Vegas and Miami, and will soon be arriving in New York and in international markets as well. Founded in 2002 by Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at, or by downloading the sbe App here.

Moin Development Corporation is a full-service real estate development company located in New York City. Building on over thirty years of real estate and property development experience, Moin Development specializes in ground-up development and adaptive reuse of properties in the hotel, residential, mixed-use and office sectors. Chief Executive Officer David Moinian has provided the company with a firm financial position, and has leveraged his industry expertise and extensive holdings to position Moin Development as a market leader. MDC’s portfolio consists of over 2,000 apartments throughout New York City, as well as hotels, mixed-use and office buildings that span locations from New York to the Caribbean Islands. The executive team, led by Andrew Fein and David Shenfeld, has refocused Moin Development’s acquisition and development on its core market, NYC. With numerous existing development projects in the works, Moin Development prides itself on delivering class A projects to the market. For more information, visit


Robbie McKay
sbe Director of Communications


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Also see:
The Opening of the 140-room SLS Hotel South Beach in Miami, Florida Marks the Debut of sbe Hotels on the East Coast; The Former Ritz Plaza Hotel, an Historic Art Deco Building, has been Transformed, Including a New Addition of 10 Villas / June 2012

Bringing an L.A. Vibe, New 140-room SLS Hotel Opens on South Beach in Miami Beach, Florida / June 2012

With $300 Million New Funding in Place, sbe and Stockbridge Capital Group Set to Proceed with the $744 Million Redevelopment of the Closed Sahara Hotel & Casino into the SLS Las Vegas; sbe Names Hospitality and Gaming Industry Veteran Rob Oseland as President and Chief Operating Officer of SLS Las Vegas / May 2012

Financing Details Revealed for Hotelier Sam Nazarian's Plan to Redevelop and Reopen the Closed Sahara Hotel-Casino as the SLS Las Vegas; If Financing Successful for the $744 Million Project, Plans to Open in Q2 2014 / April 2012

SBE Hotel Group Names Management Team for the SLS Hotel South Beach in Miami Beach, Florida; General Manager Albert Mertz, Director of Sales & Marketing Gregg Karasik and Director of Food and Beverage C. Luke Mathot / March 2012

Sam Nazarian Advances Commitment and Development Plans for the Ritz Plaza Hotel in South Miami Beach, Florida; Will Open as the 142-room SLS South Beach in Spring 2012 / August 2010

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